Big or Small Biz Protection
Episode description
Trademarks Are One Way and It's All About Who Gets There First
You started a business, congratulations. Now it's up to you to make sure it's protected in every way possible, oh boy! Since we live in a society ruled by law it's easy to forget that no matter how small your business is, you must protect what is yours. Attorney Brian Hanning talks about why trademarks are a great way to add layers of protections. He shares, " There's between six and eight, or 10, different benefits to trademarks. These range everywhere from the lawyers favorite. In certain cases, you can get attorneys fees to statutory damages. But the three that I like is when by our trademark system is based on the concept of use. So the first use technically wins." Want to make sure your business will be the same tomorrow as it is today? Look into getting your valuable asset protected with a trade mark.