Creating online courses does not require a huge investment in time or money. Although they certainly can cost tens of thousands of dollars to produce, with professional video editing and branding, they don't have to. In fact, my favorite way to create and launch a course is with my future students! This follows agile design principles (check out the agile manifesto here). The goal is developing rapidly, with frequent input from key stakeholders, not building so much behind the scenes that what y...
Oct 11, 2022•48 min•Ep. 135
My heart was thumping out of my chest as I sat at the front of the room for my first paid, in-person speaking engagement since February 2020—two and a half long years ago. Could I still do this? What if the content doesn’t resonate? I hope this goes well so it can help generate future work! I’m grateful to share that the event was a smashing success—with enormous thanks to my cohost, who brought me in. Today I’m sharing the strategies that help me prepare for high-stakes speaking engagements lik...
Oct 07, 2022•33 min•Ep. 134
Are the systems I share on this show and in Free Time just a “Jenny Blake Thing?” Rest assured, the answer is no! If you don’t see yourself as a tech geek or systems person, have no fear—Terri Trespicio is here to share her journey with implementing the principles and the difference she is seeing in her life and business as a result. More About Terri: Terri Trespicio is an award-winning writer, speaker, brand advisor, and author of Unfollow Your Passion: How to Create a Life That Matters to You ...
Oct 04, 2022•38 min•Ep. 133
It is a small miracle of motivation that you are listening to this episode. When it was time to record, I had just come out of a foggy, groggy week at HHQ: Hooky Headquarters. Hooky Headquarters is where you go when you need a break—and if you don’t take it, you might find yourself in full-on BIADM (Burn It All Down Mode), burned out and no longer working in a sustainable way. Today, I’m sharing five reminders to honor your need for deep rest when HHQ beckons. 🌟 5 Key Reminders / Notes to Self:...
Sep 30, 2022•29 min•Ep. 132
Would earning $1 million dollars in revenue this year solve all of your problems? It might, but it could also cause a whole set of new ones, inspiring you to scale back. That’s the story behind the business of today’s guest, Kaneisha Grayson. She shares how she built a seven-figure business, and why she later restructured to one that better honors her energy and goals. More About Kaneisha: Kaneisha Grayson is the founder of The Art of Applying, an agency that aids graduate school applicants get ...
Sep 27, 2022•51 min•Ep. 131
Consistently creating high-quality content can be challenging. To practice what I call ongoing original public thinking, I am often brainstorming how to make the processes involved as smooth, simple, and searchable as possible. This episode originally aired as a Loom video for the private BFF community, where I walked through my Notion podcast production dashboard and content calendar. Here’s what I have learned (and optimized!) in these last seven years of podcasting. You can also watch the vid...
Sep 23, 2022•23 min•Ep. 130
Think of your day-to-day work as fitting into one of four quadrants, as defined by today’s guest Khe Hy in a recent issue of his fantastic RadReads newsletter: $10 Work is low-leverage, low-skilled work that you can do when you’re hungover. $100 Work is when you leverage the wrong thing – and get overwhelmed by meta-work. $10K Work consists of high-leverage skills that exponentially grow your business and bring you closer to your dream life. As Khe writes, “The quadrant people high-performers re...
Sep 20, 2022•53 min•Ep. 129
Nothing makes me more frustrated than poorly run companies that essentially steal time and money from the customers through bureaucracy and botching the basics. If you’re a longtime listener of this show, you might remember episode 83: Breaking Through Buyers Remorse, Never Lose a Customer Again with Joey Coleman. Today, I am sharing a tale of two contrasting customer service stories: one that devolved into disappointed buyer’s remorse, and the other that surprised and delighted my family and me...
Sep 16, 2022•34 min•Ep. 128
Today’s guest is an expert in cultivating creativity — and in remaining consistent over the long arc of content creation. Todd Henry is the author of six books, and today we’re talking about how to stay motivated in the publishing industry, where the market reflects winner-take-all dynamics, and the long tail is verrrry long. More About Todd: Todd is the author of six books, including The Accidental Creative, Die Empty, Louder Than Words, Herding Tigers, and Motivation Code, and host of The Acci...
Sep 13, 2022•44 min•Ep. 127
“If you’re on time you're late.” That’s one of my favorite mantras that I picked up from my dad, second to, “These are the grrrreat times!” (no matter what is going on in his life or the world). My dad was always early for our meet-ups, something I experienced as a sign of respect and ease. This relationship to punctuality has stayed with me as an adult, and I’m not the only one. I once bumped into a first date who was killing time at the same west village park as me around the corner from the r...
