Gift Biz Unwrapped - podcast cover

Gift Biz Unwrapped

Sue Monhaitgiftbizunwrapped.com
Have you thought about turning your hobby into a profitable small business? This podcast shows you how to do just that. Whether you want a side gig for some extra cash or to get out of your 9-5, the handmade products you make for fun can hold the key! In each episode you'll hear steps and actions to take to start and grow a profitable business. It's created specifically for the handmade product business entrepreneur; a group I lovingly call Gifters, Bakers, Crafters, and Makers. You're a fabulous unique creative person and I'm here to help you get on the right path to making your vision a reality. There's a lot out there about building a service based business, some about building a product business, but handmade is different. There are specific nuances to handmade that we cover here. Have you thought about starting a business but not sure what the first steps should be and you're afraid to do it "wrong?" Have you started your business but it's not progressing as you had envisioned? Are you confused about Etsy, Amazon Handmade and Shopify platforms? What about email marketing and Facebook or Instagram ads for attracting sales? There is so much to know it can be overwhelming and confusing. I'm your host, Sue Monhait, and I interview business owners who have been where you are. This is combined with over 30 years of experience consulting hundreds of boutique and big brands along with opening two profitable product based business of my own, I'm here to help you realize your dream. At the end of each episode, you'll walk away with new ideas, tools, or processes that you can apply immediately to get results. Decide on your business. Learn how to get started. Hear what others do to get customers and increase their sales. A great first step is to subscribe to the show. Then you'll automatically get each new episode as it releases - ready and waiting for you when it's convenient to listen. The main show becomes available on Saturday morning with a short Tips & Talk episode on Wednesday. I want you to know that you don't have to do this alone. Find more free resources over at GiftBizUnwrapped.com and if you're looking for a community of handmade makers just like you, join us over in my private Facebook Group - Gift Biz Breeze.
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Episodes

261 – Know Who You Are and Stay in Your Lane with Julia of Birnn Chocolates of Vermont

Julia and her husband, Mel are the fourth-generation owners of Birnn Chocolates of Vermont. Julia's great-grandfather started making confections in 1915 in New Jersey and in 1991 her father and uncle moved the business to Vermont. Julia and Mel are humbled by the opportunity to continue crafting truffles using her family's 100-year-old recipes. The couple started working in the family business in 2010 and in 2016 they took over the reigns as the new owners. Deciding to join the family business w...

Apr 13, 20201 hrEp. 261

M2M-12 – The Product Lifecycle – How to Stay in Business

This is a special 12 part-series of Maker to Master: Find What’s Not Working in Your Small Business. Given that many of us are hunkering down at home these days, I wanted to do something to balance out the pull to watching the news over and over. The best thing we can do right now is stay healthy – mentally and physically. That means being active. Go outside for a walk each day, lift weights, or get on your home bike ... also, how can you use your newfound time to be productive? Wouldn’t it be g...

Apr 10, 202014 min

M2M-11 – Personal Development and What it Means to Your Business

This is a special 12 part-series of Maker to Master: Find What’s Not Working in Your Small Business. Given that many of us are hunkering down at home these days, I wanted to do something to balance out the pull to watching the news over and over. The best thing we can do right now is stay healthy – mentally and physically. That means being active. Go outside for a walk each day, lift weights, or get on your home bike ... also, how can you use your newfound time to be productive? Wouldn’t it be g...

Apr 09, 202017 min

M2M-10 – Moments of Life in Your Handmade Product Business

This is a special 12 part-series of Maker to Master: Find What’s Not Working in Your Small Business. Given that many of us are hunkering down at home these days, I wanted to do something to balance out the pull to watching the news over and over. The best thing we can do right now is stay healthy – mentally and physically. That means being active. Go outside for a walk each day, lift weights, or get on your home bike ... also, how can you use your newfound time to be productive? Wouldn’t it be g...

Apr 08, 202021 min

M2M-9 – How to Get the Most Out of a Craft Show or Farmer’s Market

This is a special 12 part-series of Maker to Master: Find What’s Not Working in Your Small Business. Given that many of us are hunkering down at home these days, I wanted to do something to balance out the pull to watching the news over and over. The best thing we can do right now is stay healthy – mentally and physically. That means being active. Go outside for a walk each day, lift weights, or get on your home bike ... also, how can you use your newfound time to be productive? Wouldn’t it be g...

