Franchise Secrets Podcast - podcast cover

Franchise Secrets Podcast

Erik Van Hornwww.franchisesecrets.com
Franchising specialist Erik Van Horn reveals the secrets he uses as a franchisee, consultant, investor and entrepreneur. Join us every Tuesday to learn tactical and practical tools that will help you buy, grow, and sell franchises like an expert.
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Episodes

Building Wealth Beyond The Myth of Hardwork With Garrett Gunderson

Ever wondered what you'd do with a billion dollars? The dream's not far-fetched, and Garrett Gunderson is here to explain why. In this riveting conversation, he flips the script on the age-old narrative of working tirelessly and saving every penny to build wealth. Instead, he unveils a paradigm shift centered on expanding wealth and accelerating its growth. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE : https://www.facebook.com/groups/franchisesecretsfb...

May 07, 20241 hr 2 minEp. 264

The Only Way Absentee Ownership in Franchising Really Works With Terry Rackley and Luke Jacobson

What does semi-absentee ownership actually mean? Is it possible in a franchise setting, or is it a myth? Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE : https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr In this episode, Erik talks to his business partners, Luke Jacobson and Terry Rackley from StretchLab, who share their journey as franchisees and business partners. They discuss the importance of finding the right franchise opportunity an...

Apr 30, 202441 minEp. 263

Why the Salon Suite Concept Is Perfect for Semi-Absentee Franchising With Erin Elgin of Sola Salons

Is franchising a salon suite a good idea? The beauty industry continues to grow as more people take personal care seriously, driving more interest in health and beauty services than ever before. We're also seeing more health and beauty professionals transition to independent business ownership. Hence, salon suite franchises are a great way to capitalize on this trend. But what does it take to run such a franchise? Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community...

Apr 23, 202438 minEp. 262

Building Unstoppable Teams: Attract, Engage, and Empower Top Talent With Mike Michalowicz

As you start growing your company, you need the right people on your team. Even if you're the CEO, you can’t be the only one leading the company’s direction and strategy. You need a strong team of A-players to challenge your ideas and contribute new ones. Building a strategy should be easy when you have the right people in the right positions. Attracting and retaining top talent is the challenging part. Hiring can be tricky, and sometimes, it can feel like you may never find the right fit. Join ...

Apr 16, 202430 minEp. 261

How to Grow and Scale Your Franchise Business With Dan Rowe of Fransmart

Emerging brands often find themselves in a competitive marketplace full of established brands. With only a dream and a tight budget, how can these new brands, which are typically rough around the edges, become successful? Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE : https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr Dan Rowe, the founder of Fransmart, shares his insights on franchising and growing emerging brands. He has solid experien...

Apr 09, 202453 minEp. 260

The Grand Opening Playbook: Steps to a Successful Launch With Brooke Budke

New beginnings are worth celebrating, so it’s not uncommon for new businesses or franchisees to hold a grand opening event. Whether it’s your first franchise or your 10th, the grand opening is an exciting milestone that must be carefully planned. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE : https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr In this conversation, Brooke Budke, a fractional Chief Marketing Officer (CMO) and founder of Mo...

Apr 02, 202440 minEp. 259

The Secret to Achieving Top Franchisee Status in Complex Businesses With Andy Ayers

If you’re contemplating investing in a franchise, one thing you should consider is whether you have the skills required to become a business owner. Although you don’t need a lot of business experience because most franchisors will provide thorough training, there are a number of skills that are extremely helpful, especially if you’re investing in a complex business. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE : https://www.facebook.com/groups/franchise...

Mar 26, 202446 minEp. 258

How to Build Successful Franchisor and Franchisee Relationships With Jeff Herr

As you begin your journey into franchising, chances are you will travel along the path many franchisors and franchisees have experienced. For some, it can be a fantastic journey. However, others get frustrated and decide that franchising is not for them. Franchisees go through different stages in their relationship with a franchisor. Franchisors should understand and communicate with franchisees at each stage. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HER...

Mar 19, 202425 minEp. 257

The Blueprint for Growing Your Franchise Into Multiple Locations With Jeff Herr

Whether you're new to franchising or running a successful business, you may still need guidance on your next steps. Who do you ask for advice when you're in that situation? Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE : https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr For the last few episodes, Erik and his business partner, Jeff Herr from Front Street Equity Partners, have been offering valuable advice on how to succeed in franchising...

Mar 12, 202435 minEp. 256

Key Factors to Consider if You Are a Franchise Buyer With Bobby Brennan

Buying a franchise is a complex process, especially for first-time buyers. It's a long-term investment, and it will be one of the most significant investments you will probably make. Hence, the decisions you make during the buying process are crucial. Which franchise concept are you planning to pursue? How do you choose the right brand? What are the first steps to take? Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE : https://www.facebook.com/groups/franc...

