Game Changers Radio - podcast cover

Game Changers Radio

Game Changers: Radiowww.radiogamechangers.com
Hosted by Irene Hulme and Craig Bruce — two of Australia’s most experienced radio minds. Each week they break down standout moments and big ideas from the best radio and audio creators in Australia and around the world.

Hosted on Acast. See acast.com/privacy for more information.

Last refreshed:
Follow this podcast in the Metacast mobile app to refresh it and see new episodes.
Download Metacast podcast app
Podcasts are better in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

Q&A Episode

This week, we’re diving into more of your questions covering topics including navigating tough conversations with talent, breaking down who’s winning the marketing war, and asking whether ARN has any real leverage with Kyle & Jackie O, plus, we each share a career moment we would probably prefer to forget. The Melbourne Radio Wars is sponsored by Radio Monitor - Australia’s most complete and accurate insight into what’s being played where across Australia and the Globe - find out more at rad...

Mar 07, 202531 minSeason 2Ep. 7

A very convincing insult

In this episode we'll talk about the biggest radio story of the year so far - Marty Sheargold’s own goal that could may have ended his FM radio career. And the numbers are in. The SCA and ARN financials have been published this week and we’ll get the clearest insight into what they mean from Mumbrella’s Tim Burrowes. The Melbourne Radio Wars is sponsored by Radio Monitor - Australia’s most complete and accurate insight into what’s being played where across Australia and the Globe - find out more...

Feb 28, 202545 minSeason 2Ep. 6

You are not redundant

Another tough week for the radio industry with more redundancies being announced at SCA, we’ll talk about the personal impact for those affected. Also this week we have our first review of Fifi, Fev and Nick for 2025 and Kieran Simpson, head of digital on the Project, joins us to discuss how radio can best support it’s on air content through it’s digital channels. The Melbourne Radio Wars is sponsored by Radio Monitor - Australia’s most complete and accurate insight into what’s being played wher...

Feb 21, 202548 minSeason 2Ep. 5

It’s hard to be humble

In this weeks episode we pull apart Kyle and Jackie’s first Aplus moment for the year and discuss the value of content spikes. Irene has the snorkel on and is ready for her first deep dive, focusing on 2day’s new breakfast show Jimmy and Nath. And we might find time to suggest a few ideal locations for Kyle’s Melbourne house purchase, which will happen when hell freezes over. The Melbourne Radio Wars is sponsored by Radio Monitor - Australia’s most complete and accurate insight into what’s being...

Feb 14, 202553 minSeason 2Ep. 4

An 8 week pause

In this week’s episode we discuss the ramifications of Kyle’s absence from the Melbourne radio wars for an extended period as he starts his recovery from brain surgery. What will this mean for Kiis Melbourne and how will they defend the show's number 1 position in Sydney? Vivienne Kelly from the new ABC show “Medialand” joins us to talk about her recent conversation with ARN chairman Hamish McLennan - does he really think that they can get a return on their $200million investment? And we discuss...

Feb 07, 202548 minSeason 2Ep. 3

Good luck Babe!

In this week’s episode we discuss the departure of ARN head of content Duncan Campbell, former Austereo head of marketing Jeremy McVean joins us to dissect the new Kyle and Jackie O marketing campaign and we reveal our mild, hot and spicy predictions for 2025! The Melbourne Radio Wars is sponsored by Radio Monitor - Australia’s most complete and accurate insight into what’s being played where across Australia and the Globe - find out more at radiomonitor.com This series contains the use of AI ge...

Jan 31, 20251 hr 1 minSeason 2Ep. 2

On a good behaviour bond

The Melbourne radio wars are back for 2025 and this time Kyle and Jackie have laid down their guns and are ready to give peace a chance. Or have they? We discuss their new marketing campaign “we’re behaving” and, sadly for them, have found more than a few examples of where they haven’t. It’s good to be back. Let’s hope it’s as crazy as last year! The Melbourne Radio Wars is sponsored by Radio Monitor - Australia’s most complete and accurate insight into what’s being played where across Australia...

