In this heartfelt Thanksgiving special, join me and my wife, Liz Fullerton, as we reflect on the season of gratitude, share personal stories, and discuss what we’re most thankful for this year. From family traditions to lessons learned, it’s an episode filled with warmth, love, and many reasons to celebrate. Purchase The Whole Ball of Wax ( Get $400 off with code SAVE400). Brian's Lawn Maintenance "MERCH" Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ (Use code: Save30 to sav...
Nov 29, 2024•54 min
Join us for "The LINK Effect," where we explore the power of private communities and meaningful connections. In this episode, we dive into the impact of LINK, a thriving private Facebook group, and welcome special guest Ken Deemer, a visionary leader and community builder, to share his insights on fostering collaboration and success. Don’t miss this inspiring conversation! Purchase The Whole Ball of Wax ( Get $400 off with code SAVE400). Brian's Lawn Maintenance "MERCH" Get Brian's Free Newslett...
Nov 27, 2024•35 min
In this special episode, we’re celebrating the one-year anniversary of LINK , our private Facebook group and membership dedicated to helping lawn care professionals grow and thrive. Tune in as we reflect on the incredible success stories, lessons learned, and the supportive community we’ve built together over the past year. Whether you’re a seasoned pro or just starting out in the lawn care business, this episode will inspire you to take the next step. Discover how LINK can help you connect with...
Nov 25, 2024•37 min
In this episode, special guest Mark Bradley shares his proven roadmap to scale a lawn care business from $0 to $50M in revenue. Recorded live from his seminar in Chicago, Mark dives deep into the systems, processes, and strategies every entrepreneur needs to build a thriving and scalable business. Don’t miss these invaluable insights! Purchase The Whole Ball of Wax ( Get $400 off with code SAVE400). Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ (Use code: Save30 to save 30% ...
Nov 22, 2024•39 min
In this episode, we dive into the strategies and secrets behind scaling a successful lawn care business and the takeaways from Chicago's Mastermind session. Listen in as our guests share their quick takeaways from the 2-day seminar and what they're excited to implement into their business. Purchase The Whole Ball of Wax ( Get $400 off with code SAVE400). Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LMN Mastermind Sessions (Use code Brian). LMN Landscape Software (Interested...
Nov 20, 2024•34 min
In this episode, we dive into the difference between creating a lawn care training company and running a traditional lawn care business that includes training. Explore the challenges, opportunities, and strategies for shifting from mowing lawns to mentoring future lawn care pros. Whether you're an operator or an aspiring educator, this episode will inspire you to rethink your business model! Purchase The Whole Ball of Wax ( Get $400 off with code SAVE400). Get Brian's Free Newsletter https://www...
Nov 18, 2024•30 min
In this episode, we dive into the power of online reviews and how just a few more could catapult us to the top spot on Google. Discover the strategies we’re using to build trust, boost visibility, and why those final reviews are key to reaching #1 in search rankings. Tune in to learn how close we are—and how you can achieve the same for your business! Purchase The Whole Ball of Wax ( Get $400 off with code SAVE400). Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LMN Mastermin...
Nov 15, 2024•26 min
In this episode, we dive into powerful strategies for closing snow removal deals and creating a sense of urgency that motivates customers to act. From persuasive language to limited-time offers, learn the insider tips that will help you secure contracts, keep your schedule full, and maximize your snow season revenue. Perfect for snow removal pros looking to boost conversions and grow their client base before the first snowfall hits! Purchase The Whole Ball of Wax ( Get $400 off with code SAVE400...
Nov 13, 2024•22 min
In this episode, we explore how lawn care can be more than just mowing grass—it's about finding purpose by helping others. Learn to build a business that not only thrives but makes a real impact in people’s lives, one lawn and one relationship at a time. Purchase The Whole Ball of Wax ( Get $400 off with code SAVE400). Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LMN Mastermind Sessions (Use code Brian). LMN Landscape Software (Interested in checking out LMN and giving it a...
Nov 11, 2024•34 min
Discover how LMN's mastermind classes can transform your business! In this episode, we explore how these sessions offer powerful networking opportunities, game-changing strategies, and insights into the LeanScaper platform to help you level up in the lawn care industry. Don't miss out on the chance to boost your business to new heights! https://golmn.com/workshops/ (Use Code Brian). Purchase The Whole Ball of Wax ( Get $400 off with code SAVE400). Get Brian's Free Newsletter https://www.lawntrep...
