Gift Biz Unwrapped - podcast cover

Gift Biz Unwrapped

Sue Monhaitgiftbizunwrapped.com
Have you thought about turning your hobby into a profitable small business? This podcast shows you how to do just that. Whether you want a side gig for some extra cash or to get out of your 9-5, the handmade products you make for fun can hold the key! In each episode you'll hear steps and actions to take to start and grow a profitable business. It's created specifically for the handmade product business entrepreneur; a group I lovingly call Gifters, Bakers, Crafters, and Makers. You're a fabulous unique creative person and I'm here to help you get on the right path to making your vision a reality. There's a lot out there about building a service based business, some about building a product business, but handmade is different. There are specific nuances to handmade that we cover here. Have you thought about starting a business but not sure what the first steps should be and you're afraid to do it "wrong?" Have you started your business but it's not progressing as you had envisioned? Are you confused about Etsy, Amazon Handmade and Shopify platforms? What about email marketing and Facebook or Instagram ads for attracting sales? There is so much to know it can be overwhelming and confusing. I'm your host, Sue Monhait, and I interview business owners who have been where you are. This is combined with over 30 years of experience consulting hundreds of boutique and big brands along with opening two profitable product based business of my own, I'm here to help you realize your dream. At the end of each episode, you'll walk away with new ideas, tools, or processes that you can apply immediately to get results. Decide on your business. Learn how to get started. Hear what others do to get customers and increase their sales. A great first step is to subscribe to the show. Then you'll automatically get each new episode as it releases - ready and waiting for you when it's convenient to listen. The main show becomes available on Saturday morning with a short Tips & Talk episode on Wednesday. I want you to know that you don't have to do this alone. Find more free resources over at GiftBizUnwrapped.com and if you're looking for a community of handmade makers just like you, join us over in my private Facebook Group - Gift Biz Breeze.
Last refreshed:
Follow this podcast in the Metacast mobile app to refresh it and see new episodes.
Download Metacast podcast app
Podcasts are better in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

215 – Re-Energize Your Brand and Watch Sales Grow with Eric DeLary of Pasta Mamas

Eric DeLary is the General Manager and managing partner at Pasta Mama’s, a small pasta manufacturer in Richland, WA. The path to where he is today took may turns, from working with Burton Snowboards in Vermont to DC Shoes in California. Eric’s passion has been with iconic brands in niche industries working on projects with Red Bull and Monster Energy. So when the opportunity arose to take control of a local brand with a lot of room to grow, he took it. Pasta Mama’s was originally founded in 1986...

May 20, 201953 minEp. 215

214 – How to Market TODAY with Veronica Staudt of Vintage Meet Modern

Veronica is the Founder of Vintage Meet Modern. She has over 20 years of experience in the personal styling and shopping industry, specializing in jewelry and accessories. Her company focuses on helping women look and feel their best by dressing details. The secret sauce is her hand curated collection of designer vintage jewelry that has been sourced from all over the world. Veronica believes that dressing details set you apart from the rest, to help you look and feel your best every day. No dre...

May 13, 201959 minEp. 214

213 – [On Air Coaching] How to Uncover and Market to New Audiences with Elaine Kuckertz

Elaine Kuckertz is a trained visual artist who makes paintings as well as smaller craft works. Currently, she’s seeing success selling painted laser cut puzzles. These are smaller, more tactile versions of her paintings. Elaine loves working with bright colors and making cheerful pieces that bring people joy. She’s excited about the possibility of spending more time doing what she’s passionate about so is focusing on making her business profitable. Business Building Insights All craft fairs are ...

May 06, 201958 minEp. 213

212 – Takeaways from Social Media Marketing World and What They Mean for Handmade Product Businesses

Coming back from Social Media Marketing World, I have good news! Although the landscape continues to change – seemingly daily – there is a lot to be optimistic about particularly for small handmade businesses. To be able to take advantage of the opportunities, however, you need to know about them in the first place. That’s what this show is all about. To back up a bit, Social Media Marketing World (#SMMW19) is the premier social media conference of it’s kind, held annually in San Diego. Featurin...

Apr 29, 201934 minEp. 212

211 – Why Email is Everything to Your Business with Abby Herman of Write Solutions

Abby Herman is the owner of Write Solutions, a content marketing agency for business owners who want to gain visibility for their businesses with personalized content strategies and implementation. She specializes in idea generation and content strategy and delivery so her clients can keep on doing what they love in their businesses. She also creates courses to help newer business owners DIY their content marketing, because she knows from experience that there’s nothing more frustrating than not...

