In this weeks’s episode we reflect on the GFK survey 6 results that have left Kyle and Jackie with a mountain to climb in Melbourne. It’s easier now in hindsight to identify some of the ARN missteps from the last 5 months and in this episode Craig will share his thoughts on the 5 self inflicted wounds that have hurt the most. Also joining on the podcast, it’s the mercurial Todd Campbell who spent many years running content for Nova 100 in Melbourne, Todd believes there’s a way forward for Kyle a...
Oct 04, 2024•43 min•Ep. 184
GFK survey 6 results are in and it’s a massive win for Fox and a disaster for Kyle and Jackie O. Irene and Craig give you their first thoughts on a massive result in the Melbourne radio wars. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/ This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY Follow us on Insta @game_changers_radio, and on Facebook at Gam...
Oct 01, 2024•18 min•Ep. 183
In this week’s episode we'll take the wildest of guesses at next week’s survey results using all of the rich data and analysis available to us. Yes, it’s gonna to be a stab in the dark. We also talk with former ARN head of digital Kieran Simpson about who’s winning the war on socials right now, the numbers would suggest that Kyle and Jackie have a massive advantage over Fox and Nova, we’ll tell you why. And we’ll answer a couple of listener emails that provide lessons from Howard Stern’s career ...
Sep 27, 2024•51 min•Ep. 182
In this weeks’ episode we’ll discuss what is possible between now and the end of the ratings year with only 10 weeks of survey remaining. Are there any rabbits that can be pulled from any hats? Is there a masterstroke that could move the needle? We’ll throw a few ideas at the wall and see what sticks. Also in this episode we talk with Andrew Bucklow from news.com.au about his article that ARN didn’t want published - are Kyle and Jackie really friends with the stars? Or is there another story to ...
Sep 20, 2024•46 min•Ep. 182
After months of avoiding them, we’re finally going to answer your questions on the Melbourne radio wars. You’ve never heard word salads quite like the ones we serve up on this episode. Also this week we’ll have the latest on ARNs plans now that the SCA merger is officially off the table. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/ This series contains the use of AI generated voices. Sound...
Sep 13, 2024•1 hr•Ep. 181
It’s been a very, very bad, no good week for ARN and Kyle and Jackie O, so in this week's episode we provide a 10 point plan for them to ignore as they evolve from Sydney world beaters to national breakfast show. Also in this episode we discuss the fall-out of national networking on Nova and Kiis and how this leaves Fox with a genuine advantage in the Melbourne radio wars. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createcons...
Sep 06, 2024•49 min•Ep. 180
In this weeks’ episode we reflect on the amazing #1 FM result for Nova’s Jase and Lauren - will this be the first of many? Or can Kyle and Jackie make further in-roads into Melbourne market. Plus we’re joined by radio futurologist James Cridland who was our first guest on the podcast back in April, we talk to him about the assumptions and assessments made of Kyle and Jackie 4 months ago that we need to revisit in the light of the survey 5 result. Game Changers is sponsored by MusicMaster Schedul...
Aug 30, 2024•50 min•Ep. 179
Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/ This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio. Email us at melbourneradiowars@gmail.com See omnystudio.com/listener for privacy information....
Aug 27, 2024•25 min•Ep. 178
On the eve of the next round of GFK survey results, Wade has a theory that Kyle and Jackie might be in the process of cleaning up their act. Expect some pushback from Irene and Craig on that notion. We talk with one of our favourites Tim Burrowes from Unmade Media about ARN’s end of year results. and we’ll stick our collective necks out and take a swing at predictions for Tuesday’s ratings results. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more...
Aug 23, 2024•54 min•Ep. 177
Very few people in Australian radio have had such a profound impact on his colleagues as Andrew “Bag” Sidwell. Everyone who knew him not only loved him, but were inspired by his passion for learning and life. In today’s episode we’re going to be as fearless, thoughtful and creative as we can be to honour our beautiful friend. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/ This series contain...
