Founders - podcast cover

Founders

Learn from history's greatest entrepreneurs. Every week I read a biography of an entrepreneur and find ideas you can use in your work. This quote explains why: "There are thousands of years of history in which lots and lots of very smart people worked very hard and ran all types of experiments on how to create new businesses, invent new technology, new ways to manage etc. They ran these experiments throughout their entire lives. At some point, somebody put these lessons down in a book. For very little money and a few hours of time, you can learn from someone’s accumulated experience. There is so much more to learn from the past than we often realize. You could productively spend your time reading experiences of great people who have come before and you learn every time." —Marc Andreessen

Episodes

#306 David Ogilvy (Confessions of an Advertising Man)

What I learned from reading Confessions of an Advertising Man by David Ogilvy. ---- Listen to one of my favorite podcasts: Invest Like the Best ---- Join my free email newsletter to get my top 10 highlights from every book ---- (4:15) When Fortune published an article about me and titled it: "Is David Ogilvy a Genius?," I asked my lawyer to sue the editor for the question mark. (4:45) The people who built the companies for which America is famous, all worked obsessively to create strong cultures...

Jun 05, 202348 min

#305 Robert Caro on power, poverty, ruthlessness, & obsession

What I learned from reading Working by Robert Caro. ---- Listen to one of my favorite podcasts: Invest Like the Best: Sam Hinkie: Find Your People ---- [3:40] You can't get very deep into Johnson's life without realizing that the central fact of his life was his relationship with his father. [8:00] It was the hill country and his father's failures that taught him how terrible could be the consequences of a single mistake. [8:45] Lyndon Johnson wouldn't understand. He would refuse to understand. ...

May 29, 202355 min

#304: Sol Price (The Founder Who Taught Jim Sinegal, Sam Walton, Jeff Bezos, Bernie Marcus)

What I learned from reading Sol Price: Retail Revolutionary by Robert Price. ---- [6:50] He believed in developing strong operating efficiencies, and he continually emphasized passing on savings to customers. [8:48] It's pretty incredible to think about that Sol's ideas have created trillions of dollars of value. [11:18] You can always understand the son by the story of his father. The story of the father is embedded in the son. — Francis Ford Coppola: A Filmmaker's Life by Michael Schumacher. (...

May 22, 20231 hr

#303 Rose Blumkin (Warren Buffett's Favorite Founder)

What I learned from reading The Women of Berkshire Hathaway: Lessons from Warren Buffett's Female CEOs and Directors by Karen Linder. ---- Follow one of my favorite podcasts: Invest Like the Best and listen to episode 326 Alexis Rivas—A New Blueprint for Homebuilding ---- Episode outline: Mr. Buffett, we're going to put our competitors through a meat grinder. — Buffett: The Making of an American Capitalist by Roger Lowenstein. (Founders #182) There are several "Going Out of Business" advertiseme...

May 14, 202333 min

#302 Napoleon (The Mind of Napoleon)

What I learned from reading The Mind of Napoleon: A Selection of His Written and Spoken Words edited by J. Christopher Herold. ---- Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes ---- Follow one of my favorite podcasts Invest Like The Best and listen to episode 326 Alexis Rivas ---- (3:45) A man who combined energy of thought and energy of action to an exceptional degree. (4:45) He knows that men have always been the same, that noth...

May 08, 202350 min

#301 Tiger Woods

What I learned from reading Tiger Woods by Jeff Benedict and Armen Keteyian. ---- Follow one of my favorite podcasts Invest Like The Best and listen to episode 326 Alexis Rivas ---- [3:00] He was someone no one had ever seen or will ever see again. [5:20] You can always understand the son by the story of his father. The story of the father is embedded in the son. — Francis Ford Coppola: A Filmmaker's Life by Michael Schumacher. (Founders #242) [7:15] His output was enormous, much greater than th...

