Founders - podcast cover

Founders

Learn from history's greatest entrepreneurs. Every week I read a biography of an entrepreneur and find ideas you can use in your work. This quote explains why: "There are thousands of years of history in which lots and lots of very smart people worked very hard and ran all types of experiments on how to create new businesses, invent new technology, new ways to manage etc. They ran these experiments throughout their entire lives. At some point, somebody put these lessons down in a book. For very little money and a few hours of time, you can learn from someone’s accumulated experience. There is so much more to learn from the past than we often realize. You could productively spend your time reading experiences of great people who have come before and you learn every time." —Marc Andreessen

Episodes

#45 Built From Scratch: How A Couple of Regular Guys Grew The Home Depot from Nothing to $30 Billion

What I learned from reading Built From Scratch: How A Couple of Regular Guys Grew The Home Depot from Nothing to $30 Billion by Bernie Marcus and Arthur Blank. --- The creation of The Home Depot began with two words: "You're fired!" [0:01] Blinders on focus on the customer [5:45] Learning how not to manage people from Ming the Merciless [8:37] Meeting Ken Langone / the prehistory of Home Depot [11:00] 81% private / 19% public partnerships [18:40] Ken sells to Ming. Predicts Ming will fire Bernie...

Nov 05, 20181 hr 20 min

#44 A Memoir by the Cofounder of Microsoft

What I learned from reading Idea Man: A Memoir by the Cofounder of Microsoft by Paul Allen --- I was 21 years old and at loose ends (0:01) how Paul Allen works (4:09) coming up with the idea for Microsoft (4:48) admiring Bill Gates' bravado (7:56) advice from his father: do something you love (12:30) " Paul is an 'enthusiast' and when in the grip of an enthusiasm is almost totally irresponsible in other areas. How can one help such a student to see the error of his ways ? I don't know. He could ...

Oct 30, 20181 hr 23 min

#43 Ray Dalio: Principles: Life and Work

What I learned from reading Principles: Life and Work by Ray Dalio --- Whatever success I've had in life has had more to do with my knowing how to deal with my not knowing than anything I know [0:01] Ray's first principle and why [5:35] Ray's key to success [8:07] The similarities between investors and entrepreneurs [9:27] Shift your mindset from I know I am right to How do I know I am right? [13:05] Systemize your decision making [14:09] Ray on his life story [17:30] the quality of your decisio...

Oct 22, 20181 hr 3 min

#42 One From Many: VISA and the Rise of Chaordic Organization

What I learned from reading One From Many: VISA and the Rise of Chaordic Organization by Dee Hock --- Walking away at the pinnacle of success was the hardest thing I have ever done (0:01) Through the years, I have greatly feared and sought to keep at bay the four beasts that inevitably devour their keeper – Ego, Envy, Avarice, and Ambition. In 1984, I severed all connections with business for a life of isolation and anonymity, convinced I was making a great bargain by trading money for time, pos...

Oct 16, 20181 hr 27 min

#41 The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

What I learned from reading The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz. --- There's no recipe for complicated, dynamic situations [0:01] Meeting Marc Andreessen [8:30] The co-founder relationship between Marc and Ben [11:00] How they came up with the idea for Loudcloud (Opsware) / A business is just an idea that will make someone's life better. —Richard Branson [13:45] Ben finds value by asking the question: What would I do if we went ban...

Oct 08, 20181 hr

#40 Insisting On The Impossible: The Life of Edwin Land and Instant: The Story of Polaroid

What I learned from reading Insisting On The Impossible: The Life of Edwin Land and Instant: The Story of Polaroid --- If you dream of something worth doing and then simply go to work on it, and don’t think anything of personalities, or emotional conflicts, or of money, or of family distractions; if you just think of, detail by detail, what you have to do next, it is a wonderful dream. [0:01] Edwin Land was a pioneer whose inventions were dismissed, and yet he created a great company by dint of ...

Oct 02, 20181 hr 9 min

#39 Walt Disney: An American Original

What I learned from reading Walt Disney: An American Original by Bob Thomas --- He seemed eager to sum up the lessons he had learned and tell people how he applied them in his life. [0:01] He worked long hours over drawings in his room. Never revealing a project until he completed it. [5:32] Walt Disney's first business: Iwerks-Disney Commercial Artists [9:34] Walt Disney's second business: Laugh-O-Gram Films [13:30] Walt Disney's third business: The Walt Disney Company [17:03] "Should the idea ...

