Global Medical Device Podcast powered by Greenlight Guru - podcast cover

Global Medical Device Podcast powered by Greenlight Guru

Greenlight Guru + Medical Device Entrepreneurswww.greenlight.guru
The Global Medical Device Podcast, powered by Greenlight Guru, is where today's brightest minds in the medical device industry go to get their most useful and actionable insider knowledge, direct from some of the world's leading medical device experts and companies.
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Episodes

#430: MedTech Language: Patient, Customer, or Partner?

In this episode, host Etienne Nichols and guest Dr. Allison Komiyama, CEO and Founder of Blue Stocking Health, dive into a fascinating dialogue about the language used in healthcare and MedTech, particularly the terms patient, customer, and user . They explore how these words influence the perception of care, service, and the entire medical device development process. The conversation touches on the friction and inefficiencies that arise when the relationship dynamic is unclear, highlighting the...

Oct 27, 202533 minEp. 430

#429: MedTech Regulatory Risk: Navigating the FDA During a Government Shutdown

This episode, hosted by Etienne Nichols, delves into the critical impact of a U.S. government shutdown on the medical device industry, specifically focusing on the Food and Drug Administration ( FDA ). Guest Michael Nilo, President and Principal Consultant of Nilo Medical Consulting Group and a former FDA Scientific Reviewer, offers an insider's perspective on which FDA functions halt and which remain active during a funding lapse. He clarifies that while the processing of new, user-fee-supporte...

Oct 20, 202522 minEp. 429

#428: Andragogy in MedTech: Why Adult Learning Principles Beat Traditional Training

This episode of the Global Medical Device Podcast, hosted by Etienne Nichols with guest Shannon Decker, CEO of VBC1 and an expert in healthcare transformation, dives deep into the science of how adults learn, contrasting pedagogy (child-centered learning) with andragogy (adult-centered learning). The discussion reveals why traditional training methods, like handing new hires 40 SOPs to read, are often ineffective for experienced professionals in the MedTech industry. Shannon explains the core pr...

Oct 13, 202549 minEp. 428

#427: Medical Device Reimbursement - Pitfalls to Avoid

This episode tackles the often-overlooked but critical topic of medical device reimbursement. Host Etienne Nichols speaks with Haley King, co-founder and CEO of Paxos Health, about why this process is just as vital as FDA approval for a device's commercial success. They explore the journey a medical device takes, highlighting the distinction between FDA approval and securing reimbursement from payers. Haley explains the three key pillars of reimbursement: coding, coverage, and payment. She delve...

Oct 06, 202541 minEp. 427

#426: Software as a Medical Device: Securing Your Digital Future

In this episode, host Etienne Nichols sits down with Jose Bohorquez and Mohamad Foustok from CyberMed to dissect the complex world of Software as a Medical Device (SaMD) and cybersecurity. They emphasize that SaMD is first and foremost a medical device and should be treated as such from the very beginning of the development process. The conversation highlights the most common mistakes companies make, like treating security as an afterthought and jumping straight into coding without a solid archi...

Sep 29, 202545 minEp. 426

#425: The "Front End" of Medical Device Innovation: From Idea to Market

This episode with Stuart Grant of Archetype MedTech demystifies the "front end of innovation," a critical yet often overlooked phase of medical device development. Stuart, a seasoned MedTech veteran with over two decades of experience at Johnson & Johnson, shares insights from his doctoral research on this topic. He breaks down the process, defining the front end as the crucial period between applied science and new product development, where teams identify unmet clinical needs and shape a p...

Sep 22, 202542 minEp. 425

#424: The MedTech Startup Survival Guide with Steve Bell

In this episode, host Etienne Nichols sits down with seasoned MedTech entrepreneur Steve Bell to discuss the critical lessons for starting and scaling a medical device company. With over 30 years of global experience, Steve shares insights from his work with major corporations like Johnson & Johnson and his role in building Europe’s largest MedTech unicorn. He reveals how a conversation with his wife led him to develop an extensive course and a new MedTech AI tool to help founders navigate t...

