Julie developed Saison Beauty to bring together her passion for luxurious skin care treatments, eco health-friendly products, and holistic health. Prior to launching Saison, Julie spent 20 years as a global brand marketing and e-commerce executive at leading companies across several industries including beauty and skincare, retail, fashion, food and beverage, and consumer electronics. Most recently Julie was the marketing director for Gap Online International, overseeing the marketing of the Gap...
Mar 07, 2017•29 min
Kristen Ruby is the CEO of Ruby Media Group, a full-service Public Relations and Social Media Agency in Manhattan. Ruby is one of the preeminent social media experts in America. Ruby is a pioneer in the world of social media and tech trends and is a frequent on-air contributor to FOX Business, Good Morning America and countless other networks. Kris was chosen by the Business Council of Westchester as the youngest “40 Under 40″ Rising Stars. Most recently, Ruby has been featured on Bravo as “one ...
Mar 02, 2017•36 min
In our final episode of February, we look back at some of the best social media and storytelling lessons we learned this month from Heather Hawkins , Liz O'Donnell , and host Lee Caraher ’s solocast about activism. “When your business and your message do not line up, you’re at risk. It’s marketing’s job to make them line up.” - Lee Caraher What you’ll learn about in this episode: Why you need to start telling your story (Heather Hawkins) How to start telling your story if you’ve never done it (H...
Feb 28, 2017•33 min
Heather helps companies in the wellness and outdoor industries elevate their brand message to increase the positive impact they have on their consumers and communities. She believes a thoughtful communication program is about more than just volume, it's about identifying who matters most to your company in order to reach them in an authentic way. With an ever-expanding arsenal of earned, owned and paid communication tools, it's more important than ever to match the right consumer to the right ch...
Feb 16, 2017•38 min
Activism is the new black for brands in 2017. What does this mean for you? “Walk the Walk. Don’t profess a point of view that your company can not back up with policy or facts.” - Lee Caraher What you’ll learn about in this episode: The increase of company activism under President Trump The Super Bowl ads that were politically charged and presented the points of view of different brands Why activism is a business decision that brands are making and the financial consequences those decisions are ...
Feb 14, 2017•26 min
We liked her so much we kept talking! Liz O’Donnell is Double Forte’s Chief Content Officer, responsible for the firm’s and its client’s digital marketing and social media strategies. She blogs regularly for the agency on the dynamic world of social media, digital communication and being heard in a very loud world. Liz is the author of Mogul, Mom & Maid: The Balancing Act of the Modern Woman , a book that picks up where other business books leave off – understanding the impact women’s person...
Feb 09, 2017•39 min
Liz O’Donnell is Double Forte’s Chief Content Officer, responsible for the firm’s and its client’s digital marketing and social media strategies. She blogs regularly for the agency on the dynamic world of social media, digital communication and being heard in a very loud world. Liz is the author of Mogul, Mom & Maid: The Balancing Act of the Modern Woman , a book that picks up where other business books leave off – understanding the impact women’s personal lives have on their careers and the...
Feb 07, 2017•32 min
Doris Hobbs is an accomplished, published writer, marketing and media consultant with a successful history of leading her clients to deliver business results and sale solutions. Doris understands all aspects of today’s complex media and marketing landscape given her 10+ years of experience across traditional and digital publication platforms, integrated media with a digital focus, publishing and social media marketing. Doris is recognized around the world for helping luxury brands get published ...
Feb 02, 2017•36 min
In our final episode of January, we look back at some of the best lessons we learned this month from Ian Garlic , Sarah Anderson , and Dave Karraker . “When is the last time you went on Twitter and just listened to what your customers are saying about your brand?” - Lee Caraher What you’ll learn about in this episode: Why listening is the biggest skill that you can teach your team The campaign Lee created just by listening to her customers at SEGA that had more traction than SEGA’s competitors w...
Jan 31, 2017•34 min
Lizz approaches life as she approaches every challenge, as an opportunity to be awesome and she delivers on this Sequence core value every time. As Chief Creative Officer and founder, Lizz brings her deep passion for creativity and hospitality to Team SEQ. Multi-talented with an aesthetic eye, you’ll find Lizz ensuring flawless execution, beauty and unparalleled customer service at every turn. Whether gracing the cover of Meetings & Conventions Magazine or speaking on the finer points of Cre...
