Future Proof

Kantar & Saïd Business School, Oxford University•www.kantar.com

Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/

Hosted on Acast. See acast.com/privacy for more information.

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Episodes

4. Where are all the women in advertising?

Only 1% of adverts show women being funny – a statistic Lynne Parker, founder and CEO of Funny Women and the HERlarious initiative , finds incredibly shocking. She talks to Andrew and Jane about why there should be more women creating ads as well as starring in them, and how humour can be used to create more impactful campaigns. Hosted by Andrew Stephen, L'Oreal Professor of Marketing at Saïd Business School (Oxford University) and Jane Ostler, Global Head of Media, Insights Division at Kantar. ...

Aug 20, 2018•21 min•Season 1Ep. 4

3. Can brands use technology to become more ‘human’?

With voice assistants, chatbots, robots and new advances in sensory marketing, technology is beginning to feel like a friend. Dr Rhonda Hadi, Saïd Business School, discusses her research into consumer reactions to these artificial companions, and shares some advice for brands looking to appeal to our human nature. Hosted by Andrew Stephen, L'Oreal Professor of Marketing at Saïd Business School, and Julie Kollman, Chief Research Officer at Kantar. Hosted on Acast. See acast.com/privacy for more i...

Jul 30, 2018•27 min•Season 1Ep. 3

2. What does ‘trusting a brand’ actually mean?

Brand trust has been conflated with data privacy issues, but surely it means more than that? Charlie Hiscocks, agency veteran and former head of communications at SAB Miller, discusses his views and experiences on how brands can build and maintain trust, and how this is linked to the brand promise. Have the rules changed? Hosted by Andrew Stephen, L'Oreal Professor of Marketing at Saïd Business School, and Julie Kollman, Chief Research Officer at Kantar. Hosted on Acast. See acast.com/privacy fo...

Jul 20, 2018•25 min•Season 1Ep. 2

1. Are social influencers worth the investment?

We speak to Lucy Moon, a blogger and vlogger who works with brands regularly to promote their products and their message. She brings an insider’s perspective on the value of influencer marketing, and the best way to work with content creators. Does it work? How is it measured? And how can brands prepare much better briefs? Hosted by Andrew Stephen, L'Oreal Professor of Marketing at Saïd Business School, and Julie Kollman, Chief Research Officer at Kantar. Hosted on Acast. See acast.com/privacy f...

Jul 20, 2018•23 min•Season 1Ep. 1

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