Sep 15, 202552 minEp. 424

#423: Inside the Investor's Mind: What VCs Look For in MedTech

In this episode, host Etienne Nichols sits down with Josh Eckelberry, Principal at Solas BioVentures, for an illuminating conversation about venture capital in the MedTech and life sciences sectors. Josh shares his journey from a medical background to a career in venture capital, driven by a passion for creating "leveraged change" by helping innovative technologies reach a broader patient population. He explains how this approach allows for a greater impact than what's possible in one-on-one cli...

Sep 08, 20251 hr 11 minEp. 423

#422: ISO 14971 and the Road to Risk Management with Edwin Bills

This episode takes an unexpected journey with Edwin Bills, a lead expert in medical device risk management and a key contributor to the development of ISO 14971. Edwin shares stories from his diverse career, beginning with his time as a submariner and electronics technician in the Navy, where he worked on early GPS technology and helped build missile subs from the ground up. This unique hands-on experience taught him the importance of knowing every component of a system. From there, Edwin transi...

Sep 01, 20251 hr 4 minEp. 422

#421: Mastering MedTech Influence: The Power of Communication in Quality

In this episode, host Etienne Nichols sits down with Lesley Worthington, an executive coach with a background in psychology, law, and over 20 years in quality and regulatory affairs. They explore the critical, yet often overlooked, role of communication in building a robust culture of quality. Lesley explains that while quality professionals possess deep technical knowledge, they often struggle to be heard because they focus on being clear and correct rather than on making others feel understood...

Aug 25, 202553 minEp. 421

#420: MedTech Synergy: The Project Manager and Quality Professional Relationship

In this episode, host Etienne Nichols sits down with MedTech quality expert Beth Waring to explore the often-overlooked but crucial relationship between project managers and quality professionals. They tackle the common friction points and misunderstandings that arise when these two roles intersect, and discuss why this relationship is so vital for building a successful and compliant quality management system (QMS). Beth highlights that the key to a strong partnership is open communication and m...

Aug 18, 202539 minEp. 420

#419: Essential Strategies for CRO Success in Today's Clinical Landscape

In this episode, host Etienne Nichols speaks with Greenlight Guru's Christine Wilbert, an expert in Electronic Data Capture (EDC) systems for Clinical Research Organizations (CROs). They discuss the critical factors CROs must consider when selecting an EDC solution. Christine highlights that the biggest mistake is a lack of due diligence and not planning for future needs beyond a single study. She emphasizes the importance of looking for a solution that can scale with a company's growth, from pi...

Aug 11, 202530 minEp. 419

#418: Biocompatibility Brief - What Medical Device Companies Need to Know

This episode offers a "biocompatibility brief" with guest Marina Daineko, a MedTech expert and chemist specializing in biological evaluations. Marina shares her perspective on the critical role of chemistry and critical thinking in assessing the safety of medical devices. The discussion highlights the need to look beyond simple pass/fail tests and delve into the nuances of raw data analysis, material composition, and manufacturing processes to uncover potential risks. Marina emphasizes that bioc...

Aug 04, 202530 minEp. 418

#417: Evaluating EQMS: A Crucial Step for Medtech Success

This episode features host Etienne Nichols and guest Andy Rogantino, who discuss the critical timing and process for evaluating and implementing an Electronic Quality Management System (EQMS). They challenge the common "wait until something breaks" approach, emphasizing that the most effective MedTech teams integrate an EQMS early in the product lifecycle. The conversation covers the strategic and financial benefits of a well-implemented EQMS, the key stakeholders who should be involved in the e...

Jul 28, 202544 minEp. 417

#416: Unpacking Common FDA Compliance Gaps: Pre-Market vs. Post-Market Realities

In this insightful episode, Mike Drues joins host Etienne Nichols to dissect the FDA's most frequently cited compliance issues, challenging the notion that many are strictly "pre-market" concerns. They delve into the nuances of software changes, design creep, and off-label marketing, providing a critical look at how companies can avoid common pitfalls. This discussion is vital for MedTech professionals seeking to understand the true nature of FDA expectations and build more robust quality system...