Sep 09, 2022•42 min•Ep. 126
If there’s one software question that invokes a near-universal groan among small business owners, it’s “What do you use for a CRM?” Much of the existing software is clunky, expensive, or at worst—both. Today I’m chatting with Notion pro Alex Sherwood, a former Salesforce CRM manager, on how he built his own Customer Relationship Manager tool in Notion, and inspired me to do the same. Because even the acronym CRM gives me shudders, I renamed mine “K.I.T.”, Keep In Touch, in a nod to high school y...
Sep 06, 2022•45 min•Ep. 125
How often do you feel blocked when it comes to creating new content? If you want to be more consistent and confident, today I’m sharing the 5 C’s System that I use to create 12 podcast episodes a month, two newsletters, and bonus content for my private BFF community. Ongoing Public Original Thinking is a central part of my business, and this is my ever-evolving system that facilitates it. 🌟 JB’s 5 C’s System for Content Production: Carve out time for consuming content that energizes you each da...
Sep 02, 2022•26 min•Ep. 124
“Time collapses when something you think takes 100 steps takes only one.” That’s just one of many gems from this week’s guest, Richie Norton. Richie is teaching us how to optimize for time flow and cash flow; to act from our future, not toward it. As he says, “It’s time to rescue your meta-goal from the ledge of your long-distance timeline and bring it home by placing it directly at the center of your life.” More About Richie: Richie Norton is an award-winning author and serial entrepreneur. An ...
Aug 30, 2022•1 hr•Ep. 123
As I ask in the introduction to Free Time: What revenue streams are in that oh-so-sweet-spot of profit, ease, and joy in your business? Recurring revenue is one of the holy grails within a sustainable, scalable business. It’s an area that I have focused intently on since 2015, so in a follow-up episode 112: My 3 Biggest Business Regrets, today I’m sharing more about the recurring income streams in my business. The primary recurring streams of income in my business are (in order of size): Corpora...
Aug 26, 2022•28 min•Ep. 122
Take it from a self-described “recovering micromanager,” Annie Hyman Pratt: people are the most underleveraged, underutilized asset you have in your business. And once you see it, she says, you won’t be able to unsee it. Today we’re talking about the people side of your business—how to get out of the weeds as a leader to prevent burnout and build a high-performing, trust-based team, even while steering through shaky economic conditions. More About Annie: Annie Hyman Pratt specializes in developi...
Aug 23, 2022•47 min•Ep. 121
Is your to-do list piled to the sky with uninspiring tasks? Wait until you hear this listener submission from Leanne, sharing one of many favorite gems from participating in mastermind groups and 1:1 coaching with the legendary “Million Dollar Consultant” Alan Weiss. More About Leanne: Leanne Hughes is an international facilitator, trusted advisor, and speaker who loves creating unpredictable workshop experiences that predictably work. She combines her experience in marketing and her passion for...
Aug 19, 2022•12 min•Ep. 120
“Why would someone fly you across the world to do business with them?” That powerful question from a mentor in March 2020 gave today’s guest, Marquis Murray, the courage to go all-in on his passion of helping business owners create order from chaos through greater operational efficiency. More About Marquis: Marquis Murray is the CEO and Founder of Ditto, a systems and processes consultancy for organizations who need help creating clarity around the work inside their companies. His goal is elimin...
Aug 16, 2022•49 min•Ep. 119
Living in New York City for over a decade, I’ve woken up to many a strange sight over the years: sirens, helicopters overhead, a pre-dawn police chase through the backyard, and a drone buzzing where the birds should be. But never have I woken up to someone doing their job with such delight (who also happened to be smokin’ hot and shirtless) that he drew out fellow neighbors to stand at attention in their windowsills, with coffee mugs in hand, also chatting him up and taking in the view. Today’s ...
Aug 12, 2022•15 min•Ep. 118
Do you shy away from marketing and metrics, or have trouble figuring out more of your ideal clients? If so, this conversation will give you just the boost you need! Join me and longtime friendtor Pamela Slim (the one who gave me the courage and encouragement to leave my comfy corporate life back in 2011) as we discuss shifting out of empire culture toward ecosystem culture, identifying watering holes for your ideal community members, working with “PB&J partners,” being the weirdo in the room...
Aug 09, 2022•55 min•Ep. 117
“If you think you’re too small to have an impact, try going to bed with a mosquito in the room.” That’s a gem I found in MBS’s book, How to Begin, from Body Shop founder Anita Roddick. It came to mind last night while I was being plagued by a particularly elusive mosquito my husband dubbed “Maverick.” (Yes, after the Tom Cruise movie.) In my sleep-deprived state I searched for the meaning—and the business metaphor—behind this pesky, pernicious little beast. Thus, after a midnight brainstorm, I b...
