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Fullerton Unfiltered

A podcast show dedicated to those who are determined to take their business and their life to the next level!
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Episodes

808. New Gear, New Goals: Kujo Yardwear’s Latest Drops & Direction

In this episode, we catch up with the team at Kujo Yardwear to talk all things new for the season—fresh gear, exciting updates, and the brand’s vision for where things are headed. Whether you're a fan of their shoes or just love a good behind-the-scenes business chat, this one’s for you! LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LMN Mastermind Sessions (Use code Brian). LMN Landscape Software (Interested in checking out LMN and giving it a free Trial? Use...

May 02, 202532 min

807. Spring Rush Mode: Hustle, Hustle, Hustle!

The spring rush is officially on! In this episode, Brian shares what it’s like hitting the ground running after a long winter, gearing up crews, tackling a flood of calls, and keeping your head straight during the busiest time of the year. Let’s ride the wave and crush the season! LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LMN Mastermind Sessions (Use code Brian). LMN Landscape Software (Interested in checking out LMN and giving it a free Trial? Use our li...

Apr 30, 202544 min

806. Etch Outdoor's Big Move: Growth, Grit, and Going Bigger!

Today we’re joined by Sam Rankin of Etch Outdoor to talk about their incredible growth journey and the launch of their brand new facility. Sam shares the behind-the-scenes hustle, big lessons learned, and what’s next for Etch as they level up in a major way! Connect with Sam: https://www.instagram.com/etchoutdoor/ LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LMN Mastermind Sessions (Use code Brian). LMN Landscape Software (Interested in checking out LMN and ...

Apr 28, 202552 min

805. Raising the Bar on Leadership w/ Sam Gembel

Today we’re bringing you an exclusive excerpt from last week's LINK Membership call with none other than Sam Gembel, owner of Atlas Outdoors. Sam’s built a powerhouse team and thriving company, and in this conversation we dive into what it really takes to be a strong, intentional leader in your business. Whether you’ve got one crew or ten, this is a must-listen for anyone looking to grow their team the right way! Connect with Sam: https://www.instagram.com/atlasoutdoor_official/ LINK Membership ...

Apr 25, 202535 min

804. 3 Smart Strategies to Hire, Keep, and Motivate Great People!

Tired of saying, “I just can’t find good workers anymore”? In this episode, I share 3 proven strategies to hire better, keep your best people, and build a team culture that actually works. Whether you're in landscaping or any small business, this is your playbook for leadership and retention in 2025. LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LMN Mastermind Sessions (Use code Brian). LMN Landscape Software (Interested in checking out LMN and giving it a fr...

Apr 23, 202522 min

803. Spring Kick Off: 7-Figure West Michigan Grounds Services Is Taking Over!

We’re kicking off spring with a shop tour of West Michigan Grounds Services—a landscaping company making serious waves with 7-figure growth! Hear how these guys are scaling fast, building systems, and dominating their market. Sponsored by LMN, Kujo Yardwear, and Ballard Products. LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LMN Mastermind Sessions (Use code Brian). LMN Landscape Software (Interested in checking out LMN and giving it a free Trial? Use our lin...

Apr 21, 202540 min

802. Friday Fun Recap With Brian & Liz from Leanscaper Miami

Join Brian & Liz for a lighthearted Friday recap from the Leanscaper event in Miami! We’re breaking down highlights, behind-the-scenes moments, and sharing some laughs from an unforgettable week of networking, growth, and sunshine. Tune in for the fun! LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LMN Mastermind Sessions (Use code Brian). LMN Landscape Software (Interested in checking out LMN and giving it a free Trial? Use our link or the code "Brian" to...

Apr 18, 202559 min

801. Run What You’ve Got: You Don’t Need Fancy to Win

You don’t need the flashiest setup or brand-new gear to run a successful lawn care business. In this episode, Brian breaks down how “good enough” can still get the job done—and get you paid. Let’s kill the myth of perfection, ditch the rig envy , and focus on what really moves the needle: showing up and doing the work. LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LMN Mastermind Sessions (Use code Brian). LMN Landscape Software (Interested in checking out LMN...

Apr 16, 202533 min

800. Same Mission, New Look: The Story Behind Our Brand Refresh

In this episode, Brian shares the behind-the-scenes journey of rebranding Brian’s Lawn Maintenance. From outgrowing the old look to aligning with bigger opportunities, hear why now was the time for a fresh identity — and how it sets the stage for the next chapter of growth. Same mission, same values… just a sharper, stronger brand. LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LMN Mastermind Sessions (Use code Brian). LMN Landscape Software (Interested in che...

Apr 14, 202555 min

799. Scaling Chaos: When Little Problems Turn into Big Ones

In this episode of Fullerton Unfiltered , we're digging into how small mistakes and overlooked details can snowball into major setbacks when scaling your lawn care or landscaping business. Whether it’s sloppy systems, poor hiring, or pricing missteps—these tiny cracks can break your business if you're not careful. Learn how to spot the warning signs early and build a solid foundation for smart, sustainable growth in the green industry. LINK Membership Get Brian's Free Newsletter https://www.lawn...

