Role of UX in a site’s marketing effectiveness

In this episode, I talked with Farhad Khan, an Ottawa-based expert on UX. He started out working as a software engineer for high tech companies and then formed a Web development agency called Grype Solutions in 2009. Listen for his description of how design impacts a site’s marketing effectiveness, what jobs your website has, using your analytics tool to see how visitors flow through your site, making each page on your site interesting, and where sites are going when it comes to personalization.

For complete Show Notes, go to:
http://leadgeneering.com/episode-16-role-of-ux-in-a-sites-marketing-effectiveness/