How to Create a Brand Identity with Michael Janda EP | 004
Episode description
“Once I’m up and running, I’ll invest in building a brand.”
Sound familiar?
This is a common mindset among small business owners who focus on marketing and selling but forget that their company is both a business and a brand.
Your brand influences every aspect of your customer's perceptions of your company. Branding builds trust, recognition, loyalty, and reputation.
In this episode, I am joined by Michael Janda. Michael is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and development services for an impressive list of client clients that included Disney, Google, Warner Bros, and many other high-profile brands. Michael sold his agency in 2015 and now spends his time speaking, developing books, courses, and social media content to help creatives level up.
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