May 01, 20231 hr 4 min

#300 James Dyson (Against the Odds)

What I learned from reading Against the Odds: An Autobiography by James Dyson for the 4th time. You can also find the book on Book Finder . ---- Follow one of my favorite podcasts Invest Like The Best and listen to episode 293 David Senra: Passion and Pain ---- Episode Outline: [4:30] Invention: A Life by James Dyson (Founders #205) [2:41] I am a creator of products, a builder of things, and my name appears on them. That is how I make a living and they are what have made my name at least familia...

Apr 24, 20231 hr 21 min

#299 Steve Jobs (Make Something Wonderful)

What I learned from reading Make Something Wonderful: Steve Jobs in his own words . ---- Get access to the World’s Most Valuable Notebook for Founders at Founders Notes.com You can read, reread, and search all my notes and highlights from every book I've ever read for the podcast. You can also ask SAGE any question and SAGE will read all my notes, highlights, and every transcript from every episode for you. A few questions I've asked SAGE recently: What are the most important leadership lessons ...

Apr 17, 20232 hr 1 min

#298 I had lunch with Sam Zell

What I learned from having lunch with Sam Zell and reading Zeckendorf: The Autobiography of The man Who Played a Real-Life Game of Monopoly and Won the Largest Real Estate Empire in History by William Zeckendorf. ---- Get access to the World’s Most Valuable Notebook for Founders at Founders Notes.com You can read, reread, and search all my notes and highlights from every book I've ever read for the podcast. You can also ask SAGE any question and SAGE will read all my notes, highlights, and every...

Apr 10, 20232 hr 30 min

#297 Yvon Chouinard (Patagonia)

What I learned from rereading Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard. ---- Get access to the World’s Most Valuable Notebook for Founders at Founders Notes ---- Follow Founders Podcast on YouTube ---- Follow one of my favorite podcasts Invest Like The Best ! ---- [3:45] One of my favorite sayings about entrepreneurship is: If you want to understand the entrepreneur, study the juvenile delinquent. The delinquent is saying with his actions, “This sucks....

Apr 03, 20231 hr

A conversation with David and Ben from the Acquired podcast

David Rosenthal and Ben Gilbert — of the Acquired podcast — invited me to San Francisco for a discussion on our mutual obsession: spending every waking hour studying the history of entrepreneurship and sharing those lessons on our podcasts. ---- Follow Acquired in your podcast player here or at Acquired.fm This episode is brought to you by: Tiny : Tiny is the easiest way to sell your business. Tiny provides quick and straightforward exits for Founders. Get in touch with Tiny by emailing hi@tiny....

Mar 29, 20233 hr 10 min

#296 Bernard Arnault (The Richest Man in the World)

What I learned from reading The Taste of Luxury: Bernard Arnault and the Moet-Hennessy Louis Vuitton Story by Nadege Forestier and Nazanine Ravai. ---- Get access to the World’s Most Valuable Notebook for Founders at Founders Notes ---- Follow one of my favorite podcasts Invest Like The Best ! ---- [1:16] I am the boss. I shall be here on Monday morning and I shall be running the company in person. [4:30] The Taste of Luxury: Bernard Arnault and the Moet-Hennessy Louis Vuitton Story by Nadege Fo...

Mar 27, 20231 hr 8 min

#295 I had dinner with Charlie Munger

What I learned from having dinner with Charlie Munger and rereading The Tao of Charlie Munger . ---- Get access to the World’s Most Valuable Notebook for Founders at Founders Notes ---- Follow Founders Podcast on YouTube ---- Follow one of my favorite podcasts Invest Like The Best ! (5:45) The blueprint he gave me was simple: Forget what you know about buying fair businesses at wonderful prices; instead, buy wonderful businesses at fair prices. (8:48) He has never forgotten the importance of hav...

Mar 21, 20231 hr 18 min

#294 Napoleon

What I learned from reading Napoleon: A Concise Biography by David Bell. ---- Get access to the World’s Most Valuable Notebook for Founders at Founders Notes ---- Follow Founders Podcast on YouTube ---- Follow one of my favorite podcasts Invest Like The Best ! [3:00] He could think quicker and along more individual and original lines than any of them. [4:00] John D: The Founding Father of the Rockefellers by David Freeman Hawke. (Founders #254) [4:14] Miami meetup with Shane Parrish [7:31] His l...

