GC23: Using the Gamification User Types in the Real World | with Andrzej Marczewski
Jan 07, 2014•39 min
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Episode description
The tech research firm Gartner made headlines in late 2012 when it predicted that 80% of current gamified applications would fail to meet business objectives — due to poor design, ineffective communication, or ill-defined business objectives. If poor design is a primary culprit of failed gamification, how can you improve your chances of success? Andrzej […]
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