Episode 6: Top Paid Search Updates of the Year

Panelists: Doug McCaffrey, Olga Gladycheva, Pierre Levasseur, being moderated by Glenn Schmelzle

Updates made by Paid Search platforms that we cover:

• Custom Intent Audiences
• AI Attribution models
• Review & Promotion extensions
• Ad variations
• Modeling conversions via GCLID
• IF function in Ads
• Account Health score
• AdWords Experience UI
• Cross-device remarketing
• Nearly Exact Exact Match
• Youtube ad restrictions
• GSP stops reading emails
• AdWords + Google Optimize

For all the links and the reboot mentioned in this episode, go to:  http://leadgeneering.com/top-paid-search-updates-year