Apr 11, 202544 min

798. Maximize Profits in 2025: 6 Proven Ways to Build Route Density in Your Lawn Care Business

In this episode, I’m sharing 6 powerful ways to boost your lawn care profits by tightening your routes and building better route density in 2025. Less drive time, more mow time — let’s turn your schedule into a money-making machine. LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LMN Mastermind Sessions (Use code Brian). LMN Landscape Software (Interested in checking out LMN and giving it a free Trial? Use our link or the code "Brian" to get the best savings an...

Apr 09, 202518 min

797. Our Brand New Bobcat L28 Loader Just Arrived!

We just took delivery of our brand new Bobcat L28 Loader — and in this episode, we're breaking down our first impressions, why we chose this machine, and how we plan to use it in our landscaping business. It's new equipment day, and we couldn’t be more excited! LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LMN Mastermind Sessions (Use code Brian). LMN Landscape Software (Interested in checking out LMN and giving it a free Trial? Use our link or the code "Bria...

Apr 07, 202539 min

796. Growth Without Losing Our Roots w/ Brian & Liz Fullerton

In this special episode, Brian and Liz pull back the curtain on the rebrand of their lawn care company and share the heart behind the fresh new look. It's a tell-all conversation about how the business has evolved, what’s fueling their next chapter, and why—no matter how much changes—the values, vision, and passion that built it all are here to stay. If you’ve followed the journey from day one or are just joining the ride, this one’s for you. LINK Membership Get Brian's Free Newsletter https://w...

Apr 04, 20251 hr 1 min

795. Spring Fever: Chaos, Crashes & Fresh Equipment

The spring rush is here—and it’s wild. In this episode, we dive into the highs and lows of our busiest week, from unexpected client cancellations to the arrival of some game-changing new gear. You're not alone if you're feeling the season's chaos or itching to get back out there. Let’s talk strategy, stress, and the sweet smell of fresh-cut grass on today's show. LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LMN Mastermind Sessions (Use code Brian). LMN Lands...

Apr 02, 202529 min

794. 10 Pro Secrets To Make Your Lawn Business Look More Professional In 2025 & Beyond!

Ready to stop looking like a “Chuck in a Truck” and start showing up like a legit lawn and landscaping pro? In this podcast, featuring the audio from a recent video on the Brian’s Lawn Maintenance YouTube channel, Brian sharess 10 easy (but game-changing) ways to instantly boost your company’s professional image. We’re talking everything from ditching that sketchy @gmail email to tightening up your voicemail, truck branding, and even your website. These quick wins will help you stand out from th...

Mar 31, 202526 min

793. Invest to Grow: Why Postcard Marketing Is Your 2025 Power Move

In this powerful episode, Brian sits down with Samantha Heald, VP of Corporate Sales at PostcardMania, to unpack why "investing in direct mail marketing"—especially postcards—could be your smartest growth strategy in 2025. As the economy continues to shift, lawn care and landscaping companies that double down on smart, targeted marketing are the ones pulling ahead. This episode explores how postcard campaigns aren't just an expense—they’re a "scalable investment" that builds brand awareness, fil...

Mar 28, 202540 min

792. All In This Spring: Big Investments, Bigger Anxiety, and Betting on the Future

This spring, we're going all in . In today’s episode, I open up about the major investments we’re making in our business—new equipment, team expansion, marketing pushes—and the very real anxiety that comes with it. We talk through the fears, the risks, and the weight of hoping these big moves actually pay off. If you're betting on growth this season and feeling that pressure in your gut, you're not alone. This one’s for every entrepreneur who’s taking the leap and trusting the process! LINK Memb...

Mar 26, 202527 min

791. Renewal Strategies That Work: How We’re Locking in Commercial & Residential Clients for 2025!

In this episode, we're breaking down exactly what we're doing to renew both commercial and residential clients for the 2025 season. From follow-up strategies and timing to the scripts and tools we use, you’ll get a behind-the-scenes look at how we lock in repeat business and keep our schedule full. Whether you're a solo operator or running a full crew, these tips will help you secure your client base before the season even begins. LINK Membership Get Brian's Free Newsletter https://www.lawntrepr...

Mar 24, 202518 min

790. Scaling Smart: Mark Bradley on Growth Through Acquisitions

Today, we’re sharing an exclusive clip from Wednesday night’s LINK Membership call with Mark Bradley, where he breaks down the power of acquisitions to grow your business. Buying accounts, merging with other companies, and strategically expanding can be a game-changer—but it’s got to be done right. Mark shares key insights on what to look for, how to make smart moves, and when acquisitions make sense for your business. If growth is on your radar, you won’t want to miss this one. Enjoy! LINK Memb...

Mar 21, 202534 min

789. The Route Density Playbook: Boost Profits & Efficiency w/ Brian Fullerton

Today, we're diving into the powerful concept of route density and how it became the biggest factor in our lawn care company's profitability and success. Over the years, we've had to refine, trim, and strategically build our routes to create a thriving business. It wasn’t always perfect, but after a decade of fine-tuning, we've optimized our route density to maximize efficiency and profits. Now, we’re sharing what we’ve learned so you can do the same. Enjoy! LINK Membership Get Brian's Free News...

