Steps to Achieve Better Business Awareness
steps you can take today to get more eyes on your business!
Nov 07, 2023•5 min
Girl Meets Gram
Johanna Adriaansen
If you know you should be using social media to market your business, brand or side hustle but you’re feeling overwhelmed and confused then this is the podcast for you! I’m Johanna, your go to girl for all things Instagram and here on the podcast we talk about not just the 'gram but also social media, personal branding and digital marketing. I share easy and actionable tips weekly.
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Episodes
First Steps to Take Your Side Hustle from Idea to Selling
So you have a job and it pays the bills but it’s just not lighting you up in the way that you want to be. If you’re honest, it’s draining af, and you’re living for the evenings and weekends. You’ve been considering working for yourself and you have an idea of what that might look like but you spend more time day dreaming about the freedom and doing a bit of research here and there than actually making a plan because...what the heck would that even look like?! All you know is you need an exit rou...
Dec 14, 2020•11 min
How to Create Your First Digital Product and Diversify Your Streams of Income
An incredibly popular and accessible way to scale your business is through digital products. A digital product acts as a replacement or version of your services that can be sold on ‘auto pilot’! In this episode I share 6 major reasons to create a digital product and how to get started!
Jul 08, 2020•12 min
How to Set Goals You Hit Every Time
Learning how to set goals is an incredible habit to drive you toward success. In this blog I teach you - my 6 step process to set goals month after month - what to do when you accomplish your goals - how to evolve your goals as the month goes
May 08, 2020•8 min•Ep. 47
Why Everyone Needs A Personal Brand
Having a personal brand is incredibly powerful for career opportunities, positioning yourself as a leader in your industry, making more money, starting your own business and more. In this episode I share why YOU need a personal brand and how to get started! Need to get your Instagram sorted? Check out my Instagram course Girl Meets Gram . Is being an Influencer and working with brands your goal? Monetize Your Influence is your roadmap to get there!...
Apr 30, 2020•12 min•Ep. 46
The Biggest Mistake I See New Entrepreneurs Making
One of the most important things to consider when starting a new business is who you are selling to. Not identifying a target audience is the biggest mistake I see new business owners making. Knowing who you are talking to is the secret to succeeding on social media in 2020, and the secret to growing a loyal audience, establishing an online community and growing your business through digital marketing.
Apr 16, 2020•14 min
The Pros and Cons of Being a Social Media Account Manager
- How I become a social media manager and how it's allowed me to travel the world. - The pros and cons of the job - How to decide if pursuing a career in social media management is right for you - An invitation into... Accelerate - Group coaching with me! The fast track to becoming a Social Media Account Manager. Doors close April 6th,
Apr 02, 2020•12 min•Ep. 44
4 Mistakes to Avoid as a Social Media Account Manager
If you’ve already started as a social media account manager or you’re looking to get into it then you’re going to want to listen to this episode and make sure you aren’t making any crucial mistakes! Mentions Social Media Account Manager Training THIS SUNDAY MARCH 29th (replay will be available) Honeybook Client Relationship Management & Invoicing System (50% off)...
Mar 26, 2020•10 min•Ep. 43
11 Ways to Get Paid as a Content Creator and Influencer
I see you. You’re spending hours creating content, working on your blog whether that's a Squarespace site or microblogging through your Instagram captions. You’re growing your personal brand, the growth is slow but your ultimate goal is for your personal brand to provide a full time income and you’re like “Okay I need to start making money off all of these efforts!”. I see you. I hear you. I’m here for you! Today I'm sharing 11 ways to make money and only one of them is sponsored instagram posts...
Mar 19, 2020•11 min•Ep. 42
Tips for Sharing Gifted Product on Instagram
-6 Tips for Sharing PR packages -FTC Rules about Gifting Disclosure -Talking with brands about moving from gifted to paid Unboxing is something I’ve wanted to talk about for a while! If you’re a veteran on the Influencer scene you might be super sick of unwarranted packages showing up at your door. Maybe you feel torn when sharing the products, you don’t want to feel like your bragging but you want to respect or thank the brand that sent you the product. Or you straight up toss it in a box in yo...
Mar 18, 2020•11 min•Ep. 41
3 Keys to Building a Sustainable Influencer Career
To have a successful Influencer career as a personal brand it's critical to continue to add value, build something meaningful, and create connections. But that's not all it takes. This episodes covers the importance of focusing on the business side of your personal brand through developing a business plan, establishing intention behind your content, gathering data and analytics and building relationships with PR reps. Mentions: Monetize Your Influence - (Influencer Training for those who are rea...
Mar 17, 2020•11 min
6 Tips for Managing Your Direct Messages As An Influencer
As an Influencer spending time in both your direct messages and your inbox is a huge part of the job. Corresponding, community, and relationship building is foundational and has to be a top priority to succeed. Here are time saving tips and best practices for your Instagram Direct Message efforts!
Feb 06, 2020•9 min•Ep. 39
How to Stand Out as an Influencer - By Getting Better at Sales
For the last few years one of the most common goals, from a brand perspective, when it comes to using Influencer Marketing has been product awareness. However, the more trackable these hashtag-ads become, such as with unique links, swipe ups, and the Instagram Checkout Button, the more brands are going to be able to track actual conversions. What does that mean for Influencers? Well, brands are going to hire and/or call-back the Influencer who is getting the most conversions regardless of their ...