Apr 07, 202023 min

BONUS – Your Employment Rights and Obligations – The CARES Act and More with Brad deBeaubien

There’s a lot of information circling about COVID-19. We’re hearing about how to stay healthy, that we have to stay at home, all the things. In this show we'll be covering your rights and responsibilities both as an employer and an employee. You may be getting information from your local chamber or small business administration in your community. Yet, even if you have access to this information, you haven’t necessarily had the chance to ask questions. So I’m doing that for you. You’ll hear the i...

Apr 06, 202047 min

M2M-8 – Ways to Find New Customers and Bring in Sales

This is a special 12 part-series of Maker to Master: Find What’s Not Working in Your Small Business. Given that many of us are hunkering down at home these days, I wanted to do something to balance out the pull to watching the news over and over. The best thing we can do right now is stay healthy – mentally and physically. That means being active. Go outside for a walk each day, lift weights, or get on your home bike ... also, how can you use your newfound time to be productive? Wouldn’t it be g...

Apr 03, 202021 min

M2M-7 – Reviewing Some of the Tougher Parts of Having Your Own Business

This is a special 12 part-series of Maker to Master: Find What’s Not Working in Your Small Business. Given that many of us are hunkering down at home these days, I wanted to do something to balance out the pull to watching the news over and over. The best thing we can do right now is stay healthy – mentally and physically. That means being active. Go outside for a walk each day, lift weights, or get on your home bike ... also, how can you use your newfound time to be productive? Wouldn’t it be g...

Apr 02, 202019 min

M2M-6 – Making People Feel Special and The Customer Journey

This is a special 12 part-series of Maker to Master: Find What’s Not Working in Your Small Business. Given that many of us are hunkering down at home these days, I wanted to do something to balance out the pull to watching the news over and over. The best thing we can do right now is stay healthy – mentally and physically. That means being active. Go outside for a walk each day, lift weights, or get on your home bike ... also, how can you use your newfound time to be productive? Wouldn’t it be g...

Apr 01, 202021 min

M2M-5 – Product Pricing is a Make or Break Decision

This is a special 12 part-series of Maker to Master: Find What’s Not Working in Your Small Business. Given that many of us are hunkering down at home these days, I wanted to do something to balance out the pull to watching the news over and over. The best thing we can do right now is stay healthy – mentally and physically. That means being active. Go outside for a walk each day, lift weights, or get on your home bike ... also, how can you use your newfound time to be productive? Wouldn’t it be g...

Mar 31, 202020 min

260 – What We Can Learn from the Challenges of Selling CBD Products with Derek Spruill of Cherry Blossom CBD

Derek is the co-owner of Cherry Blossom CBD. They’re a Maryland based wholesaler and distributor of industrial hemp with an exclusive retail line of hemp based products. His innovative line of nutraceutical supplements are all made from American grown & organically processed hemp and independently lab tested. These products are naturally helping people find relief of pain, inflammation, anxiety as well as a host of other ailments. BUSINESS BUILDING INSIGHTS Life is all about perspective. Be ...

Mar 30, 202053 minEp. 260

M2M-4 – The Right Thinking about Big Brands and Finding Your Advantage

This is a special 12 part-series of Maker to Master: Find What’s Not Working in Your Small Business. Given that many of us are hunkering down at home these days, I wanted to do something to balance out the pull to watching the news over and over. The best thing we can do right now is stay healthy – mentally and physically. That means being active. Go outside for a walk each day, lift weights, or get on your home bike ... also, how can you use your newfound time to be productive? Wouldn’t it be g...

Mar 27, 202020 min

M2M-3 – What Does Your Business Stand For? Do This Right to Attract Sales

This is a special 12 part-series of Maker to Master: Find What’s Not Working in Your Small Business. Given that many of us are hunkering down at home these days, I wanted to do something to balance out the pull to watching the news over and over. The best thing we can do right now is stay healthy – mentally and physically. That means being active. Go outside for a walk each day, lift weights, or get on your home bike ... also, how can you use your newfound time to be productive? Wouldn’t it be g...

Mar 26, 202020 min

M2M-2 – Overcoming Your Imposter Mind as You Start Your Business

This is a special 12 part-series of Maker to Master: Find What’s Not Working in Your Small Business. Given that many of us are hunkering down at home these days, I wanted to do something to balance out the pull to watching the news over and over. The best thing we can do right now is stay healthy – mentally and physically. That means being active. Go outside for a walk each day, lift weights, or get on your home bike ... also, how can you use your newfound time to be productive? Wouldn’t it be g...

