Why Freight Broker Cold Calling Script Don't Work [4 REASONS]

Freight Broker Boot Camp Audio Experience

Feb 16, 2023•10 min•Ep. 151

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Episode description

If you haven't heard it before I'm here to tell you now – cold calling scripts do not work! They have never worked and all it will do is drive away a potential client. In today's episode of Freight Broker Boot Camp, I list five reasons why cold-calling scripts don't work and share with you what DOES work!

Timestamps:

[00:00] Why cold calling scripts don't work

[00:58] #1 – Your script is boring

[01:27] You get 5 seconds to get their attention

[01:59] #2 – You lack personality

[02:39] Know, like, and trust

[03:31] #3 – You sound like everybody else

[04:12] Different is better than better

[04:49] #4 – Sales requires more than a magic cold-calling script

[05:22] Even a good script will just get you in the door

[06:07] A.I.D.A

[08:23] Recap