Sep 24, 20181 hr 36 min

#38 The Space Barons: Elon Musk, Jeff Bezos, and the Quest to Colonize the Cosmos

What I learned from reading The Space Barons: Elon Musk, Jeff Bezos, and the Quest to Colonize the Cosmos by Christian Davenport. --- [0:54] Musk and Bezos were the leaders of this resurrection of the American space program, a pair of billionaires with vastly different styles and temperaments. Always audacious, Musk had plowed far ahead, his triumphs and failures commanding center stage. Bezos remained quiet and clandestine, his mysterious rocket venture kept hidden behind the curtain. [1:36] Mu...

Sep 17, 20181 hr 30 min

#37 The Fish That Ate The Whale: The Life and Times of America's Banana King

What I learned from reading The Fish That Ate the Whale: The Life and Times of America's Banana King by Rich Cohen. --- When he arrived in America in 1891 at age fourteen, Zemurray was tall, gangly, and penniless. When he died in the grandest house in New Orleans sixty-nine years later, he was among the richest, most powerful men in the world. In between he worked as a fruit peddler, a banana hauler, a dockside hustler, and the owner of plantations on the Central American isthmus. He batted and ...

Sep 09, 20181 hr 21 min

#36 Finding The Next Steve Jobs: How to Find, Keep, and Nurture Talent

What I learned from reading Finding The Next Steve Jobs: How to Find, Keep, and Nurture Talent by Nolan Bushnell. --- A pong is a piece of advice designed to help enhance creativity. It applies to only where the advice is helpful. Unlike a rule which thinks itself applicable to every situation. (4:36) Cherish the pink-haired. (16:53) Hire the obnoxious: Steve Jobs believed he was always right and was willing to push harder and longer than other people who might have had equally good ideas but ca...

Sep 03, 201845 min

#35 George Lucas: A Life

What I learned from reading George Lucas: A Life by Brian Jay Jones. --- Lucas unapologetically invested in what he believed in the most: himself . “What we’re striving for is total freedom, where we can finance our pictures, make them our way, release them where we want them released, and be completely free to express ourselves,” explained Lucas. “That’s very hard to do in the world of business. In this country, the only thing that speaks is money and you have to have the money in order to have...

Aug 26, 20181 hr 22 min

#34 Creativity Inc: The Autobiography of the founder of Pixar

What I learned from reading Creativity Inc: Overcoming The Unseen Forces That Stand In The Way of True Inspiration by Ed Catmull. --- Lead with a light touch (18:59) Anchor yourself with your why (23:35) Bet on yourself (39:54) Decentralize problem-solving (52:56) People are more important than ideas (1:00:45) Analyze ways to improve your process after a project is complete (1:24:10) Keep a startup mentality (1:26:36) ---- Founders Notes gives you the ability to tap into the collective knowledge...

Aug 20, 20181 hr 28 min

#33 Levi Strauss: The Man Who Gave Blue Jeans to the World

What I learned from reading Levi Strauss: The Man Who Gave Blue Jeans to the World by Lynn Downey --- [0:01] Levi was one of the men who set that firm foundation [17:35] I do not have at this time a specific occupation...I will share the fate that has been assigned to me [22:29] Enduring hardship for the ultimate goal [29:24] A hole in the market [42:00] Levi starts his business cold [54:18] The dangers of shipping by sea [1:04:42] Inventing Jeans by accident [1:10:00] Overnight success 20 years...

Aug 12, 20181 hr 20 min

#32 Alibaba: The House That Jack Ma Built

What I learned from reading Alibaba: The House That Jack Ma Built by Duncan Clark. --- Crazy Jack (0:01) The internet is filling the void created by state planning (6:59) Jack has made a career out of being underestimated: “I am a very simple guy. I am not smart. I might have a smart face but I’ve got very stupid brains.” (20:35) Jack’s early life / Discipline and Curiosity (24:43) Jack Magic: “ Nobody saw the opportunity in this business. We didn’t make much money at first, but Jack persevered…...

