Why App Store Optimization (ASO) is a Must to Market Your Apps?
Mar 21, 2015•8 min
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Episode description
ASO stands for App Store Optimization and it is the process of improving the visibility of a mobile app in an app store. You can think of it like search engine optimization (SEO) for websites - only for the App Store instead - if you would like. More specifically, app store optimization is the process of ensuring that an application ranks highly in an app store's search results and in the top charts rankings.
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