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Founders

Learn from history's greatest entrepreneurs. Every week I read a biography of an entrepreneur and find ideas you can use in your work. This quote explains why: "There are thousands of years of history in which lots and lots of very smart people worked very hard and ran all types of experiments on how to create new businesses, invent new technology, new ways to manage etc. They ran these experiments throughout their entire lives. At some point, somebody put these lessons down in a book. For very little money and a few hours of time, you can learn from someone’s accumulated experience. There is so much more to learn from the past than we often realize. You could productively spend your time reading experiences of great people who have come before and you learn every time." —Marc Andreessen
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Episodes

#422 Joseph Pulitzer

What I learned from reading Pulitzer: A Life in Politics, Print, and Power by James McGrath Morris. Made possible by: Ramp: ⁠ https://ramp.com⁠ Applovin: ⁠ https://www.applovin.com/⁠ Vanta: ⁠ https://vanta.com/founders

Jun 20, 202653 min

#421 Jony Ive

What I learned from reading Jony Ive: The Genius Behind Apple's Greatest Products by Leander Kahney. Made possible by: Ramp: https://ramp.com Axon by Applovin: https://axon.ai/founders Vanta: https://vanta.com/founders

Jun 10, 202653 min

#420 Steve Jobs In Exile

What I learned from reading Steve Jobs in Exile: The Untold Story of NeXT and the Remaking of an American Visionary by Geoffrey Cain. Made possible by: Ramp: https://ramp.com Axon by Applovin: https://axon.ai/founders Vanta: https://vanta.com/founders

Jun 04, 202654 min

#419 Kelly Johnson: Skunk Works

Kelly Johnson’s “14 Points” read like a SpaceX operations manual — 60 years before SpaceX was founded. Kelly Johnson created Skunk Works, which he defined as: “A concentration of a few good people solving problems far in advance—and at a fraction of the cost—of other groups by applying the simplest, most straightforward methods possible to develop and produce new projects. All it is really is the application of common sense to some pretty tough problems.” Kelly Johnson was a great engineer and s...

May 16, 202650 min

#418 Phil Knight: Founder of Nike

This episode explores the inspiring and challenging early days of Nike through Phil Knight's memoir, "Shoe Dog." It delves into his initial "crazy idea" to import Japanese running shoes, the critical influence of co-founder Bill Bowerman, and the immense financial struggles overcome by unwavering competitive drive and personal sacrifice. The narrative highlights key figures like Jeff Johnson and Knight's evolving philosophy on business, ultimately portraying Nike's genesis as a relentless quest for meaning and victory.

May 07, 20261 hr 3 min

#417 Arnold Schwarzenegger

This episode explores Arnold Schwarzenegger's autobiography, "The Education of a Bodybuilder," detailing his teenage discovery of the sport and his immediate, obsessive drive to be the best. It highlights his unusual hunger for success, his idolization of Reg Park, and his "abnormal" vision for an empire in America, despite parental disapproval. The discussion emphasizes Arnold's core philosophy of mental strength, extreme discipline, and the ability to apply bodybuilding principles of self-confidence, positive attitude, and hard work to achieve any goal, illustrating how this mindset fueled his path from an unknown Austrian to a global icon.

Apr 19, 202644 min

#416 The Relentless Missionary Creating AGI: Demis Hassabis

This episode explores the life and mission of Demis Hassabis, the visionary behind DeepMind, from his childhood as a chess prodigy to his relentless pursuit of artificial general intelligence (AGI). It details DeepMind's groundbreaking achievements like AlphaGo and AlphaFold, Demis's philosophical drive to understand reality, and the intense competitive landscape that emerged with rivals like OpenAI. The narrative highlights his pragmatic approach to balancing grand ambition with strategic decisions, including the controversial sale to Google to secure resources for his ultimate mission.

Apr 01, 202655 min

#415 How Elon Thinks

Drawing from Eric Jorgenson's "The Book of Elon," this episode explores Elon Musk's core thinking on advancing humanity through technology and living an extraordinary, useful life. It delves into his intense work ethic, strategies for overcoming fear, and the power of first principles thinking in solving complex problems. Listeners will gain insights into his unique leadership style, organizational design, and the critical importance of speed and making tangible products, all of which fueled the creation of SpaceX and Tesla.

Mar 24, 202651 min

#414 How SpaceX Works

This episode explores Max Olson's essay on "How SpaceX Works," detailing why the company's dominance remains unreplicable. It highlights SpaceX's foundational strategy of minimizing cost through first-principles thinking and vertical integration, coupled with a rapid build-test-learn engineering approach. The discussion also covers the critical role of SpaceX's unique culture, driven by an ambitious vision, forcing functions, and a willingness to treat failures as essential data, creating a powerful self-reinforcing system.

Mar 08, 202641 min

#413 How To Run Down A Dream

This episode delves into Bill Gurley's transformative "Running Down a Dream" talk and book, using the career trajectories of figures like Sam Hinkie, Bobby Knight, Bob Dylan, and Danny Meyer as powerful examples. It distills Gurley's wisdom into five actionable guidelines: finding immense passion, obsessively honing your craft, cultivating mentors, embracing peer relationships, and consistently paying it forward. The discussion highlights that sustained success comes from deep personal interest and relentless preparation, rather than solely pursuing status or compensation.