Jul 21, 202549 minEp. 415

#415: Neurotech: Accelerating Innovation in a Complex Medical Device Vertical

In this episode, Etienne Nichols and Matt Stratton, Director and Principal Consultant at Coalition, delve into the dynamic and complex world of neurotechnology. They discuss the expansive definition of neurotech, the significant challenges in accelerating innovation—particularly concerning regulatory frameworks and cross-functional collaboration—and how a united industry voice can overcome these hurdles to bring life-changing devices to patients faster. Timestamps 00:04 - Introduction to the epi...

Jul 14, 202533 minEp. 415

#414: Why Global Certification is the Future of Clinical Research in Latin America

As global clinical trials become more competitive and data-driven, Latin America is stepping up with a new global standard in clinical trial quality. In this episode, Etienne Nichols speaks with Julio Martinez-Clark, CEO of BioAccess and a key advocate for clinical site certification in Latin America. They discuss the launch of the GCSA certification and IAOCR accreditation now available in the Americas, exploring how these standards improve site credibility, de-risk clinical trials, and offer f...

Jul 07, 202535 minEp. 414

#413: Budgeting Blind Spots: What MedTech Startups Miss—and How Investors See It

In this episode of the Global Medical Device Podcast, Etienne Nichols sits down with seasoned MedTech founder and investor Jon Bergsteinsson to unpack a critical—but often overlooked—topic: budgeting in early-stage medical device startups. Drawing from his deep regulatory, clinical, and investment experience, Jon shares the red flags investors look for, the cost categories that founders routinely miss, and why a line item called “compliance” just doesn’t cut it. Whether you’re a startup founder,...

Jun 30, 202535 minEp. 413

#412: How to Build a QMS That Actually Works: From Startup to Scale in MedTech

In this live episode from the LSI conference in California, Etienne Nichols is joined by Ashkon Rasooli to break down what it really takes to build a high-performing quality management system (QMS) in medtech—from startup chaos to post-market scale. Ashkon shares a phased approach to aligning QMS implementation with product development, explains the concept of "enforcement points," and reveals how founders can reduce the burden of compliance by starting small and planning ahead. If you're naviga...

Jun 23, 202517 minEp. 412

#411: Unlocking U.S. MedTech Market Access: State-Specific Compliance Pitfalls Medical Device Companies Miss

Many MedTech companies focus heavily on FDA clearance but overlook a critical layer of U.S. market entry: state-level compliance. In this episode, Etienne Nichols speaks with Adam Steadman, CEO of MDD Options, to unpack the real-world challenges that derail commercialization after regulatory approval. From navigating state-specific registration, sales tax laws, and distribution logistics to choosing between direct and distributor-based strategies, Adam shares hard-earned insights for avoiding th...

Jun 16, 202548 minEp. 411

#410: Is the MAUDE Database Broken? An Insider’s Take on Adverse Event Reporting Failures

In this episode of the Global Medical Device Podcast , Etienne Nichols and regulatory expert Mike Drues take a critical look at the FDA’s Manufacturer and User Facility Device Experience (MAUDE) database. While intended to serve as a vital tool for post-market surveillance, the MAUDE database is fraught with issues—from late reporting and missing data to unclear mission alignment. Mike challenges MedTech professionals to rethink how we engage with the system, exposing how widespread underreporti...

Jun 09, 202550 minEp. 410

#409: How Iterative Management Transforms MedTech Teams: Faster Execution, Smarter Decisions

In this episode recorded live at LSI Dana Point, Etienne Nichols sits down with Ed Muzio, author of Iterate , to explore how iterative management helps MedTech companies move faster as they scale. Muzio breaks down the pitfalls of traditional management—including siloed execution and backward-looking metrics—and offers a proven alternative grounded in over 70 years of research. With real-world analogies, like orchestras and dashboards, Muzio explains how leaders can create alignment, drive faste...

Jun 02, 202523 minEp. 409

#408: What MedTech Startups Miss: Design Mistakes, Risk Testing & the Myth of the Quick Exit

Justin Bushko, the "MedTech Man," discusses common pitfalls for medical device startups, from overlooking critical engineering details like DFM and tolerance analysis to failing to address human factors early. He emphasizes the importance of understanding economic buyers beyond KOLs and challenges founders focused solely on a quick exit, advocating instead for building sustainable companies with longevity.

