Do you resist email marketing for your business as too hard or complicated? The truth is, a good email marketing plan can be a real powerhouse to help you increase sales. And today we've got Chloe Thomas here to help us out. Chloë has been working in direct marketing since 2001. It started with a focus on in-store loyalty programs, catalog mailings, and email marketing. From there, she brought several established mail order businesses into the internet age – launching websites, first-ever email ...
Nov 02, 2020•1 hr 1 min•Ep. 290
With so many things off the table this year - live events, conferences - you may wonder how to attract customers in this new environment. Well, some activities such as connections and relationships still work just fine. Amanda is here to tell us how to use these tools to boost our holiday sales and more. After more than a decade in the New York City public relations world, Amanda Berlin now uses her pitch powers for good. She helps entrepreneurs step into their presence, create a story that insp...
Oct 26, 2020•51 min•Ep. 289
Let's get serious for a moment. Stress is a major issue for modern humans - and especially for those of us running a business! So today we're talking about how to manage stress in business so that we can live happier and healthier lives. My guest for this topic is Kajal Khurana, an Author, Podcast Host, and Wellness Coach. Since 2010, she has helped professionals, entrepreneurs, and working mothers develop a positive mindset, gain clarity in business, improve the quality of their sleep and adopt...
Oct 19, 2020•57 min•Ep. 288
If you struggle to know how to display your art at an art show, this episode is for you! Art show producer Amy Amdur is here sharing her best art show display ideas for you to steal. Over the last three decades, Amdur Productions has produced hundreds of art shows , fairs, and festivals, and has worked with thousands of artists. These events, approximately 20 a year throughout the greater Chicago area, give artists and makers a place to show their artwork for sale. Amdur Productions also runs fr...
Oct 12, 2020•53 min•Ep. 287
A lot of small business owners struggle to maintain a positive money mindset. And it's become more and more obvious that mindset can make all the difference! That's why Johnny McWilliams is here sharing 7 specific targets you can aim for to establish a positive money mindset for continued success in your product business. Johnny is a Certified Ramsey Financial Coach, helping people with their relationship with money. After working in the areas of real estate, tax preparation, insurance, financia...
Oct 05, 2020•41 min•Ep. 286
Looking for a new income stream to add to your product business? Anne Mitchell shares how she created a private label business and how you can, too. After opening and selling one retail store in Austin and then another in El Paso, it’s fair to say that Anne has a good grasp of the retail landscape in Texas. What she realized during that time was that there were no items available to represent El Paso. She’s a 4th generation El Paso, Texan, and takes great pride in having attended Texas A&M d...
Sep 28, 2020•51 min•Ep. 285
Here's an idea you may have never considered - how to use Kickstarter to grow your handmade business! Toy Coach Azhelle Wade shares all her crowdfunding tips in this value-packed episode. Azhelle's been having way too much fun working in the toy industry for over 10 years with companies like Toys R Us, Party City, and Madame Alexander! She has 3 patented toy products, multiple design awards, and is the host of the well-known toy industry podcast, Making It In The Toy Industry. Today, Azhelle is ...
Sep 21, 2020•54 min•Ep. 284
When Ana Bolanos built Limbo Imports Hammocks, she set the stage for sales as soon as her business opened. Today she's sharing actions you can take to build your online business to get more sales. Ana was born and raised in El Salvador and had always been fascinated by artisan-made goods and craftsmanship. She came to the United States when she 18 and had always dreamt of owning her own business … one that could make an impact. True to this vision, Ana partnered with a team of artisans to co-des...
Sep 14, 2020•49 min•Ep. 283
Guess what? There are some really effective ways of marketing for small business the big boys can't use. Marketing expert Teresa Heath-Wareing shares valuable tips on how you can use it for your handmade business. Teresa is an award-winning international speaker, TEDx speaker, trainer and podcaster. She’s recognized alongside some of the world’s social media & digital marketing thought leaders and is widely regarded as one of the UK's leading marketing influencers. Having spent the last 16 y...
Sep 07, 2020•54 min•Ep. 282
You've probably used Pinterest to find a new recipe or fun project - but do you know how to use Pinterest for business? Kate Ahl is here to tell us everything we need to know to leverage the traffic-driving power of Pinterest for our product-based businesses. Kate is the owner of Simple Pin Media, a Pinterest management and marketing agency that helps clients find and convert “their person” on Pinterest. She has a passion for helping over 600 small business owners grow on this platform. When she...
