How Conversions Make the Whole Funnel Work

In this episode, we look at both sides of a website interaction. We discuss how visitors progress through a website and how marketers make conversion offers for the visitors to complete. Marketers make a critical choice when deciding the conversion actions they use, so we go through the most common actions used on leading-edge websites. Listen in for answers to these topics:

• Why do we have conversions?
• How to optimize your conversions
• How to choose what call-to-action to put on your webpage
• How to effectively use chatbots, contact form, call buttons, questionnaires, etc

For all the links and the reboot mentioned in this episode, go to: http://leadgeneering.com/episode-11-how-conversions-make-the-whole-funnel-work