Mar 13, 202343 min

#293: Ray Kroc (The Making of McDonald's)

What I learned from rereading Grinding It Out: The Making of McDonald's by Ray Kroc. ---- Get access to the World’s Most Valuable Notebook for Founders at Founders Notes ---- Follow Founders Podcast on YouTube ---- Follow one of my favorite podcasts Invest Like The Best ! [2:00] I have always believed that each man makes his own happiness and is responsible for his own problems. [4:00] I was fascinated by the simplicity and effectiveness of the system they described that night.Each step in produ...

Mar 06, 202352 min

#292 Daniel Ludwig (The Invisible Billionaire)

What I learned from rereading The Invisible Billionaire: Daniel Ludwig by Jerry Shields. ---- Get access to the World’s Most Valuable Notebook for Founders at Founders Notes ---- Follow one of my favorite podcasts Invest Like The Best ! ---- [2:00] Obsessed with privacy, Ludwig pays a major public relations firm fat fees to keep his name out of the papers. [4:00] An associate speaks of his unlimited ingenuity in dreaming up new ways of doing things. [5:00] Ludwig’s most notable characteristic, b...

Feb 27, 202347 min

#291 David Packard (Founder of HP)

What I learned from reading The HP Way: How Bill Hewlett and I Built Our Company by David Packard. ---- Get access to the World’s Most Valuable Notebook for Founders by signing up for Founders Notes ---- Follow one of my favorite podcasts Invest Like The Best ! ---- Do our products offer something unique? Customer satisfaction second to none is the only acceptable goal. What I learned from rereading Jeff Bezos' Shareholder Letters for the 3rd time (Founders #282) In Silicon Valley, the ultimate ...

Feb 20, 202347 min

#290 Bill Gates

David Senra reviews the biography "Hard Drive: Bill Gates and the Making of the Microsoft Empire," diving into the formative years and intense drive that defined the young Bill Gates. The episode explores his early obsession with computers, his ruthless competitive spirit, and the pivotal decisions that shaped Microsoft's rise, including the deal with IBM and the development of MS-DOS. It highlights Gates's focus, financial conservatism, and relentless pursuit of market dominance, painting a portrait of a brilliant and driven entrepreneur.

Feb 13, 202347 min

#289 Brunello Cucinelli

What I learned from reading The Dream of Solomeo: My Life and the Idea of Humanistic Capitalism by Brunello Cucinelli. ---- This episode is brought to you by: Tiny : Tiny is the easiest way to sell your business. Quick and straightforward exits for Founders. ---- Follow one of my favorite podcasts Invest Like The Best and listen to episode 293 David Senra Passion and Pain ! [4:00] I am reminded of Machiavelli: during his exile, he too spent his afternoons playing board games and drinking wine, w...

Feb 07, 202353 min

#288 Ralph Lauren

What I learned from reading Ralph Lauren: The Man Behind the Mystique by Jeffrey Trachtenberg. ---- Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes ---- Follow one of my favorite podcasts Invest Like The Best and listen to episode 311 John Fio — Creating Magic for Consumers, episode 307 Jeremiah Lowin: Explaining the New AI Paradigm, and episode 293 The Business of Gaming. ---- [2:01] When I lumped him together with a handful of othe...

Jan 31, 20231 hr 1 min

#287 The Founder of Rolls-Royce

What I learned from rereading Rolls-Royce: The Magic of a Name: The First Forty Years of Britain s Most Prestigious Company by Peter Pugh. ---- Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes ---- Follow one of my favorite podcasts Invest Like The Best and listen to episode Mitch Lasky—The Business of Gaming ---- [2:31] Henry Royce had known poverty and hardship all his life. The only university he had graduated from was the one of h...

