On today’s episode of Fullerton Unfiltered, we’re bringing you a powerful snippet from last night’s exclusive LINK Membership livestream with special guest Kory Lamphear of Lamphear Lawn Service out in Medina, Ohio. Kory shared incredible insights on hiring and retaining great employees, making smart equipment acquisitions, and achieving steady, sustainable growth in the lawn care industry. Whether you're just starting out or looking to scale, this conversation is packed with wisdom you won’t wa...
Feb 21, 2025•30 min
When the storm hits, will your snow operation hold up—or fall apart? In this episode, we break down the five biggest failure points in commercial snow removal: equipment breakdowns, staffing shortages, inefficient routes, material shortages, and poor client communication. Learn how to stress test your operation before the first snowfall, so you can avoid costly downtime, keep customers happy, and dominate the winter season. Don’t wait for a blizzard to expose your weak spots—get ahead of the gam...
Feb 19, 2025•56 min
In this episode, we dive into the power of website audits and how they can transform your online presence. At Branded Bull, Adam & Lauren help businesses optimize their sites for maximum visibility, user experience, and conversions. Learn the key elements of a high-performing website, common mistakes that hurt your rankings, and the best practices to ensure your site dominates in your industry. Whether you're struggling with SEO, slow load times, or poor engagement, this episode will give yo...
Feb 17, 2025•1 hr 38 min
In this episode we dive into the key elements of running a successful commercial snow removal operation—focusing on customer service, managing client expectations, and scaling your business. Learn how to build strong relationships, communicate effectively, and position your company for long-term growth in the competitive snow removal industry. Whether you're just starting out or looking to refine your operations, this episode is packed with insights to help you thrive. LINK Membership Get Brian'...
Feb 14, 2025•1 hr 28 min
Join us as we chat with Kris Kiser of OPEI about Equip Expo, the biggest trade show in the industry! Discover why this event is a game-changer for lawn care and landscaping pros, what to expect, and how attending can take your business to the next level. Don’t miss this inside look at the must-attend event of the year! LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LMN Mastermind Sessions (Use code Brian). LMN Landscape Software (Interested in checking out LMN...
Feb 12, 2025•32 min
In this episode, we sit down with Ryan Markewich of Creative Roots Landscaping to talk about the power of building a winning team. Learn how to attract, develop, and lead the right people—and take them with you to the top. Whether you're growing a landscaping business or any company, these insights will help you create a culture of success. LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LMN Mastermind Sessions (Use code Brian). LMN Landscape Software (Interest...
Feb 10, 2025•46 min
Today, we're pulling back the curtain on our LMN account to demystify what "Knowing Your Numbers" truly means. No more guesswork—just real, actionable insights that can transform your business. We’ll walk you through: How to effectively use LMN’s powerful budget tool The critical role of your man-hour rate (or revenue per hour) How to recover overhead and drive predictable, profitable growth We love the LMN platform because it’s more than just a CRM—it’s a profit-building machine. While most CRM...
Feb 07, 2025•28 min
In this episode, I share key insights from my talk at the LMN Mastermind event in Toronto, diving into powerful branding and SEO strategies that will elevate your business and web presence. Learn how to position your company for success, attract the right audience, and dominate your industry online. Tune in for actionable tips to take your brand to the next level! LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LMN Mastermind Sessions (Use code Brian). LMN Land...
Feb 05, 2025•24 min
In this episode, we dive into the power of investing in marketing this spring with a holistic approach. From digital ads to grassroots efforts, we’ll explore how to create a well-rounded strategy that maximizes your reach, builds brand awareness, and drives real results for your business. Don't miss these key insights to grow your customer base and make this season your most profitable yet! LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LMN Mastermind Sessions...
Feb 03, 2025•39 min
In this episode, we sit down with Marty Grunder , founder of Grunder Landscaping Co. , to discuss how he scaled his business from $5M to $15M and the key strategies behind that rapid growth. Marty shares lessons learned, leadership insights, and the impact of The Grow Group , his coaching and consulting firm that helps other landscaping professionals achieve success. Whether you're looking to grow your landscaping business or gain valuable entrepreneurial wisdom, this episode is packed with acti...
