8 Ways Freight Brokers Can Build Rapport Over the Phone [Cold Calling]

As a freight broker, connecting with shippers is only half the battle. Building rapport and forming genuine relationships is where the money is. Even the simple act of pronouncing their name right can make a lasting impact and earn their trust. In this episode, I share with you six effective ways on building rapport with shippers with two bonus tips, including humor and sounding natural.

Timestamps:

[00:09] 8 ways to build a rapport with shippers

[00:44] #1 – Be relevant

[02:04] #2 – Pronounce their name correctly

[03:03] #3 – Give a genuine compliment

[03:44] #4 – Ask rapport building questions

[05:52] #5 – Be an active listener

[07:07] #6 – Be empathetic

[08:41] #7 – Sound natural

[10:17] #8 – Use humor

[12:12] Get Your Freight Broker Training Today!

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