Aug 16, 2024•52 min•Ep. 176
In this episode we review one of Kyle and Jackie O’s biggest moments from the Melbourne Radio Wars so far, this week’s interview with only fans creator Bonnie Blue. With the Olympics finishing up, Irene will reflect on those podium worthy moments from this battle, and another 2day breakfast show bites the dust, who will replace Hughesy, Ed and Erin? We have no clue, but that won’t stop us from taking a wild guess. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made eas...
Aug 09, 2024•44 min•Ep. 175
Ding, ding. In the red corner, he’s the Nova flop with a mouth that can’t stop flapping - Wade Kingsley. And in the blue corner, the King of all radio who never pulls his punches - Kyle Sandilands. In this episode we step back in to the ring and discuss Wade’s accidental appearance on the Kyle and Jackie O show, plus we talk about the value of listener research - whether you like your feedback to be thick and chewy or thin and crispy, there’s plenty of reasons why those free pizza sessions with ...
Aug 02, 2024•51 min•Ep. 174
In this episode Wade doesn’t pull any punches after hearing a less than stellar half hour of the Kyle and Jackie show. And we talk about the value of a good story arc after the Fox won the week their brilliantly executed Underdogs tactic. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/ This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY Follow us on Ins...
Jul 26, 2024•39 min•Ep. 173
In this episode Irene shares with us her notes on a side by side by side monitor of all 3 shows, whilst Wade checks out the new tactics on the air for survey 5 along with some thoughts on who is winning the PR battle and why. Plus we pull apart one of our best listener emails yet with a perspective on Kyle and Jackie O that you might find surprising. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicma...
Jul 19, 2024•44 min•Ep. 172
In this episode we'll go deep and wide with all the fall-out from GFK survey 4. We’ll discuss a Tik Tok viral video that goes to the heart of Kyle and Jackie’s challenges in Melbourne, we’ll unpack all the survey 4 headlines and PR hair-splitting with another round of Real or Spin and Andrew Bucky Bucklow from news.com.au will join us to talk about the radio chick who’s getting all the clicks. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at h...
Jul 12, 2024•46 min•Ep. 171
Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/ This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio.Email us at melbourneradiowars@gmail.com Support the show: https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX Email us at melbourne...
Jul 09, 2024•19 min•Ep. 170
This week on the podcast with the mid year survey break about to wrap up we finally have some time to get to all of your questions and feedback. Questions like “I can’t work out if you guys like or hate Kyle and Jackie O” and “who was Christian referring to when he was talking about moronic radio contests?” Our evasive and completely unreliable answers will shock you! Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultre...
Jul 05, 2024•45 min•Ep. 169
The guns have gone silent in the Melbourne radio wars and whilst the hosts are on holidays we’ve taken the time to reflect on the learnings from the battle so far. Also Tim Burrowes returns for his 3rd appearance on the podcast to unpack the carnage of 2024, without question Australian media’s toughest trading year with declining revenue and the pace of structural changes increasing by the day. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at ...
Jun 28, 2024•52 min•Ep. 168
This week on the podcast we talk with Canadian radio veteran Buzz Bishop about what he’s hearing and liking on Melbourne radio. Buzz has been a fan of Australian radio for many years and has some unique insights delivered apologetically like only a good Canadian can. Also this week we focus on the 3 female superstars who are spearheading their stations’ focus on Melbourne’s 25-44 females. And was Nova’s Hide & Seek worth the $84,000 investment? Wade and Irene heard it differently. Game Chang...
Jun 21, 2024•45 min•Ep. 167
In this episode of the podcast we talk with Nova’s first national head of programming Dean Buchanan about the battle in Melbourne and it’s fair to say that Dean has some very definite views on who’s winning and why. Also this week we sail into Stormy waters and discuss the value of a porn star on the Fox, and we’ll crank up the age old question of whether cash contesting can really make a difference in the ratings. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made ea...
