What does it take to scale an emerging franchise while maintaining exceptional customer and employee experiences? In this episode, Tori Johnston, Brand President of goGLOW, dives into her journey of transitioning from CMO to leading one of the most innovative sunless tanning franchises. She shares how goGLOW’s unique employee model, top-tier customer experience, and operational efficiency are setting the standard in the beauty franchise space. Listen in as Tori reveals how goGLOW is rewriting th...
Dec 03, 2024•25 min•Ep. 294
What’s the secret to building a brand that customers and employees adore while capturing the attention of industry insiders? In this episode, Tori Johnston, Brand President of goGLOW, shares her insights on the fast-growing beauty and skincare franchise that’s “outsmarting the sun.” From defining unique value propositions to spotting industry trends, Tori reveals how goGLOW innovates with eco-friendly solutions and a holistic approach to skincare. You’ll also hear how goGLOW’s visionary founder,...
Nov 26, 2024•20 min•Ep. 293
How do you build a top-performing team while working fewer hours? In this episode, Erik Van Horn and guest Kasim Aslam, an expert in virtual assistant management, dive deep into the secrets of successful hiring, effective delegation, and leveraging offshore talent. Kasim shares a revolutionary framework for finding and managing virtual assistants (VAs) that can transform your business operations. From understanding the Pareto Principle to using job descriptions as a sales tool, Kasim reveals str...
Nov 19, 2024•44 min•Ep. 292
What defines responsible franchising, and how can transparency strengthen franchise success? In this insightful episode, Erik Van Horn and guest Joe Mathews of Franchise Performance Group explore the critical dynamics between franchisors and franchisees, focusing on the value of ethical business practices and transparent operations. Joe discusses the role of private equity in franchising, the importance of full disclosure in franchise fees, and how responsible franchising can drive brand loyalty...
Nov 12, 2024•55 min•Ep. 291
What defines a strong franchisor-franchisee relationship, and when is it time to exit? In this solo episode, Erik Van Horn unpacks the REAL dynamics between franchisors and franchisees, sharing his experiences across both sides of the table. He reveals critical insights into identifying a supportive franchisor, managing strained relationships, and recognizing when it’s time to exit a distressed franchise. Through real-life stories, he uncovers the costly impact of missed warning signs and the im...
Nov 05, 2024•28 min•Ep. 290
What if one hire could change the entire trajectory of your business? Discover how a single decision revolutionized this guy's franchise operations—and the unexpected strategies that followed. In this episode, Erik chats with Javier Santacruz, who shares his remarkable journey from attorney to multi-location franchise owner, revealing the pivotal moments that changed his business forever. Javier talks about how making one strategic hire transformed his operations, overcoming the challenges of ma...
Oct 29, 2024•49 min•Ep. 289
What does it take to scale a franchise while keeping operations lean and efficient? In this episode, Erik Van Horn sits down with John Glazier, Senior VP of Franchise Growth at Hello Sugar and a successful multi-location franchisee. John’s unique journey, from managing salon suites to expanding flagship stores, highlights his deep involvement in both day-to-day operations and high-level growth strategies. John shares his wealth of experience, offering valuable insights for aspiring franchisees a...
Oct 22, 2024•50 min•Ep. 288
Is your business ready to scale through franchising? In this must-listen episode, Erik Van Horn and Jeff Herr discuss the remaining crucial questions every entrepreneur should ask before becoming a franchisor. Today, they dive deep into scalability, profitability, and what it takes to support franchisees effectively. Using examples from well-known brands like Chick-fil-A and Panera, they explore the critical considerations for building a successful franchise model. Whether you're a current busin...
Oct 15, 2024•1 hr 2 min•Ep. 287
Thinking about franchising your business? Before taking the leap, you must know if your business is ready. In this episode, Erik Van Horn teams up with his business partner, Jeff Herr of Front Street Equity Partners , to discuss one of the most critical decisions an entrepreneur can make: Is your business ready to franchise? They break down the first four of ten essential questions every business owner must answer to determine if franchising is the right move to growing their business. From eval...