Jan 24, 202548 minSeason 2Ep. 1

Number 1 - Hamish and Andy. The people’s show.

Australia’s favourite media brand. Hamish and Andy are universally loved. Starting at the Fox in 2001, Hamish and Andy have created a mountain of funny moments for listeners all around Australia. Hamish and Andy are the global benchmark for what radio is capable of. Game Changers is sponsored by Audata Connect - The new cloud phone system built for radio – search Audata Connect to learn more Get Cassie Henderson - Seconds To Midnight locked in to your summer playlists - everything you need is at...

Dec 19, 202434 minEp. 207

Number 2 - Kyle and Jackie O. Breakfast with the stars.

No other show has dominated a single market quite like Kyle and Jackie O. With over 140 number 1 FM survey results in Sydney, they are show that has defined Sydney Fm radio for the last years and along the way have made Australian radio famous. Kyle and Jackie O are Kyle Sandilands and Jackie Henderson. Game Changers is sponsored by Audata Connect - The new cloud phone system built for radio – search Audata Connect to learn more Get Cassie Henderson - Seconds To Midnight locked in to your summer...

Dec 18, 202432 minEp. 206

Number 3 - Merrick and Rosso. Preparing for chaos.

They were Nova’s first breakfast show who set the tone for the Nova brand both in Sydney and around the country. Always funny, always taking the piss, Merrick and Rosso were at the forefront of a new sound of radio in the early 2000’s that other followed. Merrick and Rosso are Merrick Watts and Tim Ross. Game Changers is sponsored by Audata Connect - The new cloud phone system built for radio – search Audata Connect to learn more Get Cassie Henderson - Seconds To Midnight locked in to your summe...

Dec 17, 202429 minEp. 205

Number 4 - The Matt and Jo show. Gotcha real good.

Matt and Jo dominated the Melbourne breakfast market through the 00’s and 10’s, notching up 60 number 1 surveys. Funny, smart, hard working and they had the biggest, most talked about benchmark in the country - Gotcha calls. The Matt and Jo show were Matt Tilley, Jo Stanley, Adam Richards and Troy Ellis. Game Changers is sponsored by Audata Connect - The new cloud phone system built for radio – search Audata Connect to learn more Get Cassie Henderson - Seconds To Midnight locked in to your summe...

Dec 16, 202430 minEp. 204

Number 5 - The Christian O’Connell breakfast show. Into the lions den.

From an unknown radio host becoming the number 1 breakfast show in Melbourne in less than 2 years. There is no radio story quite like this one. Christian shares with us those dark early days and how he managed to hold an and eventually triumph in the toughest radio market in the county. The Christian O’Connell breakfast show is Christian O’Connell, Jack Post and Patsy Jones. Game Changers is sponsored by Audata Connect - The new cloud phone system built for radio – search Audata Connect to learn...

Dec 15, 202427 minEp. 203

How to make ratings.

In this episode we celebrate Jase and Lauren’s survey 8 result which is the highest in Nova Melbourne’s history. What now for Kyle and Jackie? How will they approach the monumental challenge of rebuilding in Melbourne after the failures of 2024. And we finish the year on a high with a musical number that could get us a Grammy, or a Tony, or a cease and desist letter. Game Changers is sponsored by Audata Connect - The new cloud phone system built for radio – search Audata Connect to learn more Th...

Dec 13, 202454 minEp. 202

Number 6 - Kate, Tim and Marty. Proudly Kardashian free since 2014.

Everyone doing a radio show back in the 2010’s wanted to sound as chilled and carefree as Kate, Tim and Marty on Nova. We talk with Tim Blackwell who set the thermostat for a show that made some of the funniest banter on radio. Kate, Tim and Marty were Kate Ritchie, Tim Blackwell and Marty Sheargold. Game Changers is sponsored by Audata Connect - The new cloud phone system built for radio – search Audata Connect to learn more Get Cassie Henderson - Seconds To Midnight locked in to your summer pl...