Mar 19, 202544 min

788. The Leanscaper Way: Eliminating Waste & Unlocking More Profit in Your Business

In this episode, we dive into The Leanscaper Way —a strategic approach to increasing efficiency by eliminating waste in your landscaping business. Learn how to identify profit-draining inefficiencies, streamline operations, and maximize productivity without adding extra stress. Whether you're a solo operator or managing a crew, these practical tips will help you unlock more profit while working smarter, not harder. Tune in and start optimizing your business today! LINK Membership Get Brian's Fre...

Mar 17, 202542 min

787. Winning Commercial Bids: Start Simple, Upsell Smart!

In this episode, we’re breaking down a winning strategy for bidding on commercial jobs and getting your foot in the door—even if you’re not the lowest bid! Learn how to start with a 'core essentials' package, then upsell additional services to maximize profits. If you’re ready to grow your commercial accounts, this episode is packed with must-know tips! LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LMN Mastermind Sessions (Use code Brian). LMN Landscape Softw...

Mar 14, 202524 min

786. Spring Into Action: Your 2025 Lawn Care Season Kickoff & Essential Spring Checklist!

In this episode, we’re diving into everything you need to kick off the 2025 lawn care season strong! From essential spring maintenance tasks to business prep and client outreach, we’ve got your ultimate spring checklist to ensure a smooth and profitable start. Whether you're a seasoned pro or just getting started, this episode will help you stay ahead of the game and maximize your success this season. Grab your ISO Tunes here: https://bit.ly/3wzhaI4 LINK Membership Get Brian's Free Newsletter ht...

Mar 12, 202540 min

785. The Best Lawn Care Setup for Pros & Beginners

Today, we're breaking down the top three lawn care setups for your mowers. Whether you're tackling small gated yards, expansive open properties, or anything in between, we've got you covered. Tune in as we break it all down and help you find the perfect setup for your needs! Grab your ISO Tunes here: https://bit.ly/3wzhaI4 LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LMN Mastermind Sessions (Use code Brian). LMN Landscape Software (Interested in checking out...

Mar 10, 202525 min

784. Earn BIG with Commercial Landscaping – How to Lock in New Clients NOW!

Want to land more commercial landscaping contracts and grow your business fast? In this video, I break down the best strategies to secure high-paying commercial clients, stand out from the competition, and scale your operations. Whether you're just starting or looking to expand, these proven tactics will help you win more contracts and boost your revenue. Don't miss out—watch now and start earning BIG! LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LMN Masterm...

Mar 07, 202520 min

783. Game-Changing Lessons from Nashville: LeanScaper & Revenue Growth Mastery Takeaways

In this episode, we break down the biggest takeaways from the LeanScaper and Revenue Growth Mastery workshops in Nashville. From scaling smarter to unlocking new revenue streams, we’re sharing the game-changing strategies that can take your landscaping business to the next level. Tune in for key insights, real-world applications, and the mindset shifts you need to win big! Grab your ISO Tunes here: https://bit.ly/3wzhaI4 LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracade...

Mar 05, 202533 min

782. A Must Listen! Mastering Lawn Mower Blade Sharpening w/ Magna-Matic!

Today, we’re joined by Gerd F. Bauer II, owner of Magna-Matic, to dive deep into the art and science of lawn mower blade sharpening! If you want sharper blades, longer-lasting edges, and better-cut quality, this episode is for you. Gerd shares game-changing tips, industry secrets, and must-know techniques to keep your mower running at peak performance. https://www.magna-matic-direct.com/ LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LMN Mastermind Sessions (U...

Mar 03, 20251 hr 22 min

781. Trailer Secrets: Open vs. Enclosed & How to Set Up Like a Pro

Today, we're we’re focusing on a big decision many lawn care professionals face— open vs. enclosed trailers . We’ll break down the pros and cons of each setup, key factors to consider when making your next purchase, and the lessons we’ve learned from our own experiences over the years. Whether you're upgrading your current rig or just getting started, this episode will help you make an informed decision. So sit back, take notes, and enjoy the conversation! LINK Membership Get Brian's Free Newsle...

Feb 28, 20251 hr 8 min

780. Every Day I Prospect, Nurture, Close: Key Takeaways from Grow Group Conference 2025

In this episode, we dive into the daily grind of prospecting, nurturing, and closing deals with powerful insights gathered from the Grow Group Conference 2025. Discover actionable wisdom from industry leaders, proven strategies to boost your sales pipeline, and the mindset shifts needed to close more deals every day. Tune in and learn how to master the art of consistent growth! LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LMN Mastermind Sessions (Use code Br...

Feb 26, 202527 min

779. Reinvesting in Excellence: Upgrading Equipment, Talent & Software for 2025

Join us on this episode of Fullerton Unfiltered as we dive into our strategic roadmap for 2025. Discover how targeted investments in advanced equipment, exceptional executive talent, and cutting-edge software are set to drive operational excellence and fuel our business growth. LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LMN Mastermind Sessions (Use code Brian). LMN Landscape Software (Interested in checking out LMN and giving it a free Trial? Use our link ...

Feb 24, 202539 min
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