Jan 26, 2017•32 min
Buckley Barlow works with forward-thinking organizations, teams, executives, and investors to meet growth goals: increasing sales and revenues, improving customer retention and repeat visit rates, reducing shopping cart abandonment, streamlining sales processes, and other strategic and tactical initiatives across the digital growth marketing spectrum. His growth models syncs product, engineering, data, growth, marketing, and sales divisions to drive sustainable growth. He owned (and later sold) ...
Jan 24, 2017•51 min
Linda is the founder and president of Leverage2Market® Associates, Inc., a strategic marketing company that helps organizations transform their business through marketing. She is the author of the forthcoming book Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters (Bibliomotion, March 2015). If it relates to marketing, Linda has done it. Her expertise includes corporate marketing, communications and messaging, marketing team development, facilitation, sales traini...
Jan 19, 2017•30 min
A 25-year-veteran of the interactive entertainment industry, Sarah Anderson joined 2K, a publishing label of Take-Two Interactive, in May 2005. As the Senior Vice President of Marketing she leads global Marketing and Communications efforts for 2K. Under her leadership, the 2K team has published some of today's biggest games and established franchises, including critically acclaimed titles from the Battleborn, BioShock, Borderlands, Civilization, Evolve, Mafia, NBA 2K, WWE 2K and XCOM series. Sar...
Jan 17, 2017•35 min
Ian Garlic brings over 15 years of inbound marketing experience, deep knowledge of commerce and understanding of current market trends. With the ability to capitalize all of your current assets and come up with countless quality ideas for your online marketing, Ian is a prime mentor for upcoming marketing gurus. Currently, Ian is the CEO of authenticWEB, a multi-talented online agency based Orlando, FL. His team works daily on exquisite website designs, innovative marketing strategies, outstandi...
Jan 12, 2017•41 min
In his role at the US division of Gruppo Campari, the world’s sixth-largest premium wine and spirits company, Dave’s days are focused on creating consumer relationships through engagement, sharing, conversation, and education all of which leads to advocacy. His duties cover influencer relations, public relations, social media, events, licensing, philanthropy, partnerships, and celebrity marketing. Campari America’s 30+ brand portfolio features SKYY Vodka, Wild Turkey, Grand Marnier, Cinzano, Ape...
Jan 10, 2017•40 min
Jason Swenk is a sought-after advisor who guides marketing agencies through a proven framework for increasing their business. Fresh out of college Jason was off to work for Arthur Anderson. He quickly realized that it was not a good fit. Although it was not part of the plan, he decided to change direction, quit his day job and launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth...
Jan 05, 2017•36 min
Recently named Master of Innovation by Chase Bank and Fortune magazine, bestselling leadership and innovation speaker Scott Steinberg is one of the world’s most celebrated business speakers, futurists, and strategic innovation consultants, as seen in 600+ outlets from CNN to TIME and The Wall St. Journal. The author of Millennial Marketing: Bridging the Generation Gap and Make Change Work for You: 10 Ways to Future-Proof Yourself, Fearlessly Innovate and Succeed Despite Uncertainty, the Fortune ...
Jan 03, 2017•34 min
In our final episode of 2016, we look back at some of the best lessons learned from Marketing experts KQED’s Michael Lupetin , Evernote’s Greg Chiemingo , and PayPal’s Janet Ball . We also share a big announcement for how this podcast will be changing in 2017 so that we’ll be able to bring you much more valuable content. What you’ll learn about in this episode: Why most companies don’t actually put their audience first — and why they absolutely should ( Michael Lupetin ) The 10 levels of audienc...
Dec 19, 2016•37 min
This week we sharpen the saw with a few golden nuggets from InterviewConnections.com’s Jessica Rhodes’ interview. We also focus on why it’s so important to spend time doing things you love. What you’ll learn about in this episode: The value of podcasting Why you don’t need to have a big audience for your podcast to be successful Different kinds of goals you can have with your podcast My goal for this podcast Why it’s so important to stick with your podcast after starting it Finding a hobby that ...
Dec 16, 2016•12 min
Jessica Rhodes is the founder and CEO of InterviewConnections.com, the premier Guest Booking agency for podcasters and guest experts, and she is the acclaimed author of RockThePodcast From Both Sides of the Mic! Jessica is also the host of Interview Connections TV, where each week she helps her viewers rock the podcast from both sides of the mic. She hosts/co-hosts three podcasts: Rhodes to Success, The Podcast Producers and The Parenting Rhodes. The Podcast Producers was selected by Apple as a ...