Mar 03, 202631 min

#412 How Roger Federer Works

This episode delves into the mental fortitude and strategic decisions that shaped Roger Federer's legendary career, drawing insights from his commencement address and biography. It highlights his transformation from a temperamental youth to a disciplined champion, emphasizing the importance of learning from mistakes, seeking immediate feedback, and cultivating self-trust. The discussion also explores his unique approach to training, team building, and personal life balance, which enabled him to sustain peak performance and avoid burnout over decades.

Feb 19, 202649 min

#411 Tortured Into Greatness: The Life of Andre Agassi

Andre Agassi's autobiography is a brutally honest story about a tennis legend who hated the game that made him famous. Agassi traces his journey from a harsh, obsessive childhood training regimen to superstardom, burnout, rebellion, and eventual redemption—revealing the psychological cost of greatness, the search for identity beyond winning, and how he ultimately found purpose on his own terms. This book was as good as everyone says it is. You should read it . Episode sponsors: ⁠ Ramp ⁠⁠⁠⁠⁠⁠⁠ gi...

Feb 04, 20261 hr 1 min

#410 Excellent Advice for Living

This episode delves into Kevin Kelly's collection of timeless advice from his book "Excellent Advice for Living." The host shares profound insights on personal growth, work ethic, and relationships, drawing parallels with famous entrepreneurs like Jobs, Munger, and Bezos. It emphasizes the importance of mindset, habits, and continuous learning to navigate life with grace and creativity.

Jan 25, 202638 min

The Singular Life of Rick Rubin

There's no one like Rick Rubin. He's a legendary music producer known for his minimalist approach and relentless pursuit of greatness. This episode is what I learned from reading ⁠Rick Rubin: In The Studio⁠ by Jake Brown. Episode sponsors: ⁠ Ramp⁠⁠⁠⁠⁠⁠⁠ gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud ⁠⁠⁠by going to Ramp and learning how they can help your business contr...

Jan 16, 20261 hr 21 min

#409 The Creative Genius of Rick Rubin

David Senra delves into Rick Rubin's unique philosophy on creativity, drawing lessons from "The Creative Act: A Way of Being." The discussion emphasizes the power of small habits, the necessity of creating an environment conducive to subconscious wisdom, and the importance of immersing oneself in great works to calibrate one's internal meter. Rubin's insights encourage artists to embrace self-doubt as part of the process, prioritize intuitive knowing over conventional advice, and relentlessly pursue making the "best thing possible" as an act of service.

Jan 08, 202643 minEp. 409

#408 How to Make a Few MORE Billion Dollars: Brad Jacobs

In this episode, David Senra dives into Brad Jacobs's new book, "How to Make a Few MORE Billion Dollars," revealing strategies from his 40+ year career. Brad outlines his playbook for raising massive capital from diverse investor types, his unique approach to integrating acquisitions for maximum value, and designing efficient organizational structures. Crucially, the discussion emphasizes Brad's powerful techniques for mental clarity, resilience, and maintaining a positive, generative mindset amidst the challenges of building billion-dollar companies.

Dec 29, 202543 min

The Life of Jesus

This episode delves into Paul Johnson's biography, "Jesus: A Biography of a Believer," exploring Jesus' life, teachings, and profound influence. It covers the historical context of the Roman Empire, Jesus' early life, his call to ministry, and his unique communication style. The discussion highlights his core messages of universal love, compassion, and a "spiritual revolution" focused on inner transformation, culminating in his crucifixion and enduring legacy.

Dec 25, 202535 min

#407 Bruce Springsteen Repairs the Hole in Himself

This episode delves into Bruce Springsteen's autobiography, revealing how his extreme work ethic, fueled by an unhappy childhood, led to immense professional success but also deep depression. It explores his journey to confront mental health struggles, overcome a fear of lasting relationships, and ultimately find healing through therapy and a profound connection with his wife, Patty. The episode highlights his realization that personal life and love ultimately triumph over artistic ambition.

Dec 14, 20251 hr 13 minEp. 407

#406 Christian von Koenigsegg

Christian von Koenigsegg built his hypercar company from a childhood dream, starting at 22 with no experience. He navigated financial struggles, a factory fire, and market skepticism through unwavering perseverance and a "show must go on" philosophy. His success stems from an unapologetic pursuit of perfection, meticulous in-house engineering, and a relentless drive for innovation, creating a brand with a cult-like following.

Dec 03, 202546 min

Red Bull's Billionaire Maniac Founder

This episode explores the extraordinary life and unique business philosophy of Dietrich Mateschitz, the visionary behind Red Bull. It details how Mateschitz built a global empire by rejecting traditional advertising in favor of extreme sports marketing, fostering rumors, and maintaining an asset-light structure that outsourced everything but marketing. The discussion also highlights his intense privacy, financial discipline, and unwavering commitment to his single product and personal independence, which he pursued until his death.

