Remember the Jevons Paradox!
We like to think that increases in efficiency lead to greater sustainability – to lower resource use. But from cars to computers to bitcoin, it seems the reverse is true – efficiency stimulates demand. It’s an oft forgotten rule of economics called the Jevons Paradox, and it might explain why the demand for almost everything keeps going up even while we simultaneously fret about over-consumption. Also, would you accept a parcel from a stranger, take it on the bus or train with you, and then deli...
Apr 24, 2025•29 min