Oct 08, 2024•50 min•Ep. 286
Why does your brand’s grand opening matter? It’s more than just a celebration—it’s your chance to make a lasting impression that can define your franchise’s success. In this episode, Erik Van Horn welcomes Brooke Budke of Momentum Brands for her third appearance to share valuable insights into executing a flawless grand opening for franchise brands. With years of experience building brand momentum, Brooke emphasizes why a grand opening is not just a one-time event—it’s a critical opportunity to ...
Oct 01, 2024•58 min•Ep. 285
What does it take to turn a passion for pickleball into a thriving franchise? In this episode, Erik Van Horn sits down with The PICKLR co-founders, Jorge Barragan and Austin Wood, to reveal the strategies and lessons behind building one of the most exciting pickleball franchises. From navigating branding challenges to expanding a business with the support of friends and family, Jorge and Austin share their journey of franchising in a rapidly growing sport. You’ll learn the importance of finding ...
Sep 24, 2024•48 min•Ep. 284
Are you stuck in the daily grind of running your franchise, unable to focus on scaling your business? Discover why understanding the visionary vs. operator dynamic could be the game-changer you’ve been looking for. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE : https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr In this episode, Erik Van Horn sits down with Jhana Li, an expert in operations management, to discuss the vital roles of vision...
Sep 17, 2024•48 min•Ep. 283
How do you turn adversity into a thriving business empire? Today's conversation is a masterclass in resilience, determination, and vision. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE : https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr In this episode, Erik Van Horn welcomes George Tinsley Sr., whose journey from poverty in Louisville’s Smoketown to building a multimillion-dollar franchise empire is nothing short of remarkable. George s...
Sep 10, 2024•52 min•Ep. 282
Should franchisees manage their own social media accounts, or is it best left to the franchisor? The answer could make or break your brand's online presence. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE : https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr In this episode, Erik Van Horn welcomes Brynn Gibbs, Founder and CEO of Consumer Fusion, to discuss the pros and cons of social media for franchisors and franchisees. Brynn, an expert i...
Sep 03, 2024•47 min•Ep. 281
What happens when your business hits a rough patch, and your franchisees are anything but happy? Discover why having a second-in-command can make or break your company’s future. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE : https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr In this powerful episode, Erik Van Horn sits down with Cameron Herold, the strategic mastermind who has fueled the growth of companies like 1-800-GOT-JUNK?, Sprint T...
Aug 27, 2024•52 min•Ep. 280
Are you a franchise brand tired of wasting time on trial and error? In this episode, Erik Van Horn sits down with Brooke Budke of Momentum Brands to reveal powerful strategies for customer acquisition, lead magnets that convert, and everything you need to fast-track your franchise growth. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE : https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr Why should you listen to Brooke? As one of the top ei...
Aug 20, 2024•38 min•Ep. 279
How do you know if a franchise brand is as good as it claims to be? Dive into this episode to uncover the truth from an industry insider! Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE : https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr Join Erik Van Horn as he sits down with Edith Wiseman, President of FRANdata, to explore the latest trends in franchising. With over 30 years of experience, FRANdata is renowned for its comprehensive franc...
Aug 13, 2024•50 min•Ep. 278
Are you dreaming of running a profitable franchise with fewer headaches? Tune in to this episode as Erik chats with Brigham Dallas, founder and CEO of Hello Sugar Waxing Salon. Brigham shares how Hello Sugar has redefined the retail landscape and positioned itself as a leader in the rapidly growing hair removal industry. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE : https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr Hello Sugar stands o...
Aug 06, 2024•45 min•Ep. 277
Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE : https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr Are you ready to unlock the secrets of a thriving franchising career? Join Erik Van Horn as he takes you on a captivating journey through his 20-year experience in the world of franchising. In this solo episode, Erik shares his remarkable journey across four franchises, spanning various industries, regions, and career stages. He opens up abo...