Nov 08, 2024•33 min
In this episode, we dive into the age-old debate of competing on price versus quality in the lawn care business. Should you position your services as the most affordable option, or set yourself apart by delivering premium results? We'll explore the pros and cons of each approach, discuss how to decide what’s best for your business, and share tips on how to attract clients who value what you offer. Purchase The Whole Ball of Wax Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ L...
Nov 06, 2024•36 min
Today we're joined by Blake Albertson and Jeremiah Jennings, sharing about their take away from LAL 2024! The speaker lineup was incredible and the information shared was second to none. Purchase The Whole Ball of Wax Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LMN Mastermind Sessions LMN Landscape Software (Interested in checking out LMN and giving it a free Trial? Use our link or the code "Brian" to get the best savings and signup experience possible.) LINK Membership Br...
Nov 04, 2024•44 min
Join us as landscaping entrepreneur Keith Kalfas shares his powerful story of learning to know his true worth and building a thriving business. Discover the critical systems, mindset shifts, and mentorship that helped Keith overcome underpricing, implement healthy boundaries, and charge what he deserved. Purchase The Whole Ball of Wax Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LMN Mastermind Sessions LMN Landscape Software (Interested in checking out LMN and giving it a f...
Nov 01, 2024•25 min
In this episode, we dive into how going above and beyond in presentation—from professional attire to polished communication—can set your lawn care business apart from the average. Learn practical strategies to make that +1 difference, creating a strong impression that wins clients and outshines the competition. Purchase The Whole Ball of Wax Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LMN Mastermind Sessions LMN Landscape Software (Interested in checking out LMN and giving...
Oct 30, 2024•45 min
In this episode, we dive into Earthway’s groundbreaking lineup of lawn care spreaders and their Polar Tech snow shovels, tailored for contractors who demand performance and reliability year-round. Learn how these innovative tools maximize efficiency, improve results, and simplify the toughest tasks, making them game-changers for lawn care and snow removal professionals alike. Whether you’re spreading seed or clearing snow, discover why Earthway’s tools are becoming essential for contractors ever...
Oct 28, 2024•34 min
In this episode, we dive into our decision to switch to LMN software and how it has transformed the way we run our lawn care business. From streamlined scheduling and invoicing to better crew management and customer service, we'll share why this move was a game-changer for our efficiency and growth. If you're considering new software or looking for ways to take your lawn care business to the next level, this episode is for you! Purchase The Whole Ball of Wax Get Brian's Free Newsletter https://w...
Oct 25, 2024•41 min
Today we dive into the world of brokering lawn care and snow deals and how to scale your business through partnerships and subcontracting. Learn why reading the fine print is crucial to avoid potential pitfalls, protect your business, and ensure long-term success. Tune in to discover how to expand your lawn care and snow operations while treading carefully through contracts and agreements! Lawntrepreneur Academy LIVE 2024 Purchase The Whole Ball of Wax Get Brian's Free Newsletter https://www.law...
Oct 23, 2024•46 min
Wow, what a week! Equip Expo 2024 was huge this year and lived up to the hype! From mind-blowing new equipment launches from all the big brands to connecting with many incredible new folks in the industry, this year's show was one for the books. Liz and I had a blast exploring everything Equip Expo had to offer. We also had the chance to celebrate something extra special on Friday, making the week even more unforgettable for us! Lawntrepreneur Academy LIVE 2024 Purchase The Whole Ball of Wax Get...
Oct 21, 2024•35 min
In this episode, we dive into the power of small wins and how they can transform your lawn care business. Success doesn’t happen overnight—it’s built through consistent, incremental victories that create momentum over time. We’ll share practical tips on how to set achievable goals, celebrate progress, and leverage each win to fuel long-term growth in your lawn care journey. Tune in to learn how to build a thriving business, one small victory at a time! Lawntrepreneur Academy LIVE 2024 Purchase T...
Oct 18, 2024•34 min
Ready to take your lawn care business to the next level? In this episode, we dive into the future of lawn care with Exmark's autonomous mowers. Discover how cutting-edge technology is changing the industry, boosting efficiency, and helping businesses stay ahead of the curve. Whether you're a seasoned pro or just starting out, this is your guide to embracing the future of lawn care! Lawntrepreneur Academy LIVE 2024 Purchase The Whole Ball of Wax Get Brian's Free Newsletter https://www.lawntrepren...
