Make STR Revenue Management Sexy (Seriously)

Take your revenue seriously—or risk falling behind. Get a free Revenue Report analysis of your current pricing strategy (for $1M+ STR hosts): https://freewyldfoundry.com/get-started

In this episode, Kaye Putnam and Eric Moeller dive deep into one of the most overlooked growth levers in short-term rental businesses: revenue management. Whether you're operating a few units or managing a large portfolio, understanding how to optimize your pricing strategy can make or break your profitability.

They break down the most common mistakes hosts make—like set-it-and-forget-it pricing—and explore the benefits of dynamic pricing tools, in-house experts, and third-party revenue optimization services. This is a must-listen if you're serious about growing your STR business with a CEO mindset.

🎯 Key Takeaways:

• Revenue management is critical for profitability in the STR industry.
• Most hosts unknowingly leave money on the table.
• Tools alone aren't enough—strategy is key.
• Hosts must assess their current capabilities and options: Learn and lead revenue strategy themselves, Hire internally, or Partner with experts
• A daily focus on pricing decisions drives business growth.
• The most successful operators treat revenue management as a core business function.

⏱ Episode Chapters:

00:00 – Introduction to Revenue Management

05:07 – Identifying Revenue Management Gaps

11:42 – Strategies for Maximizing Revenue

21:10 – Choosing the Right Revenue Management Approach

27:39 – Conclusion and Future Insights

Keywords: revenue management, short-term rentals, pricing strategy, dynamic pricing, hospitality, business growth, Freewyld, property management, revenue optimization, CEO mindset

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