Mar 25, 202021 min

M2M-1 – The Beginning of a New Handmade Business

This is a special 12 part-series of Maker to Master: Find What’s Not Working in Your Small Business. Given that many of us are hunkering down at home these days, I wanted to do something to balance out the pull to watching the news over and over. The best thing we can do right now is stay healthy – mentally and physically. That means being active. Go outside for a walk each day, lift weights, or get on your home bike ... also, how can you use your newfound time to be productive? Wouldn’t it be g...

Mar 24, 202020 min

259 – Running a Business Doesn’t have to Make you NUTS! with Kim Decher of Skips Candies

Kim is a second-generation chocolatier. Her son Colton, now 11, was only 1 year old when he suffered an anaphylactic reaction to some peanut butter. This immediately provoked a feeling of fear no parent should ever have to experience. In learning about cross contamination and the severity of a Peanut & Tree Nut allergy, Kim and her husband Mike soon learned he couldn't eat anything that was traditional retail candy. This inspired Kim to take a negative and turn it into a positive so no child...

Mar 23, 202052 minEp. 259

BONUS: Managing the Corona Crisis in Your Handmade Business

COVID-19 has obviously become a global crisis on a scale none of us have lived through before. This sounds dramatic and it definitely feels that way since we’re in the midst of it right now. It’s hard to see the finish line. Nobody knows how long school and restaurant closings will be. Social distancing is a new term that we are all too familiar with at this point. And we now appreciate and long for the life we led just a couple of weeks ago. I’m not going to downplay this. Many live paycheck to...

Mar 19, 202013 min

258 – Lots to Learn from this “Gourd-geous” Biz with Ben Bear of Meadowbrooke Gourds

Ben has spent the last thirty years helping to start and grow a company called Meadowbrooke Gourds. They now have twenty full-time employees dedicated to growing, designing, crafting and marketing gourd decor designs, each one intended to create smiles and make homes a little bit warmer. They sell about half their gourds wholesale to customers located in every state. The other half are sold online, at their store, and through the many classes and community events that they host at their farm. Be...

Mar 16, 202054 minEp. 258

257 – Intentionally Creating a Customer Experience Matters with Laura Jennings of Knack

After a career as a senior executive at Microsoft and then as a venture capitalist, Laura decided to build an ecommerce business around celebrating the customer as a creative force. Every gift they send out at Knack is made to order, whether it's one gift or thousands. Each gift on the website is easily customizable and their exclusive Gift Builders system allows customers to create completely unique gifts from scratch. As if that’s not valuable enough, they also have a Shop By Ethos feature tha...

Mar 09, 202054 minEp. 257

256 – How to Manage Through Fear in All Areas of Your Life with Amy Smith of The Joy Junkie

Amy is a certified confidence coach, masterful speaker, and personal empowerment expert. Founder of TheJoyJunkie, Amy uses her roles as coach, writer, podcaster, and speaker to move individuals to a place of radical personal empowerment and self-love. With acute focus on helping people “find their voice,” she is highly sought after for her uncommon style of irreverence, wisdom, and humor and has been a featured expert on Fox 5 San Diego and YourTango. BUSINESS BUILDING INSIGHTS You can’t eradica...

Mar 02, 202057 minEp. 256

255 – Ever Consider Teaching Your Creative Skills as an Additional Revenue Stream? with Deirdre Drakes of 823 Treats

Deirdre "Dee" is a true southern girl born and raised in the small town of Enfield, North Carolina. In 2005 she settled in Charlotte, NC and has made it home. She is a self-taught chocolate based treat maker, proud Army wife, and mom of two. Dee's custom design edible creations have a long record of precise execution for large companies and customers alike. Her Who's Who client list includes NBA players, NFL players, government officials and celebrities. Her highly sought after domestic and inte...

Feb 24, 202055 minEp. 255

254 – Website Best Practices – Does Yours Pass the Test? with Brian Lawrence

Brian Lawrence is one of the true thought leaders in the stationery and wedding industry. A multi-store retailer who won top dealers for numerous invitation brands, he then became VP of Encore Studios for 14 years and went on to consult, do web design and marketing for hundreds of stationery and wedding retailers and wholesalers. In the past year, Brian has targeted his efforts to meet the tremendous demand for industry-focused website design and effective yet affordable digital marketing and so...