Apr 22, 201951 minEp. 211

210 – [On Air Coaching] Retire Into Your Business with Sandy Monroe of Dai Cor Baskets

Sandy is the founder of Dai Cor Baskets, a company named after her two sons and created with people in mind. It’s a family business that specializes in creating beautiful and unique gift baskets for special occasions. Sandy takes pride in her ability to customize designs by placing the needs of her customers first. Nothing makes her happier than when the person receiving the gift lights up with joy and excitement because it relates so perfectly to them. 2019 has been declared the year for Sandy ...

Apr 15, 201949 minEp. 210

209 – One Often Forgotten Free Way to Get New Customers with Jeremy Lessaris of irevu

Jeremy started his first business at 6 years old. His corporate career spanned 16 years as the Global VP of Marketing & Communications for a $17B/year US/Chinese conglomerate. In 2014, Jeremy rang the opening bell at NASDAQ and helped build one of the fastest growing stocks in Illinois. He has executed and integrated 4 mergers and acquisitions in tech and manufacturing and sold 2 of his own ventures in tech and healthcare. Today Jeremy is the founder of Payment Brokers a fintech company, ire...

Apr 08, 201949 minEp. 209

208 – How to Find Your Courage for Selling with Mariana Ruiz of Impact Driven Entrepreneur

Mariana Ruiz is a Certified Business Coach + Consultant and international bestselling author. She uses her background in brain science, hospital administration, and 12 years of marketing, sales and business experience to help market in a way that attracts your ideal clients and converts followers to clients through service-based selling. She has been featured in various podcasts and blogs including the Huffington Post, Today.com, and The Millionaire Insider Extravaganza. Through working with hun...

Apr 01, 201939 minEp. 208

207 – Empowered Women EMPOWER Women with Christine Walsh of Cake and Whiskey

Christine is the owner of a thriving print and graphics shop that has been in business for 47 years. A woman-owned business, Christine is proud to be employing 5 people and 1 intern. Although her custom printing boutique is located in Baltimore, MD they serve clients around the country and worldwide. Christine is also the founder of Bmore Cake & Whiskey, a women’s networking group in Baltimore, that has experienced tremendous growth hosting social hobnobs for 250 women per quarter. Christine...

Mar 25, 201945 minEp. 207

206 – [On Air Coaching] How to Take Your Business to the Next Level with Samatha Spencer of Bird Box Gifts

Samatha is the owner of Bird Box Gifts. She specializes in gift sets and curated gift boxes and is ready to take it to the next level. The idea for Bird Box Gifts came about as she began putting gifts together for customers in her husband’s gift shop. Men would come in looking for Mother’s Day gifts and look a bit lost. She would come to their rescue and create custom gift combinations that thrilled the moms and made the husbands look like stars. That led to providing a similar service for gradu...

Mar 18, 201948 minEp. 206

205 – Navigating Through the Stages of Your Business with Debbie Adame of My Daddy’s House of Gifts

Debbie is the Owner and Certified Gift Designer at My Daddy’s House of Gifts located in Magnolia, Texas. She has been in the gifting industry since 2014, originally with a business under a different company name. After the passing of her dad in 2015, the company name was changed to My Daddy’s House of Gifts to honor his memory. Prior to being in the gifting industry, Debbie had a lengthy career working as an Account Executive and Regional Sales Manager in the heavyweight air cargo logistics indu...

Mar 11, 201950 minEp. 205

204 – Be Friends with Your Numbers with Lynne Somerman Financial Coaching

Lynne Somerman of Lynne Somerman Financial Coaching helps entrepreneurs feel less stupid and sad about their money through practical skill building, habit change and mindset work. She speaks about budgeting as radical self-care and loves coaching clients and seeing them light up, realizing that they’re not doomed, after all. Lynne lives in South Portland, Maine with her feisty daughter, snaggle-toothed dog, and chickens named after strong women. Business Building Insights You don’t need to be a ...

Mar 04, 201951 minEp. 204

203 – [On Air Coaching] How to Select a Product Focus and Start Your Business with Jeanette Andersen

Jeanette Andersen is a passionate and multi-talented creator. She’s already the author of 5 books. But she also has skills in photography, a talent with designing soft goods products and is considering motivational speaking. This is a common challenge for creative women. When it comes down to starting a business, there are so many options. How do you possibly choose? It becomes confusing and leads to lots of activity with little result because there’s just too much going on at one time. Addition...