Aug 31, 2020•53 min•Ep. 281
Have you ever wondered how to use your blog for a product business? Jenny is here to share how she built a thriving business with her blog and how you can too. Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many ...
Aug 24, 2020•51 min•Ep. 280
Calling All Dreamers! ( TLDR: Amazing 5 day FREE Challenge to learn how to set up Facebook Shops and Sell starts Aug 24. Join free by registering here: GiftBizUnwrapped.com/SetupAndSell ) 🤩 Has the idea of starting a business been lurking in your mind for months ( ... or years)? 🤩 Do you dream of selling your handmade products or tasty creations but you're not sure where to begin? 🤩 Or, you're ready to take the leap, but don't want to waste time or money going down the wrong path ... You’ve t...
Aug 19, 2020•6 min
Are you confused by Google My Business? Jessica is an eCommerce & Email Marketing Strategist for boutique owners & product entrepreneurs. After more than 20 years working in corporate retail, most recently as the Digital Marketing Manager for a national retailer with over 30 brick and mortar store locations and a 7-figure eCommerce business, she's learned from the top experts in the industry on all the things, including local SEO and how to take advantage of the tools Google provides to ...
Aug 17, 2020•56 min•Ep. 279
What does it really take to sell on Etsy? Nancy works with Etsy Sellers who want to build a thriving Etsy business and embrace the entrepreneurial adventure. She also helps current Etsy Sellers scale their business by leveraging the power of branding and social media. Do you currently struggle with sales or have a hard time finding your target audience? Are you passionate about your handmade products but don’t have a growth strategy in place for your Etsy? Or maybe you’re right at the beginning ...
Aug 10, 2020•1 hr 3 min•Ep. 278
Jessica is an eCommerce & Email Marketing Strategist for boutique owners & product business owners. She supports scrappy female entrepreneurs with actionable strategies and tactics to grow and scale their eCommerce businesses. She's worked in corporate retail for over 20 years, owned her own multi 6-figure brick + mortar clothing boutique, and spent 3 years as the ONLY employee of a 7-figure online store learning from the top experts in the digital marketing & eCommerce industry. Now...
Aug 03, 2020•56 min•Ep. 277
Elle McCann is the owner and designer of Curious Themes web development studio outside of Nashville, TN. She creates online classes that cover how to launch and grow Shopify stores quickly. Elle’s been listed as a Shopify Expert for over seven years and in that time has created more than 150 Shopify stores. She’s dedicated to helping entrepreneurs grow their online business without the overwhelm. One way she does this is through weekly videos on her YouTube channel that currently has over 27,000...
Jul 27, 2020•53 min•Ep. 276
Seven years ago, Dana started her handmade journey. Today, she has built a brand, developed numerous product lines and mastered handmade operations. Through the years, she has scaled her business so that she could quit her corporate job. She’s hired almost 20 part time employees and soared above 7-figures a year on Amazon. Dana has researched, tested, analyzed and hustled to find what works and now shares her learning with all of her handmade clients. This is Part 2 of my 6-Part Series covering ...
Jul 20, 2020•49 min•Ep. 275
Kristine is the Senior Manager of Go-to-market strategy and operations at eBay. In her role, she’s responsible for updating their sellers on key programs and changes. Kristine has been at eBay for over 18 years working in a variety of roles, from customer service to project management to marketing. One of the main reasons she’s stayed so long is because she’s passionate about the eBay mission. “We exist to enable economic opportunity for individuals, entrepreneurs, businesses and organizations o...
Jul 13, 2020•55 min•Ep. 274
Originally from Trumbull, CT, Brian has been living in China for the past 10 years. He previously worked for one of the largest Chinese government owned manufacturers managing their North American Export operations. Now Brian runs a 3rd party logistics warehouse in Shenzhen China. The company provides 3rd party logistics and shipping for Amazon FBA sellers and any e-commerce company creating products in China. BUSINESS BUILDING INSIGHTS Don't take shortcuts. The longer solid road is always the r...
Jul 06, 2020•55 min•Ep. 273
Alex is the founder of a greeting card startup called Tellinga, which actually began while he was pursuing his MBA at Rice University. After graduating and entering the workforce, Alex noticed his free time was slipping away, along with his relationships with friends and family. So, to keep in touch, he started snail mailing them literary artisanal work in the form of letters. He would draw pictures in story form and mail them out to loved ones piece by piece over time. Imagine a comic with imag...
