Kathryn Cross, Anja Health

Anja Health CEO and founder, Kathryn Cross, knows all too well that banking cord blood stem cells can be life. Anja Health’s mission is to make storing stem cells accessible to everyone– regardless of race, socioeconomic status, or income and she’s getting her message out in an unlikely space. The 23-year-old TikTok influencer turned founder is a staunch believer in the power of marketing on social media. In this episode, she walks Darrell and Jordan through how the different social channels can be helpful to founders in different industries and why she thinks every company will have to be its own influencer. Take our listener survey and let us know a bit about yourself and what you think of Found. Connect with us: On Twitter On Instagram Via email: found@techcrunch.com Call us and leave a voicemail at (510) 936-1618 Found posts every Tuesday. Subscribe on Apple, Spotify or wherever you listen to podcasts to be alerted when new episodes drop. Check out the other TechCrunch podcast: Equity . Subscribe to Found to hear more stories from founders each   Connect with us: On Twitter On Instagram Via email: found@techcrunch.com