Dec 12, 202420 minEp. 201

Number 7 - Jonesy and Amanda. Time to wrap it up Fonzie!

Jonesy and Amanda have just celebrated 20 years together on WS FM with their best survey 7 result in the show’s history. The best is yet to come for a show that is the heart and soul of Sydney FM radio. Jonesy and Amanda are Brendan Jones and Amanda Keller. Game Changers is sponsored by Audata Connect - The new cloud phone system built for radio – search Audata Connect to learn more Get Cassie Henderson - Seconds To Midnight locked in to your summer playlists - everything you need is at cassiehe...

Dec 11, 202430 minEp. 200

Number 8 - The Hot Breakfast. Everything Melbourne.

When Eddie McGuire and Luke Darcy started the MMM Hot breakfast in 2009, it was bottom of the FM ranking and rating a 3 share. Enter Mick Molloy at the end of year one and soon after it notched up the first of 26 number 1 survey results. The Hot Breakfast was Eddie McGuire, Luke Darcy and Mick Molloy. Game Changers is sponsored by Audata Connect - The new cloud phone system built for radio – search Audata Connect to learn more Get Cassie Henderson - Seconds To Midnight locked in to your summer p...

Dec 10, 202422 minEp. 199

Number 9 - Get This. The cult of personality.

Ed Kavalee was in his early 20’s and working as a Black Thunder pilot at MMM Sydney when he got the call that would change his life. It was Tony Martin, asking him to be a part of a brand new radio show. Get This was Tony Martin, Ed Kavalee and Richard Marsland with sound design by Matt Dower. Game Changers is sponsored by Audata Connect - The new cloud phone system built for radio – search Audata Connect to learn more Get Cassie Henderson - Seconds To Midnight locked in to your summer playlists...

Dec 09, 202434 minEp. 198

Number 10 - The Cage. 5 voices and no Larry Last Line.

Tim Smith was the man who had an idea to get his funny mates together a share good conversation. It turned into one of Melbourne’s most successful breakfast shows. The Cage was Tim Smith, Matt Parkinson, Bridgette Duclos, James Brayshaw, Peter Berner and Mike Fitzpatrick. Game Changers is sponsored by Audata Connect - The new cloud phone system built for radio – search Audata Connect to learn more Get Cassie Henderson - Seconds To Midnight locked in to your summer playlists - everything you need...

Dec 08, 202421 minEp. 197

The rent is due

In this week’s episode, we look back on the events of the last 7 months and discuss key learnings. Andrew Bucklow from news.com.au will take us through the 5 biggest radio headlines of 2024, and Wade has promised a special guest which he hopes will turn around the flagging fortunes of his once great segment, Wade’s List. Game Changers is sponsored by Audata Connect - The new cloud phone system built for radio – search Audata Connect to learn more This series contains the use of AI generated voic...

Dec 06, 202448 minEp. 196

The field of battle

In this episode we explore the 3 key factors that matter most in war - field position, fire power and morale of the troops. Which show and station is best positioned for the next season of the Melbourne Radio Wars? And we celebrate the anniversary of the great shafting of 2023. It’s one year ago that Jase and Lauren were given the flick - how things have changed. Game Changers is sponsored by Audata Connect - The new cloud phone system built for radio – search Audata Connect to learn more This s...

Nov 29, 202449 minEp. 195

A Sad Churio

More changes at ARN this week headlined by the departure of the talented Mitch Churi, in this episode we discuss the implications for Australian radio and whether we can still be a platform for talented young presenters to build their careers on. Also this week Craig talks about the demassification of media and how the Kyle and Jackie O network strategy could be flying in the face of consumers connecting with a more tailored, personalised approach to their media choices. Game Changers is sponsor...

