Gift Biz Unwrapped - podcast cover

Gift Biz Unwrapped

Sue Monhaitgiftbizunwrapped.com
Have you thought about turning your hobby into a profitable small business? This podcast shows you how to do just that. Whether you want a side gig for some extra cash or to get out of your 9-5, the handmade products you make for fun can hold the key! In each episode you'll hear steps and actions to take to start and grow a profitable business. It's created specifically for the handmade product business entrepreneur; a group I lovingly call Gifters, Bakers, Crafters, and Makers. You're a fabulous unique creative person and I'm here to help you get on the right path to making your vision a reality. There's a lot out there about building a service based business, some about building a product business, but handmade is different. There are specific nuances to handmade that we cover here. Have you thought about starting a business but not sure what the first steps should be and you're afraid to do it "wrong?" Have you started your business but it's not progressing as you had envisioned? Are you confused about Etsy, Amazon Handmade and Shopify platforms? What about email marketing and Facebook or Instagram ads for attracting sales? There is so much to know it can be overwhelming and confusing. I'm your host, Sue Monhait, and I interview business owners who have been where you are. This is combined with over 30 years of experience consulting hundreds of boutique and big brands along with opening two profitable product based business of my own, I'm here to help you realize your dream. At the end of each episode, you'll walk away with new ideas, tools, or processes that you can apply immediately to get results. Decide on your business. Learn how to get started. Hear what others do to get customers and increase their sales. A great first step is to subscribe to the show. Then you'll automatically get each new episode as it releases - ready and waiting for you when it's convenient to listen. The main show becomes available on Saturday morning with a short Tips & Talk episode on Wednesday. I want you to know that you don't have to do this alone. Find more free resources over at GiftBizUnwrapped.com and if you're looking for a community of handmade makers just like you, join us over in my private Facebook Group - Gift Biz Breeze.
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Episodes

245 – Find Out How Tiny Habits Bring Happiness into Your Life with Jennifer Dunham of Time, Money & Happiness Matters

Jennifer Dunham is the founder of Profitable Lifestyle Live and owner of Time, Money & Happiness Matters. As a Profitable Lifestyle designer, Jennifer helps driven professionals love their career and fully love their lives. With over 20 years experience running her information technology firm, designing systems and operating procedures, it's easy to see why Jennifer's approach is rooted in her IT background. She's a believer in automation, habits, repeatable processes and streamlining to red...

Dec 16, 201950 minEp. 245

244 – What If Your Product Category is Already Taken with Sam Holmes of Holmes Sweet Home

Holmes Sweet Home is a confections company that crafts gourmet nut brittles and caramel sauces. Sam started experimenting with sugar cooking in her 5th grade science class. Enamored by how simple table sugar can be transformed into so many treats, she continued to hone her skills over the next 25 years. After leading sales teams in a Fortune 1000 company, she combined what she learned in Corporate America with lessons gleaned at her grandmother's hip to create a very special business. Today you ...

Dec 09, 201959 minEp. 244

243 – How to Sell Left Over Holiday Products with Alesia Galati

Alesia is an e-commerce business strategist. She helps physical product sellers increase their revenue, improve profit margins and bring home more cash while creating a sustainable business. After six years in the manufacturing and packaging industry, Alesia's learned a thing or two about how to work with international and domestic vendors, make strategic production plans, analyze trends and utilize marketing strategies. This is what she brings to assist product-based businesses. Alesia lives in...

Dec 02, 201947 minEp. 243

242 – How Product Creation Evolves from Idea to a Business with Pamela Gort of Blingzy™

Blingzy™ is the clever way to store or bring your bling wherever you go. It's a unique jewelry carrier solution that is made of a patented combination of materials - a gorgeous fabric on the outside and a special grippy liner on the inside. It all started just 5 years ago when Pamela lost her job. She decided to make a huge career shift toward giving back in a more personal way. So she founded Simply Sown, a for-purpose, socially conscious business. Its purpose is to provide flexible sewing inco...

Nov 25, 201959 minEp. 242

241 – Punch Up Your Presentations with Comedian Larry Bloom of Funnier By The Lake Comedy

Larry of Funnier By The Lake has been writing jokes and making people laugh his entire life. Growing up north of Chicago, in Wilmette, Illinois, what interest and talent Larry lacked in sports, he made up for with a passion for stand up comedians, and characters from movies and television, of the 60s, 70s and 80s. Larry was a remarkably horrible high school and college student, and he often says that if those years were a book, it would be titled, Fear and Loathing on Campus. Larry’s stand-up co...