May 26, 20259 minEp. 408

#407: Cybersecurity in MedTech: FDA Compliance, Patient Safety & the Hidden Risks You’re Missing

Join Christian Espinosa as he breaks down the critical differences of medical device cybersecurity, emphasizing patient safety over data protection. Learn about the significant changes introduced by the FDA post-September 2023, requiring rigorous testing and documentation like SBOMs. Discover why integrating cybersecurity from the design phase is crucial, avoiding costly delays, and hear practical advice for innovators, RA/QA, and software teams on navigating risks, vendor selection, and the future of security in MedTech, including AI challenges.

May 19, 202542 minEp. 407

#406: Over the Counter (OTC) vs. Prescription (RX) Medical Devices, Pt. 2

In part 2 of a critical two-part series, Etienne Nichols and regulatory affairs expert Mike Drues explore the nuanced pathway of switching a medical device from prescription (Rx) to over-the-counter (OTC). This episode dives deep into what triggers a new submission, how usability testing and human factors play an expanded role for lay users, and the regulatory logic that guides these transitions. The conversation highlights the importance of aligning regulatory strategy with business goals, and ...

May 12, 202552 minEp. 406

#405: Over the Counter (OTC) vs. Prescription (RX) Medical Devices, Pt. 1

In Part 1 of this two-part series, Etienne Nichols sits down with regulatory strategist Dr. Mike Drues to explore the nuanced differences between prescription (Rx) and over-the-counter (OTC) medical devices. They demystify key terms, regulatory classifications, and the growing trend of label expansions from Rx to OTC—highlighting real-world examples like CPAP machines and continuous glucose monitors (CGMs). This episode unpacks how intended users, environments, and risk tolerances shape device c...

May 05, 202540 minEp. 405

#404: MedTech 101: What You Need to Know About the Medical Device Industry

Are you new to the medical device industry—or mentoring someone who is? In this foundational episode of the Global Medical Device Podcast, host Etienne Nichols sits down with Sara Adams and Chris Rush from Greenlight Guru to deliver a MedTech 101 masterclass. They unpack the roles, regulations, and realities of medical device development in a heavily regulated space. From defining what actually counts as a medical device to navigating FDA classifications and global regulations, the trio offers p...

May 01, 202558 minEp. 404

#403: Global Perspective on Medical Device Reimbursement

In this episode of the Global Medical Device Podcast , Etienne Nichols speaks with renowned regulatory and reimbursement expert Karandeep Singh Badwal to uncover the complexities of medical device reimbursement across the US, EU, and Asian markets. From the influence of governmental systems to the nuances of coding, coverage, and payments, Karandeep shares real-world insights for MedTech companies developing their global market strategies. Learn why early planning for reimbursement is just as cr...

Apr 24, 202537 minEp. 403

#402: How to Attract Real Talent in the Medical Device Industry

Episode Summary: In this episode of the Global Medical Device Podcast, host Etienne Nichols sits down with Kirk Petyo, Managing Partner at Talent Factory Recruiting, to explore the art and science of hiring in MedTech. Kirk shares strategies for building magnetic employer brands, explains the difference between competencies and capabilities in candidates, and warns about the hidden costs of bad hires or delayed recruitment. They also discuss how to attract top talent from outside traditional Med...

Apr 17, 202541 minEp. 402

#401: FDA’s Vital Role in ISO Standards: Ensuring Global MedTech Integrity

In this compelling episode, Etienne Nichols chats with regulatory powerhouse Sarah Moeller about the crucial intersection between the FDA's regulatory oversight and international ISO standards development. They uncover the profound impact of FDA's participation—or absence—in shaping global standards, especially ISO 14155 and ISO 18969 updates. The conversation also tackles the shifting landscape caused by administrative changes in the U.S., the effects on clinical trials, AI-driven digital evide...

Apr 10, 202549 minEp. 401
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