Nov 22, 202440 minEp. 194

Introducing: The Top 10 FM Radio Shows Of The Last 25 Years

From the team who brought you the Melbourne Radio Wars comes the list that’s 25 years in the making. The Top 10 FM Radio Shows Of The Last 25 Years. The shows that have woken you up, driven you home, and just made you feel good. The definitive list. The best of Australian FM radio from 2000 to now. The Top 10 FM Radio Shows Of The Last 25 Years. Starts December 9. See omnystudio.com/listener for privacy information....

Nov 22, 20241 minEp. 193

Let’s cancel the Gold Coast move!

in this episode we dissect the GFK survey 7 results that have seen Jase and Lauren put a serious gap on the rest of their FM competitors in Melbourne. Wade has heard one of K and J’s best content weeks of the year, we’ll tell you why they may have turned the corner and we’ll introduce you to a Melbourne Radio Wars super fan who seemingly knows more about the radio industry than we do! Game Changers is sponsored by Audata Connect - The new cloud phone system built for radio – search Audata Connec...

Nov 15, 20241 hrEp. 192

If you know, you’re Nova

Survey 7 results are in and Jase and Lauren have had a blinder. Hear our first thoughts on GFK survey 7. Game Changers is sponsored by Audata Connect - The new cloud phone system built for radio – search Audata Connect to learn more This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio. Email us at melbourneradiowars@gmail.com See omnystudio.com/listener for privacy information....

Nov 14, 202415 minEp. 191

The ultimate swing state

In this episode we compare the challenges of building a coalition of voters with the idea of growing an audience big enough to win the ratings. Can Kyle and Jackie O find a pathway to success through Melbourne’s suburban women or do they need to think differently about this swing state? We also talk with Tim Burrowes from Unmade about this week's senate estimates hearing which focused on Kyle and Jackie’s extreme content and whether more needs to be done to protect broadcast audiences. Game Chan...

Nov 08, 202453 minEp. 190

Bonus episode. You can’t handle the truth.

Oh, yes we can. Waaaade not only has a list on this much loved podcast, he now has a bookclub, and his first review is the Kevin Sheedy biography. (We may also squeeze in a quick back and forth about Jackie Henderson’s new book “The Whole Truth”.) What happened at 2day in 2013? As always, there’s 2 sides to every story. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/ This series contains the ...

Nov 02, 202425 minEp. 189

Show me the money

In this episode we take a look at the all important revenue positions for SCA, ARN and Nova. Content and sales are the key drivers of every radio business and there’s never been as many revenue challenges as the ones radio faces right now. Also in this episode, Irene sharpens up the best ears in radio for deep dive into Jase and Lauren - they had their first survey decrease last book, is there any red flags being wagged by small aliens in red tracksuits? Find out in this episode. Game Changers i...

Nov 01, 202445 minEp. 188

Jackie O’s news

A bombshell revelation on the Kyle and Jackie O show this week with Jackie revealing for the first time her 3 year battle with drugs. We discuss the moment and its potential implications in the near and long term for the show. We’ll also hear from Andrew Bucklow at news.com.au on the story that has become radio’s biggest moment of the year. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/ This...

Oct 25, 202445 minEp. 187

Payneful moments

In this episode we review the first reactions and responses to the news of Liam Payne’s tragic death. The story broke whilst all 3 shows were on the air, we have some thoughts on how they handled the moment. Also in this episode we’re joined by one of Melbourne’s most successful FM breakfast hosts, Jo Stanley, who dominated the market for 10 years with Matt Tilley on Fox FM's Matt and Jo show. Jo will share her thoughts on what it takes to win consistently in breakfast radio and what the new med...

Oct 18, 202447 minEp. 186

Who has the Golden Ticket?

In this episode Irene and Craig discuss the fall-out from Kyle’s comments about the Melbourne audience being to blame for the show’s current ratings. We’ll also share with you some insider knowledge on the ARN golden ticket - who has it and what does it do? And we’re joined by brand and marketing superstar Adam Ferrier for his take on the launch of Kyle and Jackie into Melbourne, you’ll be surprised by his description. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music mad...

Oct 11, 202448 minEp. 185
Hosted on Omny Studio
For the best experience, listen in Metacast app for iOS or Android