Nov 18, 201958 minEp. 241

240 – Lessons from a Prospecting Powerhouse with Kristen Crawley of Savannah Bee Company

The founder, president and head beekeeper of Savannah Bee Company is Ted Dennard. Growing up in Coastal Georgia, Ted’s journey into the magical world of bees and honey was sparked by an elderly beekeeper, Roy Hightower, who believed in beekeeping as a way of life. Even after 35 years, Ted’s passion hasn’t waned a bit. He backed into business in 1999 when his friend opened a store in Savannah and began selling his Tupelo Honey. Three years later, Savannah Bee Company was officially born. Today, T...

Nov 11, 201951 minEp. 240

239 – Why You Want to Create a Business that Includes Semi Passive Income with Oksana of Oksancia

Oksana is the owner and designer of Oksancia Textile Design Studio and School. Her passion is to help creative people express their vision and connect with their customers by creating unique and beautiful repeat patterns and collections for their products. Oksana has a Master of Arts degree from RUG university in the Netherlands. There she specialized in children’s books and has illustrated two published children’s books. With a portfolio of more than 10,000 vector illustrations and designs, she...

Nov 04, 201949 minEp. 239

238 – How to Maximize Sales at Local Craft Shows with Sarah Smith of Southern Caramel

Sarah started Southern Caramel in 2013 as a way to stay home with her newborn daughter. And as her daughter grew, so did the business. Southern Caramels’ quality comes from the fact that they’re made from scratch using pure ingredients. They’re hand-crafted, hand-cut and hand wrapped too. Additionally, production is done in small batches which maintains a level of consistency and results in a product that makes people say, “Oh, my goodness!” Sarah’s company also aligns with her passion to share....

Oct 28, 20191 hrEp. 238

237 – How to Use Influencer Marketing to Increase Sales with Sarah and Noelle of Berra Bites

Two sisters in business together! Combining Sarah’s culinary education, and Noelle’s business background, the two put their minds together to create Berra Bites, which are dark chocolate covered fruit centers made with 100% pureed and pressed fruit. Their goal is to create dark chocolate covered fruit bites that are different than the typical fruit and chocolate combos out there. They love combining different types of fruit to make unique combinations that balance perfectly with dark chocolate. ...

Oct 21, 201953 minEp. 237

236 – How to Take Winning Product Photos with Your Phone with Aaron Nace of PHLearn

Getting the best product photos possible is key to any business. For online shops and social media, your images can make or break the sale. Aaron studied at North Carolina State University and obtained a degree in Industrial Design. Graduating from college, he thought his path was clear to one day becoming an automotive or furniture designer. That is until a six-month-long trip to South America transformed his life forever. It was during this time that he fell in love with photography and its po...

Oct 14, 201945 minEp. 236

235 – Get Customers to Buy Over and Over and Over with Marisa Murgatroyd

Today’s guest is Marisa Murgatroyd, the founder of Live Your Message and creator of the Experience Product Masterclass, where she helps people who teach online programs get better results for their students faster. Marisa launched her career as an artist who built a mid-seven figure online business (despite being told she had no marketable skills). Since then, she’s shown over 5,000 students how to succeed online, and she’s here today to share a few of her secrets with us. Business Building Insi...

Oct 07, 201945 minEp. 235

234 – How to Create Demand and Grow Your Business with Leeatt Rothschild of Packed with Purpose

Packed with Purpose is a specialty gifting company with a social mission. They curate high-quality business and personal gifts that create an impact by sourcing products from purpose-driven organizations. The result is a unique gift experience that leaves a lasting impression. Leeatt was inspired to start Packed with Purpose after serving in the Peace Corps and years in social impact consulting advising C-Suite executives on how to best invest their CSR and marketing dollars. She observed that t...

Sep 30, 201949 minEp. 234

233 – People Don’t Buy Products – They Buy You with Annie of NaturalAnnie Essentials

Annya (Annie) was born and raised on the beautiful island of Jamaica. Accordingly, she is no stranger to the nourishing, healing power of oils and herbs and has always been a creative soul, with an eye for all things bright ‘n’ bold. When her first daughter, Tiffany was born with Spina Bifida and Hydrocephalus, she turned to natural remedies to help her skin because the prescribed medication didn’t work. After trying a variety of natural butters, essential oils and other natural oils, she finall...