Jun 14, 2024•49 min•Ep. 166
In this week’s episode we take a good hard look at the ramifications of survey 3. Is it too early to be concerned for Kyle and Jackie’s prospects in Melbourne or do they have some serious work to do to win over their second home? Wade and Irene are well and truly divided on this one, stand by for some fireworks. We’ll also have another round of real or spin as we analyse the messages from the Nova, Fox and KIIS PR teams and we’ll answer your email questions. Game Changers is sponsored by MusicMa...
Jun 07, 2024•32 min•Ep. 165
The Survey 3 results are in, and so are we. In this bonus episode, we delve into the numbers from phase 1 of the Melbourne radio battle, featuring the first Melbourne survey to include the Kyle & Jackie O Show. We analyse the highs, the lows, and speculate on what might happen next. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/ This series contains the use of AI generated voices. Sound ...
Jun 04, 2024•16 min•Ep. 164
In this episode we review the first 30 days of battle in the Melbourne Radio Wars. Fox, Nova and Kiis have all fired their opening salvos, it’s time to review what’s working and who’s winning in the lead up to survey 3 results. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/ This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY Follow us on Insta @game_ch...
May 30, 2024•50 min•Ep. 163
Did Kyle and Jackie just have a bad day this week, or are the wheels getting wobbly on the Kiis bus? Jase and Lauren go national on Nova and Fifi, Fev and Nick are off to the pub. Plus we talk with one of Australia’s best audio creators, Meshel Laurie - she’s starred on radio and has been dominating the podcast world for years, and believes there’ll be a clear winner in the Melbourne Radio Wars. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at...
May 24, 2024•53 min•Ep. 162
Matt Cundill has been a champion of great audio creators in Canada for years now. Craig joined him on his excellent “the Sound off podcast” to talk about the Melbourne Radio Wars, talent coaching and some reflecting on career highlights. Support the show: https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information....
May 22, 2024•47 min•Ep. 161
Is the Fox just an imitating KIIS, or are they doing exactly what a leader should do, which is to defend their leadership position at all costs? We’ll unpack the question of innovator versus imitator with Wade Kingsley, along with Irene’s comprehensive review of how the shows are sounding. Plus we talk with Tim Burrowes from UnMade about the sale that wasn’t. Now that the ARN break-up of SCA is off the table, what does this mean for the industry and what might happen next. Game Changers is spons...
May 17, 2024•41 min•Ep. 160
Do we really need to say anymore? Yes, it’s that guy. And he’s got lots to say. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/ This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio. Email us at melbourneradiowars@gmail.com Support the show: https://www.amazon.com.au/Game-Cha...
May 08, 2024•46 min•Ep. 159
In this episode we’ll talk with Tim Ross, one half of the iconic Merrick and Rosso show who faced off against Kyle and Jackie in the mid 2000’s. And we’ll do the first of our international guest air checking session with Ross Flahive, the content director at ZM in New Zealand. Ross programmed the Jase and PJ national drive show and has some strong views on how this battle may play out. And we’ll bring back fan favourite Wade Kingsley for a review of week 1 and another round of real of spin. Game...
May 03, 2024•50 min•Ep. 158
It’s day 1 of the Kyle and Jackie O show in Melbourne and our ears are burning! In this episode we have a full review of KIIS, Fox and Nova breakfast shows. Did Kyle and Jackie change anyone’s mind this morning - fuck no! Was it compelling, hell yes! Joining us for a full debrief is the Wade Kingsley founder of the Ideas business. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/ This series co...
Apr 29, 2024•31 min•Ep. 157
2 more sleeps! Yep, the big guy with the white beard is officially in town from next week! Kyle and Jackie O are on the air from Monday and this is our last chance to opine on all the big questions before the battle begins. In this episode we’ll talk with Kyle and Jackie’s first Ep, Paul Dowsley about his exclusive Channel 7 interviews with all three shows. And we catch-up with one of Australia’s leading creative media minds, Wade Kingsley on why he thinks Kyle and Jackie are the best thing happ...
Apr 26, 2024•40 min•Ep. 156