Mar 05, 202434 minEp. 255

Here’s What I Would Do if I Had to Start over as a Franchisee With Jeff Herr

Buying a franchise can be an excellent move for an aspiring entrepreneur who doesn’t want to build a new business from scratch. In a perfect world, franchisees acquire a model that works on every level. However, it is not entirely a walk in the park. There are still a bunch of challenges that may come your way. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE : https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr Today, Erik and Jeff continue ...

Feb 27, 202427 minEp. 254

Brand New or Tried-and-True? Choosing the Right Franchise Founder With Jeff Herr

A lot of people agree that franchising is more effective than starting a business from scratch. However, it's not as simple as just buying a franchise and waiting for the money to come. Before investing in a franchise, it is essential to have a thorough understanding of all the costs involved in buying and running it. You must know if the ROI would be worth it. Also, choosing the right franchise founder is a critical component before deciding which brand to invest in. Join Over 5,500 Franchisees...

Feb 20, 202429 minEp. 253

Pickleball and Profit: Franchise Diversification Insights from Cookie Tycoon James Maguire

The demand for baked goods franchises is on the rise, and people like James Maguire are reaping the rewards of being early in the game. He currently operates seven Crumbl Cookies locations in MA, ME, VT, and NH. But even with the success of his cookie franchise, James decided to diversify and invest in another business—pickleball! Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE : https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr In this ep...

Feb 13, 202443 minEp. 252

To Franchise Or Not To Franchise: The Good And The Bad of Franchising With Joe Attia

Opening a franchise is an opportunity to start and run your own business without building a brand from scratch. However, it’s essential to understand what’s involved before taking advantage of this rewarding option for starting a business. Franchising is a good way to find business success. But it is not a magic pill. You have to consider a lot of different factors before jumping into a franchise, like how to choose a brand, how to determine enterprise value, what questions you must ask from the...

Feb 06, 20241 hr 6 minEp. 251

Rankings Ruckus: The Truth About Entrepreneur Franchise 500 List With Tracy Stapp Herold

As you start looking at brands to invest in, there's one list that you should definitely check on. The Franchise 500 list is said to be a definitive guide for people who want to buy a franchise. And if you’re a franchisor, this is where your hard work is recognized. But you might be skeptical about the integrity of the list. Some even say those who advertise the most get on top of the list. But what is the truth about the Franchise 500 list? Join Over 5,500 Franchisees and Franchisors in our FRE...

Jan 30, 202442 minEp. 250

Franchising Trends And Insider Scoops To Watch Out For In 2024 with Jeff Herr

As the new year starts, you get excited about new opportunities and a chance to build a better future. You may want to dive into entrepreneurship or invest in 2024, and perhaps you're wondering if that's a good idea. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE If you plan to venture into franchising, valuable insights await you in this episode. Today, Erik and his business partner, Jeff Herr, co-founder & Managing Director of Front Street Equity Pa...

Jan 23, 202442 minEp. 249

Build Your Wealth & Create Freedom Through Franchising With Brian Beers

Many believe buying a franchise is an easy way to make money. Opening a franchise can indeed be a lower-risk way to start a business, and it can be pretty profitable, but it’s not for everyone. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE First, there are several hoops you’ll need to jump through if you decide to invest in a brand. Plus, there's always the question of which brands to choose among the many brands out there. What if you make the wrong cho...

Jan 16, 202447 minEp. 248

Erik Van Horn Answers Your Burning Questions About Franchising

Everyone talks about work-life balance, but is it possible to achieve that? Today, Erik lets us in on how he starts his day on his ranch, living with his family, ducks, chickens, and other farm animals, plus his adorable puppy named River (who was accused of being a chicken killer!). Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE Erik brings his daughter and their pup on the show to show us this side of his life. Let's join them as they investigate who ki...

Jan 09, 202438 minEp. 247

The Recipe Behind Dirty Dough's Success With Bennett Maxwell and Jill Summerhays

Late at night, when you can't sleep or are thinking about something, a choco-chip cookie with a warm glass of milk is your best companion. But what makes cookies so lovable? For one, the smell of freshly baked cookies is so heavenly, and they are so yummy! But mostly, a cookie is your best friend when you just want to be with yourself. That's probably why many people want to learn how to bake cookies. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE To get ...

Jan 02, 202447 minEp. 246

The Story Behind Hawaii Fluid Art With Maya Ratcliff

Art can bring a new sense of joy into people’s lives. Having a creative outlet and being part of a community with shared interests can be fulfilling. If you’re an entrepreneur who wants to help people gain a unique and joyful experience through art, this episode will inspire you. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE Maya Ratcliff, founder of Hawaii Fluid Art, began her art career helping people with brain injuries delve into their artistic talen...