Feb 25, 201942 minEp. 203

202 – Choose Marketing Methods that Fit Your Natural Style with Brit Kolo of Marketing Personalities

Brit Kolo is the Creator of the Marketing Personality Type Framework and the Host of the Marketing Personalities Podcast. Her framework is designed to match you with your best marketing strategy based on your Myers-Briggs Personality Type. She’s here to shake up your approach to marketing and inspire you to grow your business in a “feel good” way. Get ready to go deep, find your true self, and grow that business of yours WITHOUT feeling fake and salesy. Business Building Insights You should not ...

Feb 18, 201956 minEp. 202

201 – Why Wait? Put Yourself in the Spotlight with Amanda Berlin

After more than a decade in the New York City public relations world, Amanda Berlin now uses her pitch powers for good. She helps entrepreneurs step into their presence, create a story that inspires others, and spread their message in the media. Amanda has created a library of template guides and trainings. She works one on one with clients to assist them with strategic story-telling and media relations. Her knowledge and skills are based on 12 years of experience guiding strategy for major bran...

Feb 11, 201956 minEp. 201

200 – You Deserve to Be Heard with Carol Cox of Speaking Your Brand

Carol Cox is the founder of Speaking Your Brand, which helps high-performing, purpose-driven women entrepreneurs and professionals create their signature talks (keynote, TEDx, business presentation) to grow their business and become recognized as influencers in their fields. Carol is host of the Speaking Your Brand podcast and a sought-after speaker and trainer on public speaking, business storytelling, and women’s leadership. Carol teaches business and marketing classes at Full Sail University ...

Feb 04, 201955 minEp. 200

199 – All the Secrets to Going Wholesale with Katie Hunt of Tradeshow Bootcamp

Katie is the founder of Tradeshow Bootcamp, host of the Proof to Product podcast, a business strategist, and mentor to creative entrepreneurs. She’s helped more than 850 brands get their products on the shelves of retail stores big and small. Her clients’ products can be found in Target, Anthropologie, Nordstrom, The Container Store and independent boutiques around the world. Katie is a firm believer in professional development, surrounding yourself with community and pushing ‘go’ even when you ...

Jan 28, 201956 minEp. 199

198 – How to Use Email as a Product Biz with Megan Auman of Artists and Profit Makers

Megan Auman is a jewelry designer, metalsmith and educator with over a decade of experience in selling art through a variety of channels. She designs for women who want to be effortlessly bold. She says, “You need jewelry that makes a statement but is easy enough to wear every day. You need pieces that make you feel fantastic every time you put them on. Something that reflects your confidence and strength. A kind of armor that helps you tackle your day, every day.” Currently, Megan is running he...

Jan 21, 20191 hrEp. 198

197 – Creating Edible Fabric! with Marilyn and Joe Bawol of Unique Flexique ®

A natural-born artist, Marilyn thrives on combining her well-honed sculpture and painting skills with her talent and passion for baking and edible creations. As the Owner and Creative Director of Unique Cakes, she specializes in non-traditional wedding cakes, three dimensional sculpted cakes and blown & pulled sugar amenities. Her constant experimentation with different products and processes eventually led to her discovery of a unique edible fabric-like compound called Flexique® which has b...

Jan 14, 201956 minEp. 197

196 – What You Need to Know Now About Facebook Ads with Salome Schillack of Shine And Succeed

Salome Schillack is a Facebook Ads Strategist who helps coaches, online course creators, and personal brands scale, automate and grow their businesses faster with clever Facebook and Instagram ads strategies. Through her fast-growing agency, Salome has been able to build a global team of amazing people that work flexibly and independently allowing them to balance doing work they love with caring for people they love. Her clients say that the best thing about working with her is that she cares as...

Jan 07, 201958 minEp. 196

195 – 5 Affirmations to Change Your Life

5 Affirmations to Change Your Life this Year. The New Year is upon us, and for many, it’s a marker in time to make a change. It’s a time to start fresh and reset your ways and to jumpstart the dreams you’ve been thinking about and putting off over and over again. This all sounds amazing doesn’t it? A new future that aligns with what you want. It’s the chance to turn into reality the achievements and lifestyle you’ve had in your mind’s eye for a long time. The truth really is … you could make thi...

Dec 31, 201819 minEp. 195

194 – ‘Twas the Night Before Christmas When All Through the Store …

Merry Christmas! ‘Twas the night before Christmas, when all through the store, employees were anxiously watching the door. Products sat neatly on the shelves with care, in hopes that a customer soon would be there. The shopkeeper was nestled all snug in her chair, while she envisioned wrapping up gifts with flair. The products were perfect and the prices were right, but would they all still be there when she locked up for the night? In Amanda’s mind there arose such a clatter, “Nobody’s coming i...

