Finding Your Freight Broker Niche

Topics Discussed: Finding Your Freight Broker Niche

• Biggest mistakes when starting your broker business
• Figuring out your freight broker niche using these categories:

• • Equipment
  • Products, industry, or vertical
  • Geography
  • Hybrid model

Timestamps:

[00:08] The biggest mistake when starting your broker business is not finding a niche. Time spent chasing different kinds of freight is time lost finding freights in your niche; jack of all trades and master of none equals failure in this business.

[00:57] One of the categories to consider when finding your niche is focusing on equipment; vans, flatbed freight, refrigerator trailers.

[01:30] Focusing on products, industry, or verticals like steel, plastic, and different bottled products.

[01:52] Geography is another option; you can focus on your state's outbound freight or cross borders freight.

[03:04] Find your niche before chasing different freight

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