Jul 30, 2024•24 min•Ep. 276
Ever wondered why some franchises skyrocket to success while others fade into oblivion? In this eye-opening solo episode, Erik Van Horn delves into his personal experiences with both winning and losing brands. He shares invaluable insights on what sets a flourishing franchise apart from one that struggles. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE : https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr Erik’s journey reveals critical les...
Jul 23, 2024•19 min•Ep. 275
With an increasing number of franchises entering the market every year, it can take a lot of work to thoroughly evaluate and compare all the opportunities available. Because of this, many investors are turning to franchise brokers or consultants to help them narrow the field and help them make the right decision. But how do you get brokers to notice your brand and consider working with you? Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE : https://www.face...
Jul 16, 2024•36 min•Ep. 274
For a limited time, Justin is offering a Free Strategy Session to our podcast listeners who would like to explore their options to become a Lifestyle Investor: https://lifestyleinvestor.com/strategy/?utm_campaign=pim-link-consultation-page Do you want to be a billionaire? Most people would probably say yes without thinking twice. But today's guest gave a response that will surprise and inspire you, offering a fresh perspective on wealth and ambition. Tune in to this riveting episode as host Erik...
Jul 09, 2024•39 min•Ep. 273
Is the hot chicken business just a fad? Have you ever wondered why some brands dominate the market while others fade away quickly? Let's hear what today's guest has to say. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE : https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr In this episode, Erik Van Horn and Jim Bitticks explore the dynamic world of franchising, shedding light on why franchisors and franchisees play pivotal roles in business...
Jul 02, 2024•50 min•Ep. 272
Have you ever wondered how the rich make more money? In this insightful episode, Erik Van Horn and Jim Dew discuss wealth creation and management. Whether you're a beginner investor or a seasoned pro, you'll find valuable strategies to elevate your financial game. Discover how Dew Wealth Management distinguishes itself from other financial firms, offering a unique approach to building and managing wealth. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE : h...
Jun 25, 2024•54 min•Ep. 271
Is investing in the food industry a wise move? Does owning multiple locations guarantee profitability? In today's episode of Franchise Secrets, Erik and his guest, Raj Patel, tackle these crucial questions and more. They explore the intricacies of the food industry, highlighting the significance of unit economics and how franchisors can support their franchisees in achieving success. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE : https://www.facebook.co...
Jun 18, 2024•37 min•Ep. 270
Discovery days, also referred to as “Meet The Team Day” or “Decision Day,” have been a marketing tool for franchisors for many years, and for some franchisors, they are the most crucial element in closing the sale. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE : https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr What exactly happens during this event? If you're a candidate, what can you expect? Who should join this event? When is the best...
Jun 11, 2024•43 min•Ep. 269
Ever wondered how a lesson in leadership and perseverance can transform a business? Join us as Aaron Stokes, a 25-year veteran of the automotive repair industry and founder of Shop Fix Academy, reveals his journey from a challenging upbringing to building a thriving business empire. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE : https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr Aaron shares the pivotal moments that shaped his career, in...
Jun 04, 2024•1 hr•Ep. 268
Are you a founder struggling to scale your emerging brand? You're not alone. In this episode of the Franchise Secrets Podcast, host Erik Van Horn dives deep with goGLOW founder and CEO Melanie Richards, exploring the raw challenges and triumphs of growing a brand from zero franchisees to experiencing rocketship growth. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE : https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr Mel highlights the ind...
May 28, 2024•36 min•Ep. 267
Every entrepreneur has their formula for success. If you ask a dozen entrepreneurs their secret, many will say you must stand out from the competition. But today's guest has an unconventional secret to industry domination, so tune in to find out if you can apply the same secret to your business. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE : https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr Tommy Mello, founder of A1 Garage Door Service...
May 21, 2024•50 min•Ep. 266
Ready to unlock the secrets to franchise domination? Buckle up as David Schuck, the visionary force behind Spartan Fitness Holdings, unveils the playbook for unparalleled success in franchising. Join Erik and David for an exciting conversation that dives deep into the heart of franchising and business expansion. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE : https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr In this power-packed episode,...
May 14, 2024•44 min•Ep. 265
