How to Use A/B Micro Testing for Mobile App Marketing (Split Testing)
Mar 30, 2015•6 min
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Episode description
Mobile app marketing is mostly an art which is practiced in the dark. Marketers make very important decisions based on their gut feeling and competitors research because both App Store and Google Play do not have a mechanism for split testing to know the best working options. Even in the absence of A/B testing in app stores, it is possible to do split testing. Find out how to do that.
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