Dec 12, 2016•37 min
This week we sharpen the saw with a few golden nuggets from EAT Creative Studio’s Renata Amaral’s interview. We also focus on why it’s so important to take your vacation. What you’ll learn about in this episode: Why you can’t create a real brand until you know who you are Your logo is not your brand Why your logo may need to change as your company DNA changes Why you need to examine your brand every year or two Bringing your brand to life with art Taking a break with vacation Why I took many mon...
Dec 09, 2016•10 min
To say Renata is passionate about branding and design would be an understatement. Anyone who is in the room while she talks about one of her many projects, or shows off a new design hot off the press will instantly feel it’s something more. And be careful, her excitement is contagious too. It’s palpable. It’s love, a real love for turning complex ideas into tangible and beautiful things. A deep admiration of the power to reveal elevated principles through smart design. Since 2003, Renata Amaral ...
Dec 05, 2016•40 min
This week we sharpen the saw with a few golden nuggets from Elevator Speech’s Dave Yewman’s interview. We also focus on ways to get your stories out of your head every week. What you’ll learn about in this episode: Getting right to the point when you’re speaking Why you need one hour of preparation for every minute that you present “Be Bold. Be Brief. Be gone.” Working on your storytelling Taking 20 minutes at the end of the week to write down what you’d like to remember Why you should hand writ...
Dec 02, 2016•6 min
A friend of Dave’s 11-year-old son Aaron asked, “What does your Dad do?” Aaron thought for a minute, then said, “He teaches people how not to say ‘um.’” That’s a pretty good elevator speech for a presentation coach. Dave likes to think there’s a bit more to presentation coaching than that — but it’s a great place to start. In the past 10+ years Dave’s coached CEOs, professional athletes, tech startup founders, engineers, creative designers and pretty much everyone in between. Dave Yewman is a st...
Nov 28, 2016•31 min
This week we sharpen the saw with a few golden nuggets from UpLift’s CMO Phil Carpenter’s interview. We also focus on ways to get rest this weekend so that you’re refreshed and ready for the next week. What you’ll learn about in this episode: Niching down to finding your perfect customer and growing from there Getting rest this weekend Why you need to spend time with no distractions The benefits of quiet space — this means no looking at your phone! Scheduling rest on your calendar Book recommend...
Nov 25, 2016•8 min
Phil Carpenter, Chief Marketing Officer at UpLift, is responsible for all facets of UpLift’s marketing. Before joining UpLift, Phil served as senior partner and chair, western region for Allison+Partners, an integrated communications agency. Previously, he was Vice President of Marketing for Simply Hired and Vice President of Corporate Marketing for SideStep. Phil holds a B.A. from Stanford in English and an M.B.A. from Harvard Business School. He is also on the board of The Marine Mammal Center...
Nov 21, 2016•40 min
This week we sharpen the saw with a few golden nuggets from KQED’s VP of Marketing and Brand Michael Lupetin’s interview. We also focus on why it’s so important to stay hydrated and some strategies for getting enough water in all throughout the day. What you’ll learn about in this episode: Putting your audience first Learning from other companies Going for the big splash Why it’s so important to drink water Why you should begin your day with 16 oz of water Recommendations for the kind of water b...
Nov 18, 2016•13 min
Michael Lupetin is the Vice President of Marketing and Brand for KQED and the most listened and watched public media station in the county in developing consistent and engaging marketing, communications, and fundraising initiatives. Overseeing membership and pledge activities, he is charged with finding new and innovative ways to broaden KQED’s audience reach while building deeper engagement with our members. Lupetin also brings a clear focus to the organization’s marketing and communications ef...
Nov 14, 2016•41 min
This week we sharpen the saw with a few golden nuggets from Greg Chiemingo’s interview. We also focus on keeping track of the things that count and meeting up with the people that matter. What you’ll learn about in this episode: The big lessons we learned on Monday from Greg Chiemingo Focusing on testing Spend the time to really evaluate the effectiveness of your marketing campaigns - most people don’t wait long enough to get traction Networking: Why you need to make a list of the people you wan...
Nov 11, 2016•8 min
Greg Chiemingo is the Senior Director of Communications at Evernote. A senior communications professional with more than 20 years of experience planning and executing dozens of product and service launches, Greg has worked both in-house and on agency teams for leading global brands and companies. He is a C-level counselor and team leader who blends strategic and creative efforts to deliver innovative and cost-effective results. He has had multiple engagements as spokesperson with hundreds of on ...
Nov 07, 2016•36 min