Feb 17, 202059 minEp. 254

253 – How Adding a Service Like This Guarantees Repeat Business with Charita Lucas of dOSA Naturals

dOSA Naturals is all about paying homage to the women who paved the way for Charita and her two sisters. They were inspired by stories of their Great Grandma Dosa who was born in Mississippi and had an affinity for Magnolias. Grandma Dosa instilled a strong sense of pride and simple beauty and stressed the importance of honoring the outside of your body as well as the inside. Not only did she insist on using natural methods to accentuate her natural beauty, she also understood and advocated for ...

Feb 10, 202059 minEp. 253

252 – Big Brands – How Did They Get There? with Rick Cesari of Direct Branding

Rick has been a pioneer in the Direct to Consumer (D2C) marketing industry since the early 90’s. He has used direct response strategies plus video marketing, to help build many iconic brands with products like The Juiceman, Sonicare, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf, The GoPro camera and many others. Rick’s strategies have helped grow four companies from start-ups to over a billion dollars in sales. These case studies are outlined in his book, "Building B...

Feb 03, 202047 minEp. 252

251- How to Get onto Grocery Store Shelves with Roger Sudnick of Good Measures Foods

Roger is founder and CEO of Good Measures Foods, a company that is improving scratch baking for today's busy bakers. Roger leveraged the experience he gained by leading triple digit growth for several start-up retail brands to launch Good Measures. He has a passion for building businesses by developing winning strategies, overlaying a healthy dose of pragmatism and collaborating with excellent partners. Roger enjoys biking, family and travel. Personal mantra: "The measure with which you measure ...

Jan 27, 202054 minEp. 251

250 – Why Starting with In Person is Best with Mary Bemis of Reprise Active Wear

Mary is the founder of Reprise, a line of plant-based activewear aiming to free your closet from plastic. She founded the company to educate us about the ingredients in our clothing, so we have more control over our health and wellness. Reprise products never contain oil-based synthetics or recycled plastics because of their impact on the planet. Mary believes your skin deserves only the best, so they only work with plant-based fabrics to give you the cleanest wear. Mary envisions a future where...

Jan 20, 202051 minEp. 250

249 – Make the Growth of Your Business Easier with Josh Elledge of Up My Influence

Josh Elledge is U.S. Navy veteran and launched Up My Influence to help entrepreneurs attract the perfect audiences and grow their brands without the crazy costs associated with traditional PR companies. Up My Influence’s purpose is to DEMOCRATIZE access to influence. Josh believes he has a moral imperative to help entrepreneurs serve the world with their collective messages while growing their revenue! Up My Influence was the natural outgrowth of his first startup, Savings Angel which has grosse...

Jan 13, 202059 minEp. 249

248 – All About Cottage Food Laws with Denay Davis of Foodpreneur Institute

Denay created the Foodpreneur Institute as an online resource center to educate, train and support Cottage Food Operators and home food processors. She describes herself as a food addict (literally and figuratively), a home-based baker and small business advocate. She's a passionate food crafter, creating unique products that can be taken to market; a pie baker extraordinaire and the mastermind behind the Charlotte Pie Authority, a custom pie shop in Charlotte, NC. Denay is also the host of Stor...

Jan 06, 202056 minEp. 248

247 – Learn Something New About Yourself with Teresa McCloy of the REALIFE Process®

Teresa is the creator of the REALIFE Process®, ACC Executive Coach, Accredited Enneagram Professional, Podcaster, and Keynote Speaker. Through coaching, consulting and training she serves her clients to move from living with their "hair on fire" to discovering practical and sustainable practices and processes to have a life and business that is extraordinary. Partnering together her own signature REALIFE Process® and tools such as the Enneagram Typology Profile, Teresa guides clients to a fresh ...

Dec 30, 201957 minEp. 247

246 – Do You Know the Origin of Our Christmas Traditions? Some Will Surprise You!

This is a special holiday edition of the podcast. We go back to learn about the origin some of the non-religious traditions of Christmas. You're in for some fun and surprises! What other time of the year can you add fantasy into your life, without excuse, as much as you can on Christmas? Traditions are so special. They bond us to one another and provide comfort and excitement with expectation of familiar and heartwarming events remembered from childhood. It's a time when we can celebrate memorie...

Dec 23, 201926 minEp. 246
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