Aug 09, 20181 hr 48 min

#31 Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue and Zero to One: Notes on Startups, or How to Build the Future

What I learned from reading Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue and Zero to One: Notes on Startups, or How to Build the Future --- Culture Eats Strategy [1:45] Conspiracy as a metaphor for a company [3:56] It is a story of poetic justice on a grand scale plotted silently for nearly a decade [6:02] Something in these pages planted itself deep into Thiel's mind when he first read it long ago [15:25] It was ruthless efficiency and hyper-competence. [21:40] You w...

Aug 02, 20182 hr 38 min

#30 Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future

What I learned from reading Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance. --- I don't want to be the person who ever has to compete with Elon (0:47) Musk expects you to keep up (2:45) Short of building an actual money-crushing machine, Musk could not have picked a faster way to destroy his fortune. He became a one-man, ultra-risk-taking venture capital shop (4:41) Revisit old ideas (5:22) It was not unusual for him to read ten hours a day (7:49) His approach to ...

Jul 09, 201838 min

#29 The HP Way: How Bill Hewlett and I Built Our Company

What I learned from reading The HP Way: How Bill Hewlett and I Built Our Company by David Packard. --- [0:01] How Steve Jobs was inspired by David Packard [1:00] Books are the original hyperlinks [4:30] Profit is the measure of how well we work together [9:00] HP's first product [11:00] Podcasts before podcasts [14:00] Many of the things I learned in this process were invaluable, and not available in business schools [15:00] More businesses die from indigestion than starvation [16:30] The import...

Jul 02, 201839 min

#28 The Wright Brothers

What I learned from reading The Wright Brothers by David McCullough --- Unyielding determination (2:30) Jocko's concept of GOOD (4:00) The ability to focus on an idea for a long time is the antidote to short bursts of dopamine we get from checking social feeds all day. (6:30) The beginning of their side business (13:00) The importance of heroes (16:00) Rereading / revisiting old ideas (18:30) Books transformed idle curiosity into the active zeal of workers (22:00) Wilbur Wright on risk: “ The ma...

Jun 25, 201842 min

#27 A Truck Full of Money: Coding, Mania, Love, Genius: The Life of an American Entrepreneur

What I learned from reading A Truck Full of Money: Coding, Mania, Love, Genius: The Life of an American Entrepreneur by Tracy Kidder --- [7:00] Kayak sells for $1.8 billion [12:00] "I'm paying attention. I want meetings of three people, not ten." [15:00] "Someday this boy's going to get hit by a truck full of money, and I'm going to be standing beside him." [22:30] A description of Paul's bipolar disorder [31:00] The economics of games [36:30] Learning how to negotiate from his Dad [43:00] "The ...

Jun 15, 20181 hr 25 min

#26 My Life and Work: The Autobiography of Henry Ford

What I learned from My Life and Work: The Autobiography of Henry Ford . --- A theory of business (0:01) If an old idea works then the weight of the evidence is all in its favor. The Lindy Effect. (7:30) All people are not equal (11:00) " That is why I never employ an expert in full bloom " (15:00), " I quit my job on August 15th, 1899 and went into the automobile business " (19:30) Henry Ford's philosophy on constant change (25:00) Henry Ford's 3 conclusions about business (26:00) Traits of a pr...

May 02, 201853 min

#25 Against the Odds: An Autobiography by James Dyson

What I learned from reading Against the Odds: An Autobiography by James Dyson --- I am a creator of products, a builder of things. [0:01] This book is the story of 15 years of struggle to finally invent, own, and sell his own product. [1:35] This is the exposition of a business philosophy which is very different from anything you might have encountered before. [2:11] The first 75% to 80% of the book is just struggle after struggle. [2:47] Dyson had a bunch of people that he looked up to that mot...

Apr 22, 20181 hr 26 min

#24 No Better Time: The Brief, Remarkable Life of Danny Lewin, the Genius Who Transformed the Internet

What I learnd by reading No Better Time: The Brief, Remarkable Life of Danny Lewin, the Genius Who Transformed the Internet by Molly Knight Raskin. --- When Danny was excited about something, you couldn't help but get excited too (3:00) Steve Jobs had one speed: GO! (6:00) Danny joins Israel's special forces (10:00) "Life is too short to be bored. Only boring people are bored." (19:00) The idea for Akamai (22:00) "If he didn't know something, he'd go learn it." (28:00) Building a company the rig...