Sep 23, 201953 minEp. 233

232 – Navigating Through a Difficult Conversation with Anna Osborn of Life Unscripted Counseling

Anna Osborn is the owner of Life Unscripted Counseling and host of the Her Life Unscripted podcast where she focuses on reconnecting couples and inspiring individuals. She helps couples and individuals to improve communication, deepen intimacy and change negative patterns of disconnection in their love relationships. Anna also works with entrepreneurial women to inspire and motivate them to step fully into their voice and live their lives out loud. She believes that your primary relationship can...

Sep 16, 201958 minEp. 232

231 – Do You Want a Lifestyle Business or an Empire? with Natalie Gingrich of The Ops Authority

Natalie Gingrich is the founder and host of The Ops Authority. She has been in operations for two decades – either in healthcare, corporate America or as an entrepreneur. Her goal is to bridge the gap and overwhelm when it comes to processes and systems, growing a team, and setting up solid business foundations. Natalie spent 15 years in corporate operations and leadership at a Fortune 150 company. When given the opportunity to leave, she put the knowledge, certifications and experience to work ...

Sep 09, 201957 minEp. 231

230 – How Deborah Gets in Front of Corporate Decision Makers with Deborah Wasylko of Baskets Galore

Deborah Wasylko is an entrepreneur, engineer, show host and author noted for her work in corporate sales and award-winning gift design at Baskets Galore. Her personal credo is to create a life that she doesn’t want to take a vacation from. Deborah launched Baskets Galore in 2003 and has earned the “Top Corporate Gift Company of the Year” award three years in a row from Cleveland Business Connects magazine. Her clients include Fortune 500 companies such as Sherwin Williams, Moen, Parker Hannifin,...

Sep 02, 201948 minEp. 230

229 – Learning from a Handmade Critter Business with Kenny and Jenifer Kudulis of kudu-lah

kudu-lah, established in 2007, is a husband and wife duo originally based in Brooklyn. Harnessing the power of awesome, Kenny and Jenifer Kudulis, bring you “critters”, their original monster-like characters that are inspired by folks seen traveling through the NYC Subways. Kenny sketches, paints and names all of the characters while Jenifer creates their individual bios. The critters are often seen captured in their Mason Jars or juxtaposed into the couple’s original photography. All pieces are...

Aug 26, 201955 minEp. 229

228 – Seriously – Take the Scary Out of Sales with Nikki Rausch and The Selling Staircase

CEO of “Sales Maven,” an organization dedicated to authentic selling, Nikki Rausch has the unique ability to transform the misunderstood process of “selling.” Today, entrepreneurs and small business owners from a wide range of disciplines hire Nikki to show them how to sell successfully and authentically, without being pushy or “salesy.” Nikki has just launched her third book: The Selling Staircase: Mastering the Art of Relationship Selling which is available in print, ebook and as an audiobook....

Aug 19, 20191 hr 5 minEp. 228

227 – Digging Deep When in Survival Mode with ReeJade Richmond

When women are finally ready to put on their Big Girl Business Panties and protect their business assets, there is only one woman in the world they can call. Her name is ReeJade Richmond. An acclaimed business and legal strategist, ReeJade is empowering women to embrace their true power bossness, turning their businesses into empires. By taking the complexity out of the legal side of business, with ReeJade, clients soon realize that the epic ideas and extraordinary skills in their heads and hand...

Aug 12, 201952 minEp. 227

226 – Concept to Wholesale in One Year with Meg Sutton of Belle & Union

Meg Sutton is the boss lady and doodler behind Belle & Union, a company that sells letterpress printed cards, art prints, southern-inspired wrappings and hand-crafted artisan goods brimming with vintage wit and wisdom that tote a bit of a foodie twist – all 100% made in the USA. Meg started the business in 2012 after falling in love with letterpress while working in a boutique shop. Surprisingly she went from concept to wholesale in just a single year. Belle & Union launched their first ...

Aug 05, 201958 minEp. 226

225 – Bridging Careers from Nursing to Floral Design with Patti Muhlenfeld

Patti Muhlenfeld is the owner of Enchanted Events but her background is actually as an Emergency Department Registered Nurse where she loved taking care of her patients. At Advocate Sherman Hospital she was often called upon to design for corporate events such as award celebrations, leadership conferences and holiday galas. Patti and her husband have seven children and, as you can imagine, with all the kids came plenty of opportunities to plan and design festivities. She always created celebrati...