Jun 29, 2020•56 min•Ep. 272
Kellsie is an actress and on-camera expert for purpose driven entrepreneurs. She helps you look, sound and FEEL great on camera. She works with her clients to craft their unique message in a way that creates a powerful and authentic connection with their audience through video, so they can stand out from the crowd and become a magnetic brand. Everything she coaches stems from a personal development perspective to help her clients become more natural, comfortable and charismatic in front of the l...
Jun 22, 2020•1 hr 3 min•Ep. 271
Nikole Marie is a film-inspired wedding and personal brand photographer who followed a very winding path to work that truly fulfills her. She serves couples filled with love and joy by creating images that capture the connection and beauty of their relationships. It’s then documented for them to share for a lifetime. Nikole also creates branded imagery for female entrepreneurs looking to grow their brand strategically by sharing the story of their business through photos. BUSINESS BUILDING INSIG...
Jun 15, 2020•54 min•Ep. 270
Meg Casebolt has been helping female business owners like you create beautiful, search-friendly websites and strategic content for the past 6 years. She’s your no-B.S. bestie who makes it super easy for your dream customers to find – and adore! – you online, resulting in effortless web traffic, consistent customers, soaring profit and SO much more free time (and sanity)! She started her career with a decade working in communications for nonprofits big and small. She thought she would always be w...
Jun 08, 2020•51 min•Ep. 269
Vicki Adrian is a 38+ year veteran retailer in a tiny little farm town of only 1,200 people, in the middle of Kansas. Adrian's Boutique has gone through many transformations over the years and is continuing to evolve and adjust to the "new normal." Vicki is committed and very involved with store owners in the gift/boutique industry and runs a select Mastermind Group of 12 stores from around the country. She also serves as Vice President of Southwest Buying Group, a retail group representing over...
Jun 01, 2020•56 min•Ep. 268
Anne Pazier is the owner of Santa Barbara Gift Baskets, located in Santa Barbara California. Operating out of a 3,000 square foot refurbished welding garage, Anne and her team curate and produce gifts featuring locally sourced, gourmet foods, spa products and handmade goods. Her retail establishment also serves as a wine bar and craft beer tasting room. Anne began her business fifteen years ago after stepping down from a corporate sales position to start her family. She used that experience to i...
May 25, 2020•51 min•Ep. 267
Sarah's been a photographer for over 13 years. She specializes in personal branding imagery and helps businesses get personal by showing who they are, what they do, and why they do it … through powerful imagery. She believes that good businesses educate their clients and should illustrate that as well. She offers photography branding packages and one minute brand story videos to clients. Sarah lives in Litchfield Park, AZ and frequently travels to the San Francisco Bay Area, Southern CA, and Chi...
May 18, 2020•49 min•Ep. 266
Kim started her baking and chocolate making business, in the late 1990's while working full time as a technical writer for a women's retail corporation. She began out of her home, then moved to a production location in early 2004. This small production location has grown into a full retail, specialty bake shop and confections shop, serving greater Connecticut. Kim's Cottage Confections is the preferred cake vendor at several wedding and special event venues and caterers. Kim says there’s rarely ...
May 11, 2020•55 min•Ep. 265
Elaine Quinn, The Solopreneur Specialist, is a consultant, coach, author, and speaker in Chicago who works with solopreneurs—small business owners who create and grow a business they run by themselves. Solopreneurs have unique challenges since they usually work from home. When you work where you live, you need to manage business and personal matters separately, but simultaneously! Elaine’s work focuses on helping clients become more effective - meaning doing the right things, and at the same tim...
May 04, 2020•1 hr 1 min•Ep. 264
Jennifer Allwood is a passionate cheerleader of women who adds biblical truth to the modern day “dream big” mantra. She’s the author of Fear Is Not the Boss of You: How to Get Out of Your Head and Live the Life You Were Made For and host of The Jennifer Allwood Show. Her no-nonsense approach to doing things you are scared to do and saying yes to God is helping women everywhere build the life and business of their dreams. When she’s not coaching, she’s “livin’ the dream” with Mr. Magic (her husba...
Apr 27, 2020•34 min•Ep. 263
An expatriate from corporate America, Eric Rion has been at the helm of Willa's Shortbread since 2006 when founder Willa Allen hung up her apron. Inheriting a small family business with a great core product, a small but loyal regional customer base and a gourmet and specialty market that was pretty much non-existent, the challenges to profitable growth were many. The decision was made early on to go with all natural ingredients and to add flavors a few at a time. After some not so delightful for...
Apr 20, 2020•57 min•Ep. 262
