How to Create a Brand Identity with Michael Janda EP | 004
“Once I’m up and running, I’ll invest in building a brand.” Sound familiar? This is a common mindset among small business owners who focus on marketing and selling but forget that their company is both a business and a brand. Your brand influences every aspect of your customer's perceptions of your company . Branding builds trust, recognition, loyalty, and reputation. In this episode, I am joined by Michael Janda. Michael is an award-winning creative director, designer, and agency veteran. In 20...