Dec 24, 20185 minEp. 194

193 – Not Everyone Deserves Your Homemade Efforts! with Michelle Gowan of Cookie Nip

Dr. Michelle Gowan is a retired educator who is using all her time not teaching school to teach people to bake and decorate cookies. In her first month of retirement, she founded The Cookie School which is a mobile, home party/class where a group of girlfriends gather in a kitchen for six hours and learn to bake and decorate cookies. After they “graduate,” they have homework to complete (3 recipes of cookies) and then they qualify for an advanced class (graduate school). Cookie Nip flavoring was...

Dec 17, 201850 minEp. 193

192 – Be the BEST Product Boss Minna Khounlo-Sithep

Minna is one busy woman owning two separate businesses, Lil’ Labels and The Product Boss Podcast. Lil’ Labels are writable, waterproof labels for baby items for daycare and is an Amazon bestseller. Minna also co-owns and co-hosts The Product Boss Podcast and coaches product-based business owners how to grow their businesses and connect with other product entrepreneurs through Masterminds. She lives in Iowa, is the mom of two little girls, and loves living her passion as mom and CEO. Business Bui...

Dec 10, 201845 minEp. 192

191 – Why Amazon Over Ebay with Amy Feierman of Mommy Income

Amy is a podcaster, educator and entrepreneur who has been selling online for almost 10 years. While she started on eBay, most of that time was focused on Amazon. In 2014, she and a friend/colleague started teaching others how to sell on Amazon. This has become her area of expertise. Now now co-hosts the Amazon Files show that you can catch live every Monday night at 9pm eastern. Replays are available on YouTube or a podcast of the same name. Amy’s goal to help others start and grow their Amazon...

Dec 03, 201850 minEp. 191

190 – Taking Chances as You Start and Grow a Business with Kate Flynn of Sun and Swell Foods

Kate Flynn is the founder and CEO of Sun and Swell Foods, a healthy snack food company based in Santa Barbara, California. Kate started her company two years ago with her husband, Bryan, after realizing that most packaged snack foods in stores are loaded with added sugars and preservatives. Her mission is to create on-the-go snack foods that are made with only the highest quality, whole food ingredients, so people don’t have to compromise their health when eating on-the-go. Business Building Ins...

Nov 26, 201849 minEp. 190

189 – Colors, Fonts and Graphics. How to Create Your Visual Brand with Sal Frances

Sal Frances is a branding and social media content specialist. Wait, let me back that up. Sal is my branding and social media content specialist. I’ve told her before that I want to keep her all to myself, but that’s not nice. Nor does that serve you at all. Plus, you have asked for direction in this area so I’m bringing you the best. Sal doesn’t call herself a graphic designer though, because branding is so much more! She escaped the corporate world in 2017 with the intention to sell digital pr...

Nov 19, 201848 minEp. 189

188 – “Ask the Question!” says Fine Artist Sonya Paz

Sonya is a fine artist who has created her own highly recognized individual brand and pop art style of painting. In addition to fine art paintings, her products include Sonya Paz signature Limited Edition wristwear, watches, ceramics, apparel, clocks, jewelry, and framed prints. Sonya’s products are found in boutiques, museum shops, and wineries. Additionally, interior designers and decorators use Sonya Paz designs for modern home accents and original art. Sonya is also a marketing and branding ...

Nov 12, 201855 minEp. 188

187 – Finding Courage Through Art with Frances Castro of Francesita by Frances

Frances is in the process of starting her own business, Francesita by Frances, with the dream of making a living income with her art. Frances works on canvas and also upcyles furniture. Actually, she’ll tackle just about anything that will take paint. Bright colors and whimsical themes are fundamental to her artwork as she has been influenced by having lived in Central America for several decades. Frances’ personal goal is to transmit sunshine through each piece she sells. Her journey to this po...

Nov 05, 201845 minEp. 187

186 – Bake the Cookies, Spin the Dreidel, Capture Those Holiday Sales!

It’s fourth quarter and you know what that means. There is magic in the retail air. Credit cards are being swiped and Apple pay is in full swing. You want a piece of this holiday sales action, don’t you? I know you said, “yes.” If you’re really serious, what are you doing differently right now than during the rest of the year? What have you put in place to turn on the holiday cheer and light up your holiday sales? You see, if you only do the things you always do all year, your sales will be okay...

Oct 29, 201831 minEp. 186
For the best experience, listen in Metacast app for iOS or Android