Donald Miller on How to Use Story to Clarify Your Brand’s Message

Did you know that the average consumer has to hear something 8 times before actually processing the information? StoryBrand CEO Donald Miller helps companies clarify their message and cut through the sea of noise through his proven formula. His simple framework will transform the way you talk about who you are, what you do, and what you offer your customers. On this episode, Don shares insights from his new book Building A StoryBrand, breaking down the 7 elements of storytelling and explaining how you can use each one to effectively communicate your message.