Jan 23, 2020•7 min•Ep. 38
Why Influencers Should Be Affiliates
As an Influencer seeing the word ‘affiliate’ in a DM or email might make your eyes roll. “You want me to BUY your product to promote it? Nah thanks.” But some affiliate partnerships can be super powerful and lucrative and THAT is the world of affiliate opportunity that I want to give you a peak into here
Jan 16, 2020•10 min
What Influencers Need to Know In 2020
Influencer marketing is changing as fast as the algorithm. In order to stay relevant it's important to know what brands are looking for and how you can continue to bring value in 2020. Listen in for my predication on -The checkout feature -The opportunity for microinfluencers -What those with 100K+ need to know
Jan 10, 2020•12 min•Ep. 36
How to Effectively Use Instagram Highlights
Instagram highlights. Are they dead or are they thriving? Are they serving your account or are they a waste of time? Instagram highlights are kind of like hashtags in my opinion, they aren’t going to make your account blow up but they are part of Instagrams key features and should be used properly! In this episode: -The game changing 'Intro' highlight -How to make your own highlight covers -How to change a highlight cover without posting it on your story -The importance of keeping your Instagram...
Dec 19, 2019•11 min•Ep. 35
For Influencers - 8 Tips to Nail Your Next Brand Partnership Campaign
Ace your next brand partnership! Successful businesses foster amazing experiences. As an Influencer you are a business and when you partner with brands it’s important their experience with your company is intentional and well crafted. Remember they are hiring you and you are a business. What can we do as business owners to make that experience amazing? Need to see these tips on paper? Here's the blog....
Dec 13, 2019•8 min•Ep. 34
How to Plan, Record, Edit and Post High Quality Videos On Instagram
Video content has massively increased in popularity in 2019 and is becoming more important as we head into 2020. Social media users are looking for more connection and easier information on Instagram. Que video. So what does this mean for content creators? It means that it’s time to include video in your Instagram content strategy, this is not a suggestion, it’s MANDATORY. This episode covers the 5 steps to planning and producing video content from concept to creation and finally hitting post. A...
Dec 05, 2019•23 min•Ep. 33
How To Be A Paid Influencer With Less Than 5K Followers
What you need to know to work with brands on Instagram if you have a smaller audience. Sponsored posts are NOT reserved for the macro influencers with 100K+ followers. In fact nano and micro influencers are more enticing than ever for brands for a few reasons I’m sharing here
Nov 14, 2019•11 min
3 Reasons to Implement Series Based Content Into Your Instagram Strategy
I’ve been on a mission to create content series this year and I have to say I’m obsessed! I started on my own accord but now I’m fully convinced you make a content series too. Here’s why… P.S. A guy from Instagram HQ told me to!
Nov 07, 2019•9 min
You Need to Stop Doing This If You Want to Be An Influencer
Creating a personal brand and establishing yourself as an Influencer in 2020 is a different marketing game than in the past. Sharing pretty photos with 1 line captions aren't going to get you the forty thousand likes it gets your favorite fashion blogger. Here's how to course-correct.
Oct 31, 2019•8 min•Ep. 31
4 Steps to Planning Your Next Productive Week - My Scheduling Method
There are few things more satisfying or motivating then spending a bit of time on a Sunday or Monday and planning out the next week. I’m not saying this method is correct or better but it’s what I do and it works for me so hopefully it helps someone else too!
Oct 24, 2019•9 min•Ep. 30
Why You Shouldn't Start a New Instagram Account For Your Business
Should I start a new account for my business, or do I transition my personal account to business content? In 90% of cases I’d choose the latter, here’s why…
Oct 18, 2019•8 min•Ep. 29
How I Manage my Monthly Finances
A step by step system to reviewing your finances on a monthly basis plus tools to make budgeting easy and a finance review sheet I created just for you! This 3 step process is easy for anyone (not just business owners) Finance Summary Document (copy and use!)
Oct 03, 2019•9 min
2 Steps to Achieve Better Business Awareness
2 steps you can take today to get more eyes on your business!
Sep 26, 2019•5 min•Ep. 27
The 5 Deadliest Instagram Sins
There are a few mistakes I see people making on Instagram all the time. Listen in for the 5 deadly sins of Instagram and of course I provide you with a fix and a solution! Also mentioned: Get access to my signature Instagram Marketing course Girl Meets Gram before the doors close on September 18th
Sep 12, 2019•6 min•Ep. 26
Why Instagram Should Be Part of Your Marketing Plan
Free Instagram Masterclass - Learn how to Use Instagram for Your Business, Brand or Side Hustle - { 3 Three Simple Realities to Success on Instagram } Girl Meets Gram Instagram Marketing Course - My signature Instagram marketing. DROP THE SOCIAL MEDIA OVERWHELM AND FEEL CONFIDENT IN YOUR INSTAGRAM STRATEGY Land clients through Instagram without trying to beat the algorithm, stressing about your follower number, or ever wondering what to post again! April 3 Episode - Create, Build & Grow Your...
Sep 05, 2019•9 min•Ep. 25
How to Sell More on Instagram with a Sales Funnel
What you'll learn in this Episode: -What is a sales funnel? -How you can build a sales funnel solely with Instagram -Learn how to up level your funnel with a mailing list Mentioned: How to Start a Mailing List Episode
Aug 29, 2019•8 min•Ep. 24
How To Attract Clients Into Your Business Through Instagram
If you’re using your Instagram as an Influencer and marketing your personal brand, OR you’re using it to help market your product or service, the platform is a totally viable way to bring in clients, streams of clients! You might feel like it’s crickets over there and that’s where I come in. 5 tips to help you nail your strategy and attract clients through Instagram!
Aug 22, 2019•11 min•Ep. 23
8 Productivity Hacks That Will Change Your Game
Once you find some productivity hacks that you love and can easily implement into your life you’ll be off to the races. Different tactics work for different people which is why I’m giving you a list of EIGHT so you can try them out and see which ones sky rocket your getting-shit-done o’meter! Mentions: Time Cube Time Blocking Table 26 Summer Instagram Post Ideas...
Aug 08, 2019•9 min
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