In this episode of Full Fat Marketing , Leonora breaks down the real reason your content gets ignored, and why blaming the algorithm is often the easiest excuse in the room. Using Chipotle as a real brand example, she unpacks why strong content is rarely random, how the best brands build campaigns people actually care about, and why most business content is not hidden… it’s rejected. ⭐ If you enjoyed the episode, please leave a rating and review , it helps more founders discover the show. And if...
Apr 20, 2026•7 min•Season 1Ep. 32
In this episode of Full Fat Marketing , Leonora breaks down what the rise of Little Moons actually teaches founders about viral growth, why attention and retention are not the same thing, and why hype alone does not build a stable business. ⭐ If you enjoyed the episode, please leave a rating and review , it helps more founders discover the show. And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at leonora@lr...
Apr 19, 2026•10 min•Season 1Ep. 31
In this episode of Full Fat Marketing , Leonora breaks down how Chamberlain Coffee turned coffee into a lifestyle product by making it more approachable, desirable, and culturally relevant. ⭐ If you enjoyed the episode, please leave a rating and review , it helps more founders discover the show. And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at leonora@lrbcreative.com Follow along: https://www.linkedin.co...
Apr 16, 2026•7 min•Season 1Ep. 30
In this episode of Full Fat Marketing , Leonora breaks down why so many modern cafés have started to look identical, and how copying aesthetics without strategy leads to forgettable brands. ⭐ If you enjoyed the episode, please leave a rating and review , it helps more founders discover the show. And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at leonora@lrbcreative.com Follow along: https://www.linkedin.co...
Apr 15, 2026•6 min•Season 1Ep. 29
In this episode of Full Fat Marketing , Leonora breaks down how Nespresso went from revolutionary to ordinary to desirable again by shifting the meaning around the product rather than changing the product itself. ⭐ If you enjoyed the episode, please leave a rating and review , it helps more founders discover the show. And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at leonora@lrbcreative.com Follow along: ...
Apr 14, 2026•8 min•Season 1Ep. 28
In this episode of Full Fat Marketing , Leonora breaks down how Chick-fil-A has built one of the most effective customer funnels in food by making every stage of the journey feel simple, natural, and repeatable. ⭐ If you enjoyed the episode, please leave a rating and review , it helps more founders discover the show. And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at leonora@lrbcreative.com Follow along: h...
Apr 13, 2026•10 min•Season 1Ep. 27
In this episode of Full Fat Marketing , Leonora breaks down how the unexpected KitKat heist became one of the most talked-about food stories, and what it reveals about how attention really works in today’s market. ⭐ If you enjoyed the episode, please leave a rating and review , it helps more founders discover the show. And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at leonora@lrbcreative.com Follow along:...
Apr 12, 2026•6 min•Season 1Ep. 26
Premium pricing does not work just because a product is better. It works when the brand changes what the product feels like. In this episode of Full Fat Marketing , Leonora breaks down how Surreal made cereal feel more current, more desirable, and much easier to justify paying more for. If you’ve ever wondered why some everyday products feel worth the premium while others just feel overpriced, this episode will show you how perception shapes value far more than most founders realise. ⭐ If you en...
Apr 09, 2026•7 min•Season 1Ep. 25
Not every brand wins by being faster. Sometimes a little bit of friction is exactly what makes something feel worth paying for. In this episode of Full Fat Marketing , Leonora breaks down the customer psychology behind Pret and Five Guys, and why convenience only works when it actually matches what the customer came for. If you’ve ever wondered why some brands need speed while others benefit from visible effort, this episode will show you how the wrong kind of convenience can weaken value. ⭐ If ...
Apr 08, 2026•6 min•Season 1Ep. 24
More choice does not always create more demand. Sometimes it just makes a business harder to understand and harder to buy from. In this episode of Full Fat Marketing , Leonora breaks down why overloaded menus often weaken positioning, create decision friction, and quietly make brands less memorable and less profitable. If you’ve ever wondered why some menus feel effortless and others feel chaotic, this episode will show you why clarity usually sells better than variety. ⭐ If you enjoyed the epis...
Apr 07, 2026•7 min•Season 1Ep. 23
A lot of brands think they have a pricing problem, when what they actually have is a value perception problem. In this episode of Full Fat Marketing , Leonora breaks down why customers push back on price, what makes something feel worth paying more for, and why charging premium only works when the rest of the brand is doing its job. If you’ve ever felt frustrated that people will not pay your prices, this episode will show you why price is rarely judged in isolation and what actually makes a bra...
