Focus Is Your Friend: How to double down on marketing that matters

Lee Caraher•focusisyourfriend.libsyn.com

Marketing matters, but some marketing efforts matter a lot more for your business than other efforts. If you want to learn the secrets of doubling down on what matters for your business, this is the podcast for you. Get advice from experts on how to focus on the marketing, events, PR, social media and email marketing that will move the needle for your business and brand. Stop trying to hope your resources are going to the right places and decide to focus on what matters, with Focus Is Your Friend.

Last refreshed: August 26th, 2025 at 6:42 AM ⓘ

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Episodes

Episode 8: Get Out and Serve Others, with Lee Caraher

This week we sharpen the saw with a few golden nuggets from Janet Ball’s interview, and focus on how service to others is so rewarding and helpful for ourselves. And a cool new app that Lee uses to help her focus and tune out distractions. What you’ll learn about in this episode: Why you shouldn’t assume you’re right Why you need to listen to your customers The importance of not mistaking intuition for marketing Helping ourselves by helping others Ideas for getting out and serving this weekend F...

Nov 04, 2016•10 min

Episode 7: Don’t Mistake Intuition For Marketing, with Janet Ball

Janet Ball is a strategic growth director at PayPal. In this role she manages a portfolio of large enterprise clients which represents more than $600 million in sales. Janet is a Silicon Valley veteran who survived the dot com bust and went on to leadership and strategic consulting roles with many early-stage internet companies prior to joining PayPal 7 years ago. She discovered her passion for the customer and honed her strategic marketing skills early in her career while working for world-clas...

Oct 31, 2016•36 min

Episode 6: Get Out and Walk, with Lee Caraher

Lee Caraher, the founder and CEO of Double Forte PR & Digital Marketing, is an acclaimed communication strategist known for her practical solutions to big problems. She started Double Forte Public Relations and Digital Marketing in 2002 to work with great people doing great work for great clients. Lee and her companies have worked with some of America’s top consumer and technology brands. She holds a bachelor’s degree in medieval history, which she finds useful every day. Active in the commu...

Oct 28, 2016•10 min

Episode 5: What Startups Looking For Funding Need to Know, with Rebekah Wu

Rebekah Wu founded Right-Hand Partners based on her own experiences as an entrepreneur seeking start-up capital. During those years, she attended and presented at venture conferences, built out a team, developed the products, and hired consultants and professional service providers. Even after spending thousands of dollars and hours, she was often unsatisfied with the results for her money and time. She found very few providers that produced deliverables that proved they could see through the ey...

Oct 24, 2016•27 min

Episode 4: Staying Calm with Meditation Apps, with Lee Caraher

Oct 21, 2016•11 min

Episode 3: Corporate Social Responsibility, with Andrea Vassallo Meyer

Andrea Meyer has worked on both the agency and client side of PR with internal communications and marketing in the mix. Most recently, she was the PR Lead for the IL/WI Region of Verizon Wireless. She was part of the team which opened Verizon’s largest store in the U.S. in November 2014 for which she received the 2014 Midwest Area PR Award. In the area of Corporate Social Responsibility, Andrea worked in conjunction with the HopeLine (domestic violence) program and the Verizon Foundation (STEM &...

Oct 05, 2016•30 min

Episode 2: Sharpen Your Mental Acuity, with Lee Caraher

Oct 05, 2016•11 min

Episode 1: Do What Matters First, with Adam Stein

Adam Stein has more than 25 years of marketing and public affairs leadership at enterprise software, semiconductor, networking, security and marketing service firms. He has helped four different early-stage innovators grow to either IPO or achieve a highly-profitable acquisition exit. His most recent role as VP Mobile Product Marketing at SAP helped the company build a cohesive mobile portfolio approach with the SAP HANA Cloud to boost mindshare for its 300,000 customers, 1,000s of partners and ...

Oct 05, 2016•35 min

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