Episode description
What I learned from reading Levi Strauss: The Man Who Gave Blue Jeans to the World by Lynn Downey
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[0:01] Levi was one of the men who set that firm foundation
[17:35] I do not have at this time a specific occupation...I will share the fate that has been assigned to me
[22:29] Enduring hardship for the ultimate goal
[29:24] A hole in the market
[42:00] Levi starts his business cold
[54:18] The dangers of shipping by sea
[1:04:42] Inventing Jeans by accident
[1:10:00] Overnight success 20 years in the making
[1:17:40] How Levi was able to serve customers who were illiterate or spoke another language
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