Apr 06, 2026•9 min•Season 1Ep. 22
Some brands do not just sell products. They sell something people can quietly build a little identity around. In this episode of Full Fat Marketing , Leonora breaks down how Blank Street turned coffee and matcha into something people actively talk about, post, compare, and get weirdly attached to. If you’ve ever wondered why some drinks feel far more desirable than they should, this episode will show you how modern brands build obsession through identity, ritual, and social relevance. ⭐ If you e...
Apr 05, 2026•8 min•Season 1Ep. 21
Sometimes the smartest brand move is not creating something new, but changing what it means. In this episode of Full Fat Marketing , Leonora breaks down how Fishwife managed to make tinned fish feel chic, desirable, and culturally relevant. If you’ve ever wondered how certain products become cool while others stay forgettable, this episode will show you why desirability often matters far more than utility. ⭐ If you enjoyed the episode, please leave a rating and review , it helps more founders di...
Apr 02, 2026•6 min•Season 1Ep. 20
Being busy and actually growing are not the same thing. In this episode of Full Fat Marketing , Leonora breaks down why so many hospitality and F&B brands look successful on the surface, while underneath, the business is still being held together by constant effort. She explores the difference between motion and momentum, and why adrenaline can often disguise weak foundations. If your brand always feels like it needs pushing to perform, this episode will help you spot the signs that your bus...
Apr 01, 2026•7 min•Season 1Ep. 19
Loyalty is often built before the customer even leaves. In this episode of Full Fat Marketing , Leonora breaks down one of the smartest low-cost retention ideas she’s heard, and why the best brands don’t wait until someone disappears to try and win them back. Instead, they design the next visit while the current one is still happening. If you want customers to come back faster without relying on discounts, loyalty apps, or “we miss you” emails, this episode will show you a much smarter way to th...
Mar 31, 2026•4 min•Season 1Ep. 18
AI won’t make your brand stronger if the brand underneath is already weak. In this episode of Full Fat Marketing , Leonora breaks down why so many F&B and hospitality brands are about to become more polished… and far less memorable. She unpacks the real problem with using AI as a shortcut for strategy, and why brands with no clear point of view are about to get exposed faster than ever. If you’ve been relying on “more content” to grow, this episode will show you why clarity, taste, and disti...
Mar 30, 2026•4 min•Season 1Ep. 17
More choice doesn’t always mean more demand. In this episode of Full Fat Marketing , Leonora breaks down why Poppi became so culturally powerful, and how smart brands grow not by inventing something completely new, but by making an old category feel fresh, relevant, and easier to choose. If your product is good but still not cutting through the noise, this episode will show you why positioning often matters far more than people think. ⭐ If you enjoyed the episode, please leave a rating and revie...
Mar 29, 2026•8 min•Season 1Ep. 16
More products doesn’t always mean more growth. In this episode of Full Fat Marketing , Leonora breaks down how the Cronut became a global phenomenon, and why one clear, talkable product can do more for your brand than an entire menu. ⭐ If you enjoyed the episode, please leave a rating and review , it helps more founders discover the show. And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at leonora@lrbcreati...
Mar 26, 2026•8 min•Season 1Ep. 15
'I'll get it next time' is one of the biggest revenue killers in food. In this episode of Full Fat Marketing , Leonora breaks down why limited drops work, how they change customer behaviour, and how to use them properly to drive urgency, return visits, and attention. ⭐ If you enjoyed the episode, please leave a rating and review , it helps more founders discover the show. And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free...
Mar 25, 2026•7 min•Season 1Ep. 14
Some brands sell food. Others become part of people's lives. In this episode of Full Fat Marketing , Leonora unpacks how brands like Greggs became cultural shorthand, and why being 'good' is never enough to get there. ⭐ If you enjoyed the episode, please leave a rating and review , it helps more founders discover the show. And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at leonora@lrbcreative.com Follow al...
Mar 24, 2026•5 min•Season 1Ep. 13
Most food products rely on marketing to tell the story. Tony’s Chocolonely builds it into the product itself. In this episode of Full Fat Marketing, Leonora breaks down why most brands disappear on shelf, and how to make your product impossible to ignore without saying a word. ⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show. And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, ...