Jan 31, 2025•37 min
In this episode, we dive into the keys to building a thriving company culture and establishing clear, high standards that drive success. Learn actionable strategies to inspire your team, foster collaboration, and create an organization where everyone thrives. Whether you're leading a small business or a growing company, this episode is packed with tips to elevate your workplace culture and standards. Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LMN Mastermind Sessions (Use ...
Jan 29, 2025•37 min
In this episode, we explore innovative, non-mainstream strategies to secure commercial lawn care contracts and boost sales. From creative networking to unique value propositions, learn how to stand out, build strong client relationships, and grow your business in unexpected ways. LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LMN Mastermind Sessions (Use code Brian). LMN Landscape Software (Interested in checking out LMN and giving it a free Trial? Use our lin...
Jan 27, 2025•47 min
In this episode, we break down the steps to take your lawn care business from $50K to $200K in revenue. Discover proven strategies for scaling, including pricing adjustments, upselling services, streamlining operations, and building a loyal client base. LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LMN Mastermind Sessions (Use code Brian). LMN Landscape Software (Interested in checking out LMN and giving it a free Trial? Use our link or the code "Brian" to ge...
Jan 24, 2025•46 min
In this episode, we dive into strategies for securing lucrative commercial contracts for your lawn care and snow removal business. Learn how to identify decision-makers, craft irresistible proposals, and eliminate bottlenecks in your closing process to win clients faster and more effectively. LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LMN Mastermind Sessions (Use code Brian). LMN Landscape Software (Interested in checking out LMN and giving it a free Trial...
Jan 22, 2025•39 min
In this episode, we dive into the art of scaling your lawn care business the smart way—by focusing on your budget. Learn how to create a budget-driven growth plan, track the right numbers, and make informed financial decisions that drive sustainable success. Whether you’re just starting out or looking to expand, this blueprint will help you grow with confidence and clarity. LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LMN Mastermind Sessions (Use code Brian)...
Jan 20, 2025•54 min
Welcome to The Fullerton Unfiltered Podcast ! Today’s episode is a special “Best of” feature that was so impactful, we had to share it again. Brian shares insights learned from Mark Bradley, founder of LMN. Prepare to learn four powerful ways to maximize productivity in both your personal and professional life, helping you stay focused and double down on growth for 2025. Note: This episode originally aired last year, so some dates and events mentioned may no longer apply—but the wisdom is timele...
Jan 17, 2025•38 min
Discover how lawn renovation can become your next big profit driver. In this episode, we dive into the tools, techniques, and strategies to turn this niche service into a thriving revenue stream for your lawn care business. LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LMN Mastermind Sessions (Use code Brian). LMN Landscape Software (Interested in checking out LMN and giving it a free Trial? Use our link or the code "Brian" to get the best savings and signup ...
Jan 15, 2025•48 min
In this episode, we dive into the risks of relying solely on word-of-mouth marketing to grow your business. While referrals are powerful, depending exclusively on them can limit your reach, slow growth, and make your business vulnerable during quiet seasons. We’ll explore why diversifying your marketing strategy is essential, how to create a balanced approach that includes digital marketing, networking, and community engagement, and the steps to future-proof your business. Don’t leave your succe...
Jan 13, 2025•16 min
In this episode, we dive into the journey of Fields Landscaping Co, a thriving landscaping business in Greensboro, North Carolina. We explore how they've scaled their operations, built a loyal customer base, and stood out in a competitive market. Whether you're a seasoned entrepreneur or just starting in the landscaping industry, you'll gain valuable insights on growth strategies, customer service excellence, and the challenges of scaling a service-based business. Tune in for practical tips, ins...
Jan 10, 2025•30 min
Today, we're joined by Adam Fullerton of Branded Bull, who shares their best tips and expert advice on how to grow your marketing, branding, and SEO. Adam and his partner Lauren have over 40 years of experience helping brands position themselves as market leaders and dominate on the web. Check out all the services Branded Bull offers at www.BrandedBull.com . Thanks again to Mark Bradley and the LMN team for letting us participate and serve the industry with these fantastic mastermind sessions! L...
Jan 08, 2025•31 min
While 2024 was a year of massive wins and accomplishments, it's also been the most challenging year of our entire life. There's been highs, lows, good times, and even bad times, but this year will still be one for the history books! Liz and I discuss many fun stories and wins along the way while also sharing a sneak peek at some of our goals for 2025. LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LMN Mastermind Sessions (Use code Brian). LMN Landscape Softwar...