Apr 15, 20181 hr 15 min

#23 The New New Thing: A Silicon Valley Story

What I learned from reading The New New Thing: A Silicon Valley Story by Michael Lewis --- He grew up poor, dropped out of high school, and made himself 3 or 4 billion dollars (0:01), New Growth Theory (8:00), "Growth is just another word for change." (11:15), "The notion of what constituted useful work had broadened." (15:00), "If everyone was patient there'd be no new companies." (18:00), Turning his life around at 38 (21:00), Jim's idea to avoid the Innovator's Dilemma (30:00), The beginning ...

Apr 07, 20181 hr 2 min

#22 How To Turn Down A Billion Dollars: The Snapchat Story

What I learned from reading How to Turn Down a Billion Dollars: The Snapchat Story by Billy Gallagher. --- I'm not going to work for someone else (0:01) Early design decisions of Snapchat (7:45) Evan idolized Steve Jobs and Edwin Land (10:00) How Snapchat convinced people to download the app (13:00) How Facebook created the environment for Snapchat to grow (16:00) The problem of standard (21:00) Evan on conforming (23:00) Mark Zuckerberg's first move on Snapchat (27:00) A great quote from Jeff B...

Mar 20, 20181 hr 3 min

#21 Masters of Doom: How Two Guys Created an Empire and Transformed Pop Culture

What I learned from reading Masters of Doom: How Two Guys Created an Empire and Transformed Pop Culture by David Kushner. --- [0:35] For a new generation, Carmack and Romero personified an American dream: they were self-made individuals who had transformed their personal passions into a big business, a new art form, and a cultural phenomenon. [1:19] His (John Carmack) game and life aspired to the elegant discipline of computer code. [1:40] Romero wants an empire. I just want to create good progr...

Mar 01, 20181 hr 29 min

#20 Danny Meyer (The Transforming Power of Hospitality in Business)

What I learned from reading Setting the Table: The Transforming Power of Hospitality in Business by Danny Meyer. This is not a typical business book (0:30) Why don't you just do what you've been thinking about doing your whole life? (4:00) How Danny learned from other founders on what to do and what to avoid (8:00) The smartest business decision I ever made (18:00) Optionality as a non-negotiable (20:00) Inadequate focus on core product (23:30) The founding of Shake Shack is an example of this g...

Feb 06, 201843 min

#19 Becoming Steve Jobs

What I learned from reading Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader by Brent Schlender and Rick Tetzeli. --- Learning from great company-builders (0:30) Steve Jobs verbal mastery (5:00) The failed negotiations between NeXT and IBM (10:00) "But how can he be a turnaround expert when he eats his lunch alone in his office, with food served to him on china that looks like it came from Versailles?" (18:00) "You can't go to the library and find a book titled Th...

Jan 19, 20181 hr 14 min

#18 Let My People Go Surfing: The Education of a Reluctant Businessman

What I learned from reading Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard. --- I had always avoided thinking of myself as a businessman. I was a climber, a surfer, a kayaker, a skier, and a blacksmith. We simply enjoyed making good tools and functional clothes. [0:01] One day it dawned on me that I was a businessman and would probably be one for a long time. I knew that I would never be happy playing by the normal rules of business ; I wanted to distance my...

Jan 08, 201857 min

#17 Jeff Bezos and the Age of Amazon

What I learned from reading The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone. ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.   Get access to Founders Notes here .  ---- “ I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually w...

Jan 01, 20181 hr 4 min

#16 Titan: The Life of John D. Rockefeller

What I learned from reading Titan: The Life of John D. Rockefeller by Ron Chernow. [0:01] Rockefeller was a unique hybrid in American business, both the instinctive first-generation entrepreneur who founded the company and the analytical second-generation manager who extends and develops it. [0:30] Having created an empire of unfathomable complexity, he was smart enough to see that he had to submerge his identity in the organization. [0:43] Don’t say that I out to do this or that. We ought to do...

Dec 08, 20171 hr 4 min
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