Dec 26, 202359 minEp. 245

The Brilliance of Boring Businesses With Justin Donald

As a business owner or investor, it's too easy to become caught up in pursuing the next big thing, But what if someone told you that building wealth can also involve following the most boring options? ⚠️ For a limited time, Justin is offering a Free Strategy Session to our podcast listeners who would like to explore their options to become a Lifestyle Investor. Click Here to book now ⚠️ While everyone is focused on new startups, there is a significant opportunity to invest in underrated business...

Dec 19, 202337 minEp. 244

Critical Success Factors For Emerging Brands With Front Street Equity Partners

So, you want to dip your toes in franchising. Great! But before you look at your financing options for buying into a franchise, you must understand how to determine the market value of the business. When it is time to have that conversation, both buyer and seller must agree on the business valuation and other fees. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE In this episode, Erik and Jeff Herr engage in a fun conversation around franchise fees, why bra...

Dec 05, 202353 minEp. 242

Video Storytelling Secrets to Grow Your Franchise With Trevor Rappleye

For as long as anyone can remember, storytelling has been used to share information and make meaningful connections. But how can storytelling showcase your brand story and grow your business? Many people in the franchising world are missing out on a critical aspect of storytelling. Today’s consumers want more than superb products and services that improve their lives. They want to feel personally connected to the brands they buy from, and video storytelling is the key to giving it to them. Join ...

Nov 28, 202338 minEp. 241

Insider Tips and Tricks to Building a Franchise Empire, From The Wolf of Franchises

Many say franchising is easier than building a business from scratch, but it's not as simple as you think. While buying a franchise can be advantageous when starting a business, you'll typically need a significant upfront investment. You must pay an initial fee for the right to operate under a franchisor's established brand and business model. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE Before starting, you should think carefully to ensure that buying ...

Nov 21, 202354 minEp. 240

Franchise Marketing Strategies For Multi-Location Businesses With Madeleine Zook

Have you ever wondered how the biggest and best brands approach their branding strategy, franchise development, employee recruitment, and localized marketing on a daily basis? How do they know what’s working, what’s not, and what else can they do to excel in franchise marketing? Today's guest has some excellent insights for you, whether you're a franchisee or a franchisor. Her advice comes from real-life experiences as a multi-unit, multi-brand franchisee. Join Over 5,500 Franchisees and Franchi...

Nov 14, 202348 minEp. 239

Don't Buy a Franchise Unless You Know This With Bobby Brennan

If you’ve always wanted to run a business but find the startup phase overwhelming, you should consider purchasing a franchise instead. When you buy a franchise, you essentially borrow another company’s proven business model, which is a much safer bet for starting a new business. While this has its advantages, there are also disadvantages to franchising that you may not know about, so before you decide if it's right for you, there are essential factors you should consider. Join Over 5,500 Franchi...

Nov 07, 202354 minEp. 238

Here’s What It Actually Means to Build Brands With Rich Moyer

Many people dream of owning a business and being in control of their destiny. However, knowing where to start can be difficult if you've never run a business. Fortunately, working with advisors and being good in sales can be your key to success. Today's guest shares his experience starting and growing his brand. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE Rich Moyer is the Founder and CEO of Hoppin' Brands. He started his career in the golf industry, b...

Oct 31, 202346 minEp. 237

Why You Should Be Data-Driven in Franchising with FRANdata's Edith Wiseman

If there's a way for you to get a competitive edge in franchising, wouldn't you take it? In this episode, we delve into the pivotal role of data-driven research from FRANdata. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE FRANdata works with clients on their most challenging performance issues, investing significant time and effort in developing and renewing a knowledge base that offers unique perspectives and insights and creates long-term strategic dir...

Oct 24, 202352 minEp. 236

How to Find the Best Franchise Location With Jonathan Hill

When you’re about to purchase a home, one of your primary considerations is location. The same consideration applies when you’re looking to buy a franchise. Whether opening a physical store or operating the franchise from within your home, your overall location can play a big part in your success. If you're looking for a new site or about to sign a lease, this episode provides valuable information you may not find anywhere else. Join Over 5,500 Franchisees and Franchisors in our FREE Private Fac...

Oct 17, 202350 minEp. 235

How to Be a Great Salesperson by Asking the Right Questions With Phil M Jones

Have you ever walked into a store where the salesperson immediately gave you a pitch for their latest product without asking what you need first? Many salespeople assume they know what the customer needs. But instead of making assumptions, the best way to approach a prospect is to ask better questions and make the conversation count. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE. A great salesperson asks the right questions, which puts the focus on the c...

Oct 10, 202345 minEp. 234
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