Jul 29, 201944 minEp. 225

224 – A Plan for Your Marketing Plan! with Heidi Thompson of Evolve Your Wedding Business

Heidi Thompson is the best-selling author of “Clone Your Best Clients” and the founder of Evolve Your Wedding Business where she specializes in business and marketing strategy for the wedding industry. She helps wedding professionals grow their businesses and reach their goals without going crazy in the process. Her business and marketing expertise has been featured on several wedding and business outlets including The Huffington Post, Wedding Business Magazine and Honeybook, and she’s an adviso...

Jul 22, 201955 minEp. 224

223 – This is Probably Missing from Your Facebook Strategy with Traci Reuter of Divine Social

Traci believes that entrepreneurs and businesses can change the world, and her mission is to support them along the way. Today we’ll be focusing on what’s probably missing in your Facebook strategy. Have I got your attention? As founder and CEO of Divine Social, Traci helps business owners build and grow their brands so they can focus on providing value to their customers and positively impacting the world. Along with 25 years of experience in sales and marketing, Traci is blessed with an uncann...

Jul 15, 20191 hr 3 minEp. 223

222 – The Truth About a Business Boss State of Mind

It’s time to address your state of mind as a business boss. So often we talk about the tactical things, like how to run FB ads and how to compose an intriguing subject line to increase your email open rates or how to get the perfect photo for your website from your iphone. But rarely do we address the other business boss stuff such as the emotional challenges involved in running your own business, or how not to let these things hold you back. I start out by saying, “You already have what it take...

Jul 08, 201935 minEp. 222

221 – Not Just Another Instagram Interview with Sue Zimmerman

Sue is an insightful, energetic, and in-demand online marketing educator, influencer speaker, and a no-BS business coach. Whether she’s taking the stage at an industry conference, like Social Media Marketing World, or working one-on-one with her clients, Sue is driven to help business owners leverage the power of Instagram to meet (and exceed) their business goals. As a lifelong entrepreneur, Sue has over 30 years of business experience. And, with her extensive knowledge and implementation of so...

Jul 01, 201950 minEp. 221

220 – Serving It Up Sweet and Spicy with Sonya Paz

A fine artist turned foodie with Sonya’s Sweet and Spicy! Sonya is known for her vivid popular pop art paintings and retail products. But in the last couple of years she’s been working on a flavorful new adventure that has caught everyone (including herself) by surprise! After moving out of the hustle and bustle of the San Jose area, she now lives in the central valley of California where agriculture is abundant and the flavors are wild! Sonya started canning and preserving foods and has now cre...

Jun 24, 201949 minEp. 220

219 – How to Sell Your Product Through Email with Katie Salmon of Katie Does Marketing

Katie Salmon is a self-proclaimed marketing geek and spends her days dreaming about how to help business owners sell more stuff. Since 2016, she’s been serving clients through her boutique marketing agency Katie Does Marketing, where she has helped shop owners turn email marketing into a lucrative sales channel. Katie knows that not all business owners can afford to outsource their marketing. So this year, in additional to Katie Does Marketing, she co-founded Shop Pop, a one-stop resource center...

Jun 17, 201952 minEp. 219

218 – Create Your Own Brand Portfolio Today with Lindsey Johnson of Verity & Co

Lindsey is the owner of Verity & Co, helping small business owners grow and scale their brands through cohesive design and effective messaging. She is passionate about branding, copy and web design coming together to represent a business that will make an impact and leave a legacy. Creating a marketing message that connects with your audience and supporting it with a beautiful design is how her two passions of conversational writing and minimal design collide to serve product and service ent...

Jun 10, 201956 minEp. 218

217 – Grow Your Audience – Grow Your Business with Jennifer Allwood of The Magic Brush

Jennifer is a wife, mother, dynamic business coach, and host of The Jennifer Allwood Show podcast. She has an infectious enthusiasm for helping like-minded creative women build their social media followers and turn their talents and hobbies into lucrative online businesses. Jennifer has built an incredible social media community, with an online following of half a million people. She has a gift for creating relationships and showing up for each one of them. She coaches over 2000 women monthly on...

Jun 03, 201949 minEp. 217

216 – Handmade Business Wisdom Sprinkles with Juliet Galea of Caker’s Chat

Juliet is all too familiar with the love hate relationship many sugar artists have with caking. She began a new career in cake decorating 10 years ago. At the same time she was starting a family. She found herself alone, frustrated and unhappy doing the thing she loved most: expressing her love through sugar art. Juliet’s love for sugar art swelled after competing and winning three consecutive metals. The toll of working from home alone and doing it all herself was depleting the creative, loving...

May 27, 201944 minEp. 216
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