Aug 05, 2022•21 min•Ep. 116
We talk about The Fiji Test often here at Free Time HQ on documentation and making ourselves replaceable every day. The central question: Could a stranger to the business take over without much disruption? That’s exactly what Shannon Minifie and longtime friendtor MBS put to the test several years ago. As he stepped aside as CEO of the company he’d been building for nearly 20 years, Box of Crayons, Shannon took the reins through a two-year transition process. If you haven’t listened yet, be sure...
Aug 02, 2022•43 min•Ep. 115
We’ve got a Grab Bag this week with three favorite time-saving techniques, starting with an image I can’t get out of my mind by @jackbutcher of Visualize Value, followed by two listener submissions for the My Favorite Time-Saving System series. What’s your favorite tip or tool? Leave a review for the pod to share with fellow Free Timers at lovethepodcast.com/freetime, or submit it as a voice memo at http://itsfreetime.com/ask 🌟 Key Takeaways: “Failure is the frame, not the picture.” Remember th...
Jul 29, 2022•16 min•Ep. 114
Sometimes it seems like being a jerk pays off. Society often seems to reward the leaders who don’t mind stepping on others en route to the top. But if you don’t want to live that way, you’re among friends here and with today’s guest Julien Smith. We’re talking about avoiding leadership traps and creating positive boundaries in your business. More About Julien: Julien Smith is the co-founder and CEO of Practice, a business management platform for coaches. He was the co-founder of Breather, and is...
Jul 26, 2022•46 min•Ep. 113
As tough as it is to stomach sometimes, regret can be a helpful catalyst. As Daniel Pink shares in his latest book, The Power of Regret: How Looking Backward Moves Us Forward, regret is better understood less as a thing and more as a process; one that doesn’t just make us human, it makes us better. “By making us feel worse today, regret helps us do better tomorrow,” he says. “Understanding its effects hones our decisions, boosts our performance, and bestows a deeper sense of meaning.” Today I’m ...
Jul 22, 2022•23 min•Ep. 112
What is your relationship to information? Scattered and chaotic, or clear and navigable? Do you have streamlined systems for saving, distilling, and crafting original thought-leadership from what you encounter and store, or are you stuck when it comes time to create order from the chaos? Our guest this week, Tiago Forte, is here to teach you how to develop a second brain—a mindset that transcends toolset—through information-wrangling habits that will change the way you think and create. More Abo...
Jul 19, 2022•43 min•Ep. 113
Are your business activities at the intersection of revenue, ease, and joy? If not, are you aware of what does fall into that sweet spot? Are you a bona fide Free Timer, Bordering on Bottlenecked, or Chief Everything Officer? Those are the three potential outcomes of the Free Time Quiz, and upon reviewing the data, it sounds like a lot of us are still holding onto tiny, tedious, and time-consuming tasks. Today I’m sharing the initial post-book launch quiz results with insights on how Free Timers...
Jul 15, 2022•46 min•Ep. 110
“A big life can weigh a lot . . . That’s why I was overworked—I was chasing the long-tail of my tasks into infinity. This is when the music stops and there aren’t enough chairs for everyone.” If the logistics of life and work are gobbling up your equanimity, listen to today’s conversation with Demir Bentley on how to turn things around and “win the week,” with joyful rewards baked directly into the planning process. More About Demir: Demir Bentley helps successful people who secretly struggle wi...
Jul 12, 2022•53 min•Ep. 109
If you’re the bottleneck in a service-based business, consider freeing your time by building your bench. That is what I’ve done with the Pivot and Free Time coaching teams, through partner contractors who I pass coaching clients to while taking care of the marketing and back-end operations. Today I’m sharing a walkthrough of the six Notion systems powering these programs. If you’d like more detail on exactly how to scale your business with a coaching team, sign-up to access the full workshop at ...
Jul 08, 2022•21 min•Ep. 108
Are you pricing your products and services in an abundant sweet spot or a scarcity-inducing sink hole? How can you tell when your prices are too low or too high? How much of pricing is math, and how much is mindset? Or, perhaps you’ve been ruminating on these two most common questions: What should I charge for this? Is now the time to raise my prices? We're digging into all of this and more during this juicy follow-up conversation with financial behaviorist Jacquette M. Timmons. Listen to our pr...
Jul 05, 2022•51 min•Ep. 107
Have you ever driven down a highway and gotten a whole bunch of bugs sadly splattered on your windshield? Eventually, there are so many that you can't see the road in front of you. The same thing can happen with little bits of time clutter throughout your week. No one is a big deal, but in total they obstruct foresight and forward motion. Today I’m sharing how to identify the ways you may be creating time clutter and how to start reducing it. With only a few tidbits about the science of bug spla...
Jul 01, 2022•24 min•Ep. 106