Mar 23, 2026•8 min•Season 1Ep. 12
Most food brands chase attention. The best ones create belonging. In this episode of Full Fat Marketing , Leonora breaks down why customers become obsessed with certain brands, and how making people feel 'in' completely changes how they buy, return, and talk about you. ⭐ If you enjoyed the episode, please leave a rating and review , it helps more founders discover the show. And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel fr...
Mar 22, 2026•8 min•Season 1Ep. 11
Why do some brands instantly feel like they’re 'for you'? In this episode of Full Fat Marketing , Leonora explores why the fastest-growing food and drink brands don’t try to appeal to everyone, they build strong personalities that make a specific group of customers think: 'That’s a bit of me'. ⭐ If you enjoyed the episode, please leave a rating and review , it helps more founders discover the show. 💬 And leave a comment : what makes people come back to your restaurant? And if you’re building a ...
Mar 19, 2026•5 min
How do you turn the most boring product in the supermarket into a billion-dollar brand? In this episode of Full Fat Marketing , Leonora breaks down how Liquid Death transformed bottled water into one of the most talked-about brands in beverages by completely changing the personality of the category. ⭐ If you enjoyed the episode, please leave a rating and review , it helps more founders discover the show. 💬 And leave a comment : what makes people come back to your restaurant? And if you’re build...
Mar 18, 2026•6 min•Season 1Ep. 9
Younger generations are drinking significantly less alcohol, but they haven’t stopped going out. In this episode of Full Fat Marketing , Leonora explores the rise of alcohol-free drinks and why brands like Athletic Brewing are turning non-alcoholic beverages into one of the fastest-growing categories in hospitality. ⭐ If you enjoyed the episode, please leave a rating and review , it helps more founders discover the show. 💬 And leave a comment : what makes people come back to your restaurant? An...
Mar 17, 2026•6 min•Season 1Ep. 8
Why would anyone pay $20 for a smoothie? In this episode of Full Fat Marketing , Leonora breaks down how Erewhon turned a simple drink into a cultural moment through celebrity collaborations, drop culture, and social-media-first product design. ⭐ If you enjoyed the episode, please leave a rating and review , it helps more founders discover the show. 💬 And leave a comment : what makes people come back to your restaurant? And if you’re building a food, drink or hospitality brand and want help app...
Mar 16, 2026•8 min•Season 1Ep. 7
Why do people keep buying the same food brands without thinking? In this episode of Full Fat Marketing , Leonora explores the psychology behind repeat purchases and how brands like Graza, Crumbl Cookies and OLIPOP turn products into habits through predictability, identity and emotional memory. ⭐ If you enjoyed the episode, please leave a rating and review , it helps more founders discover the show. 💬 And leave a comment : what makes people come back to your restaurant? And if you’re building a ...
Mar 15, 2026•8 min•Season 1Ep. 6
Oatly didn’t win because oat milk was new. They won because they built a cultural brand instead of just selling a product. In this episode, Leonora breaks down the strategy that turned a small Swedish company into a billion-dollar brand. ⭐ If you enjoyed the episode, please leave a rating and review , it helps more founders discover the show. 💬 And leave a comment : what makes people come back to your restaurant? And if you’re building a food, drink or hospitality brand and want help applying t...
Mar 12, 2026•6 min•Season 1Ep. 5
Points and discounts don’t actually build loyalty. In this episode, Leonora explains the real reason most restaurant loyalty programmes fail, and introduces a much more powerful concept: the next-visit trigger . Because the best brands give customers a reason to come back before they leave . ⭐ If you enjoyed the episode, please leave a rating and review , it helps more founders discover the show. 💬 And leave a comment : what makes people come back to your restaurant? And if you’re building a fo...
Mar 11, 2026•4 min•Season 1Ep. 4
Contraty to popular belief, people don’t choose restaurants based on food alone. They choose them based on the role the restaurant plays in their life . In this episode, Leonora explains the Restaurant Role Framework and the four positions every restaurant tends to fall into. ⭐ If you enjoyed the episode, please leave a rating and review , it helps more founders discover the show. 💬 And leave a comment : what makes people come back to your restaurant? And if you’re building a food, drink or hos...
Mar 10, 2026•4 min•Season 1Ep. 3
