630. On Broadway, Nobody Knows Nothing
A hit like Hamilton can come from nowhere while a sure bet can lose $20 million in a flash. We speak with some of the biggest producers in the game — Sonia Friedman, Jeffrey Seller, Hal Luftig — and learn that there is only one guarantee: the theater owners always win. (Part two of a three-part series .) SOURCES: Debby Buchholz , managing director of La Jolla Playhouse. Sonia Friedman , Broadway producer. Rocco Landesman , Broadway producer, former owner of Jujamcyn Theaters, former chairman of ...