Jan 23, 202332 min

#286 Warren Buffett and Charlie Munger

What I learned from reading All I Want To Know Is Where I'm Going To Die So I'll Never Go There: Buffett & Munger – A Study in Simplicity and Uncommon, Common Sense by Peter Bevelin. ---- Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes ---- Follow one of my favorite podcasts Invest Like The Best and listen to episode Mitch Lasky—The Business of Gaming Follow the podcast Gamecraft to learn more about the history of the video game indu...

Jan 16, 20231 hr 11 min

#285 Jay Gould (How Jay Gould Built Wall Street's Biggest Fortune)

What I learned from reading American Rascal: How Jay Gould Built Wall Street's Biggest Fortune by Greg Steinmetz. ---- Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes ---- [0:01] A series of spectacular financial triumphs had made Gould fabulously rich. At age thirty-six, he was the most notorious businessman in the country. [1:00] Vanderbilt told a newspaper that Gould was "the smartest man in America." Rockefeller, when asked who h...

Jan 10, 20231 hr

#284 Andrew Carnegie and Henry Clay Frick

What I learned from rereading Meet You in Hell: Andrew Carnegie, Henry Clay Frick, and the Bitter Partnership That Changed America by Les Standiford. ---- Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes ---- Follow one of my favorite podcasts Invest Like The Best and check out these great episodes: #137 Bill Gurley: All Things Business and Investing #88 Sam Hinkie: Data, Decisions, and Basketball #204 Sam Hinkie: Find Your People — [...

Jan 02, 20231 hr 7 min

#283 Andrew Carnegie

What I learned from rereading The Autobiography of Andrew Carnegie by Andrew Carnegie. ---- Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes ---- Follow one of my favorite podcasts Invest Like The Best ---- (1:01) 3 part series on Andrew Carnegie and Henry Clay Frick: Meet You In Hell: Andrew Carnegie Henry Clay Frick, and the Bitter Partnership That Transformed America by Les Standiford. (Founders #73) The Autobiography of Andrew Car...

Dec 26, 202252 min

#282 Jeff Bezos Shareholder Letters

What I learned from rereading Jeff Bezos' Shareholder Letters (for the 3rd time!) Read Jeff's letters in book form: Invent and Wander: The Collected Writings of Jeff Bezos or for free online: Amazon Investor Relations ---- Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes ---- Follow one of my favorite podcasts Invest Like The Best [2:30] Amazon hopes to create an enduring franchise [3:00] Because of our emphasis on the long term, we m...

Dec 19, 20221 hr 10 min

#281 Working with Steve Jobs

What I learned from rereading Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda. ---- Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes ---- Follow one of my favorite podcasts Invest Like The Best [2:01] We're going to relentlessly chase perfection, knowing full well we will not catch it, because perfection is not attainable. But we are going to relentlessly chase it because, in the p...

Dec 12, 202241 min

The Founder of Kinkos — Paul Orfalea

What I learned from reading Copy This!: How I turned Dyslexia, ADHD, and 100 square feet into a company called Kinkos by Paul Orfalea. ---- Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes ---- Follow Invest Like The Best in your favorite podcast player here Two episodes I recommend: Paul Orfalea - It's About the Money episode 299 David Senra - Passion & Pain episode 292 [5:23] I've never met a more circular, out-of-the-box thinker. I...

Dec 09, 20221 hr 15 min

#280 Jimi Hendrix

What I learned from reading Starting At Zero: His Own Story by Jimi Hendrix. ---- Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes ---- [0:01] He was also a compulsive writer, using hotel stationery, scraps of paper, cigarette cartons, napkins—anything that came to hand. [0:01] Decoded by Jay Z. (Founders #238) [1:00] He always claimed that for him life and music were inseparable. [5:00] I liked to be different. [5:00] The Autobiograp...

Dec 06, 202255 min

#279 What I Learned Before I Sold to Warren Buffett

What I learned from reading What I Learned Before I Sold to Warren Buffett: An Entrepreneur's Guide to Developing a Highly Successful Company by Barnett Helzberg Jr. ---- Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes ---- [5:00] Then, right there on the sidewalk I told one of the most astute businessmen in America why he ought to consider buying our family's 79-year-old jewelry business. "I believe that our company matches your cri...

Nov 29, 202256 min