Nov 25, 20251 hr

#405 How Rockefeller Worked

This episode delves into John D. Rockefeller's unconventional principles for building Standard Oil, highlighting his view of business as war, his obsession with numbers, and his relentless dedication to improvement. It covers his strategic use of transportation rebates, his genius for identifying and leveraging opportunities, and his methodical yet often ruthless methods for consolidating power and transforming competitors into collaborators. The discussion reveals how his unwavering focus, self-control, and belief in his righteous cause underpinned his unprecedented success.

Nov 17, 202558 min

My conversation with Todd Graves

This episode delves into the extraordinary journey of Todd Graves, founder of Raising Cane's, emphasizing his "Do one thing and do it better than anyone else" maxim. He recounts overcoming early skepticism, unconventional financing through dangerous jobs, and the importance of an obsessive, customer-focused approach to quality. Graves also discusses the pitfalls of selling one's business, the benefits of a focused menu for efficiency, and why maintaining founder control and a strong culture of appreciation is crucial for long-term success and purpose beyond profit.

Nov 09, 20252 hr 1 min

#404 How Larry Ellison Thinks

This episode covers the unique way Larry Ellison thinks. I spent over 40 hours reading (and rereading) this book on Ellison written by Matthew Symonds . ⁠ I then spent several days editing down 40 pages of notes into a one-hour nonstop stream of Larry Ellison's ideas. Episode sponsors: ⁠Ramp⁠ ⁠⁠⁠⁠⁠⁠⁠ gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud ⁠⁠⁠by going to Ramp an...

Nov 04, 20251 hr 2 min

My Conversation with Brad Jacobs

I’ve started a new show where I have conversations with the greatest living Founders. The show is called David Senra. It will be on a separate podcast feed from Founders. So it is very important that you follow David Senra on ⁠Spotify⁠ , ⁠Apple Podcasts⁠ , ⁠YouTube⁠ , or ⁠wherever you're listening to this so you don't miss future episodes⁠ . Nothing is changing with Founders. I will never stop making Founders....

Oct 28, 20252 hr 4 min

#403 How Jensen Works

This episode explores the core operating principles of Nvidia CEO Jensen Huang, revealing his unique approach to leadership. Key themes include his relentless fight against complacency, his insistence on a flat organizational structure, and his belief in public criticism for collective learning. The discussion also covers his extreme work ethic, the use of 'top five' emails for unfiltered information, and his decades-long strategic vision that led Nvidia to dominate the AI market, emphasizing continuous adaptation and market creation.

Oct 20, 202555 min

My Conversation with Michael Dell

I’ve started a new show where I have conversations with the greatest living Founders. The show is called David Senra. It will be on a separate podcast feed from Founders. So it is very important that you follow David Senra on Spotify , Apple Podcasts , YouTube , or wherever you're listening to this so you don't miss future episodes . Nothing is changing with Founders. I will never stop making Founders....

Oct 13, 20251 hr 32 min

#402 Thomas Peterffy: The $80 Billion Founder Who Automates Everything

I didn’t know who Thomas Peterffy was. I was shocked to learn that he is 81 years old, worth $80 billion dollars, and has built his $120 billion company, Interactive Brokers, into one of the most efficient companies in the world. I discovered Peterffy by reading this incredible profile about him . I couldn’t put it down. That’s what this episode is about. Episode sponsors: ⁠Ramp⁠ ⁠⁠⁠⁠⁠⁠ gives you everything you need to control spend, watch your costs, and optimize your financial operations —all ...

Oct 05, 202532 min

My conversation with Daniel Ek: Founder of Spotify

I started a new show so I can have long-form conversations with the greatest living founders. You can watch on Spotify , Apple Podcasts , YouTube , X , or the web . The new show is on a separate feed so don't forget to follow David Senra so you don't miss future episodes. Nothing is changing with Founders. I will never stop making that podcast. Thanks for the support!...

Sep 28, 20252 hr 10 min

#401 How Bill Gates Works

This episode is about Bill Gates' obsessive drive and hardcore work ethic. Bill Gates had the rarest entrepreneurial talent—the ability to see the leverage point in a new industry, seize it with relentless intensity, and *will* Microsoft into one of the most successful companies in human history. To make this episode I read Bill's new autobiography, Source Code: My Beginnings , and pulled ideas and notes from 4 more books about his singular career: Hard Drive: Bill Gates and the Making of the Mi...

Sep 24, 20251 hr 8 min

#400 The Stubborn Genius of James Dyson

This episode delves into the extraordinary perseverance and unique business philosophy of James Dyson, drawing insights from his two autobiographies. It highlights his unwavering commitment to difference, total control, and an obsessive pursuit of product quality, even through decades of struggle and thousands of prototypes. The discussion covers how Dyson learned from mentors, historical figures, and personal challenges, ultimately building one of the world's most valuable private companies by embracing an Edisonian approach to innovation.

Sep 12, 20251 hr 13 min
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