Oct 16, 2024•34 min
In this episode of Growing Your Green Empire , we dive into three powerful strategies to help lawn care professionals attract new commercial clients. From crafting the perfect pitch to leveraging local networking and online marketing, these actionable tips will help you expand your business into the commercial space and secure long-term, high-value contracts. Whether you're just starting out or looking to grow your client base, this episode offers essential advice to take your lawn care business...
Oct 14, 2024•35 min
In this episode, we tackle the all-too-common pricing trap many lawn care entrepreneurs fall into: the "What are you getting for?" question. While it’s a typical starting point for many when setting prices, this approach can hold you back as your business grows. Tune in as we break down why relying on others' pricing models or suggestions isn't sustainable for long-term success. Instead, we’ll show you how to build a pricing strategy that works for your business—ensuring profitability and growth...
Oct 11, 2024•48 min
In this episode, Brian and Liz Fullerton sit down for a candid conversation about their recent life changes, from personal milestones to business growth. They share insights on balancing family and entrepreneurship, lessons learned from running their lawn care business, and how they’re navigating the ups and downs of life. Tune in for an authentic and inspiring update from the Fullertons! Register for EQUIP 2024 (Save 50% with code Brian) Lawntrepreneur Academy LIVE 2024 Purchase The Whole Ball ...
Oct 09, 2024•45 min
In this episode, we dive into the Equip Expo 2024, sharing five essential tips to help you make the most of your visit. From planning your schedule and networking with industry leaders to exploring the latest equipment and tech, we cover everything you need to know to navigate the event efficiently and walk away with valuable insights. Whether you're a seasoned pro or a first-time attendee, this episode will ensure you maximize your time and opportunities at the Equip Expo! Register for EQUIP 20...
Oct 07, 2024•36 min
Today we're delving into the 80/20 principle and what it means to prune to create room for growth! We talk about how less is more, not necessarily so we can do less, but so we can do MORE with that bandwidth that we open up. Lawntrepreneur Academy LIVE 2024 Purchase The Whole Ball of Wax Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LINK Membership Brian's Lawn Maintenance On YouTube Brian's Lawn Maintenance On Instagram Register for EQUIP 2024 (Save 50% with code Brian) LMN...
Oct 04, 2024•32 min
Get ready to plow through the midweek grind with today’s exciting episode! We’re diving into everything you need to know as fall turns to winter—snow plowing strategies, smart pricing, securing profitable contracts, and gearing up for the busy season ahead. Plus, we’ll talk about Lawntrepreneur Academy tickets and why you don’t want to miss out. Whether you’re prepping your business for the snow rush or just looking to level up, this episode has you covered! Lawntrepreneur Academy LIVE 2024 Purc...
Oct 02, 2024•28 min
Today, we’re excited to welcome Kory Ballard, the visionary founder of Perficut Site Management and Ballard Products. Kory reveals some remarkable untold stories behind the growth of both businesses and shares his deep passion for success. He offers a candid look at the dedication, hard work, and sacrifices required to excel at the highest levels. Lawntrepreneur Academy LIVE 2024 Purchase The Whole Ball of Wax Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LINK Membership Bri...
Sep 30, 2024•28 min
Today, we're joined by Zach Blakey, owner of Green Visions LLC, out of Columbia, MO. Listen in as Zach shares his entrepreneurial journey of growing a business, losing it all, and building it back up in a 5-year period. Zach has his legs under him again and has his sights on good growth for the coming years. Lawntrepreneur Academy LIVE 2024 Purchase The Whole Ball of Wax Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LINK Membership Brian's Lawn Maintenance On YouTube Brian's...
Sep 27, 2024•28 min
Today, we're phoning Keith Kalfas and Caleb Auman to hear their best power moves and transitions to close a sale. While "not selling, selling" is my approach to the sales process, we still need to learn the art of the pivot and how to close to get the job. Part 2 of 2. Lawntrepreneur Academy LIVE 2024 Purchase The Whole Ball of Wax Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LINK Membership Brian's Lawn Maintenance On YouTube Brian's Lawn Maintenance On Instagram Register ...
Sep 25, 2024•34 min
Today, we're phoning a few peers in the industry to hear their best power moves and transitions to close a sale. While "not selling, selling" is my approach to the sales process, we still need to learn the art of the pivot and how to close to get the job. Lawntrepreneur Academy LIVE 2024 Purchase The Whole Ball of Wax Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LINK Membership Brian's Lawn Maintenance On YouTube Brian's Lawn Maintenance On Instagram Register for EQUIP 2024...
Sep 23, 2024•43 min