Jan 06, 2025•48 min
Get ready for some laughs as we dive into a nostalgic Top 10 list, inspired by the legendary David Letterman! From quirky countdowns to hilarious commentary, this episode is a throwback you won’t want to miss. Purchase The Whole Ball of Wax ( Get $400 off with code SAVE400). Brian's Lawn Maintenance "MERCH" Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LMN Mastermind Sessions (Use code Brian). LMN Landscape Software (Interested in checking out LMN and giving it a free Trial?...
Dec 20, 2024•19 min
In this episode, we dive into the timeless lesson behind the saying "Rome wasn’t built in a day" and what it means for entrepreneurs building their businesses. Just like the Roman Empire, successful businesses are built step by step, brick by brick. We'll explore why patience, persistence, and consistency are essential in your journey, and how focusing on small, daily wins can lead to monumental success. If you’re feeling frustrated by slow progress, tune in to learn how to embrace the process a...
Dec 18, 2024•50 min
In this episode, we dive into strategies for maximizing your accounts receivable during the winter season. Learn how snow plowing and ice management services can become a steady revenue stream, tips for pricing, invoicing, and building lasting client relationships that carry your business through the colder months and beyond. Purchase The Whole Ball of Wax ( Get $400 off with code SAVE400). Brian's Lawn Maintenance "MERCH" Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LMN Ma...
Dec 16, 2024•48 min
"Snow Hustle" dives into the gritty, fast-paced world of snow plowing and salting. It’s not just a job—it’s a demanding lifestyle. From sleepless nights to big paydays, we explore what it takes to succeed in this high-risk, high-reward industry and why it’s not for everyone. If you're ready to embrace the grind and cash in on winter's challenges, this is the show for you! Purchase The Whole Ball of Wax ( Get $400 off with code SAVE400). Brian's Lawn Maintenance "MERCH" Get Brian's Free Newslette...
Dec 13, 2024•33 min
In this episode, we dive into the 2025 growth strategy for Brian's Lawn Maintenance, outlining our ambitious goals for expansion and how we plan to enhance our operations. From streamlining processes and upgrading equipment to improving customer experience and team efficiency, we’ll break down the areas we’re targeting for improvement. Join us as we discuss what’s on the horizon and how we’re setting the stage for another successful year in the lawn care industry! Purchase The Whole Ball of Wax ...
Dec 11, 2024•51 min
Today we're hearing a short excerpt from Joseph Policastro of Cycle CPA and the mastermind session in Boston, Massachusetts. Listen as Joseph talks about the importance of good bookkeeping and having a strong financial foundation to work with as you grow your company to the larger revenue levels. www.CycleCPA.com mention code: Brian to save $200. Purchase The Whole Ball of Wax ( Get $400 off with code SAVE400). Brian's Lawn Maintenance "MERCH" Get Brian's Free Newsletter https://www.lawntreprene...
Dec 09, 2024•27 min
In this episode, we dive into our hands-on experience with the Boss VBX+ salters, sharing how they’ve transformed our snow removal operations. Discover why these spreaders are a game-changer for winter work from reliability to performance. Watch Brian's Video on the Boss VBX Purchase The Whole Ball of Wax ( Get $400 off with code SAVE400). Brian's Lawn Maintenance "MERCH" Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LMN Mastermind Sessions (Use code Brian). LMN Landscape So...
Dec 06, 2024•27 min
In this episode of "Falling Forward," we dive into the art of embracing failure and turning setbacks into powerful opportunities for growth. Hear inspiring stories of resilience, uncover the lessons hidden in mistakes, and learn how failing forward can be the key to achieving success. Get ready to rethink failure and celebrate the journey it takes to bounce back stronger. Purchase The Whole Ball of Wax ( Get $400 off with code SAVE400). Brian's Lawn Maintenance "MERCH" Get Brian's Free Newslette...
Dec 04, 2024•44 min
In this episode, we dive into the strategies for growing your snow removal business by taking on larger clients and upgrading to heavy-duty equipment like loaders, skid steers, and sectional plows. Our special guest is Jeremy Lindstrom from "The Snow Jobs Podcast." Learn how to evaluate when it’s time to invest, the benefits of scaling up, and tips for landing bigger contracts to boost your profitability this winter season. Snow Jobs Podcast Purchase The Whole Ball of Wax ( Get $400 off with cod...
Dec 02, 2024•39 min
