Today on Fjorgecast Tim Barsness will be talking with Humphrey Ho about the largest digital agency in China, Hylink. Hylink Digital is China’s largest, independent digital full service agency. Hylink has been around in Bejing and most of the rest of China since 1994. Ranked #1 Digital Agency by China Internet (CI) Weekly Magazine for nine consecutive years in a row, 2009-2016; and named a multi-year Effie Greater China Most Effective Independent Agency Network of the Year. Hylink Digital is comp...
Sep 19, 2017•31 min
Today on Fjorgecast Tim is joined by Jill Draper about his Integrated Marketing agency, Marketsmith, Inc. Marketsmith, Inc. is a fast-growing, woman-owned integrated marketing agency born out of direct-to-consumer response marketing. We use data to optimize brand communication and deliver greater ROI across all channels using patented algorithms and unique data products such as Jules, which predicts sales with an accuracy of 93%; and Ada, which supplements IT to build marketing technology in wee...
Sep 12, 2017•30 min
Today on Fjorgecast we are joined by Scott Lewis CEO of Kick Factory. KickFactory is a marketing platform built on top of powerful identification and engagement algorithms to connect brands with new customers. We provide managed services that give our clients opportunities to engage these potential customers about products or services they sell at scale.
Sep 05, 2017•30 min
Tim Barsness speaks with Roy Firestone, VP of Product at native ad network MGID. Roy is a seasoned digital media professional with more than 20 years of product development experience, with particular expertise in developing new ad offerings – especially video. With video consumption continuing to rise across the globe, Roy talks about how advertisers can use video to engage consumers in their preferred format. Plus, get an understanding on the technical challenges of scaling a video campaign
Aug 29, 2017•31 min
Today on Fjorge Cast Tim is joined by Digital Media expert Aalap Shah. Co-founder of Chicago-based SoMe Digital Media, Aalap Shah created an easy and effective way for businesses to establish and maintain an online brand. He is able to take his clients ideas and turn them into engaging, interactive experiences that resonate with their target market and brings visibility to their business. From his experience, Shah knows that developing innovative and strategic digital campaigns are a road map to...
Aug 22, 2017•28 min
Tim Barsness welcomes Christine Kuecherer, General Manager of Platform Growth at FastPay, who is focused on growing the company's payments and SMB credit businesses. FastPay is a leading financial technology company that has provided lending services to digital businesses since 2009, that recently announced the launch of COMPLETE, a single, unified platform that pairs credit facilities with robust vendor payout capabilities.
Aug 15, 2017•28 min
Today on Fjorgecast Tim is joined by David Krupp, the CEO at Kinetic Worldwide. David is a creative leader with traditional and digital media experience who understands how to deliver a profitable specialist agency. Charts a meaningful strategic course for clients which puts audiences out-of-home at the center to capture consumers during the 70% of their day they are on the move. Keenly aware the importance of data and uses it to connect and align audiences to content and media. Optimizes compan...
Aug 08, 2017•30 min
Impact of Big Data on Marketing By The Worlds Largest Independent Digital Marketing Agency as Tim speaks with Simon Poulton, the Director of Digital Intelligence and Analytics at Wpromote. Simon discusses getting the edge when applying for a job as well as big data's impact on marketing.
Aug 08, 2017•29 min
Tim Barsness speaks with Jordan French Founding CMO at BeeHex, Inc. 3D Food Printing, Contributor at Techcrunch | Huffington Post | Tech.co. Jordan French a serial entrepreneur with five different companies ranging from real estate to robotics. He is a regular contributor to Entrepreneur, tech.co, TechCrunch, Influencive, business.com, Thrive magazine and Huffington Post.
Jul 25, 2017•33 min
Today on fjorgecast Tim Barsness we will be talking with Sara Bacon about her ecommerce agency, Command C. Since 2004 they have been helping online retailers build and grow their ecommerce stores. Their sweet spot is serving brands that have $1 – $10 million per year in online sales and a group of loyal fans. They talk about everything from creating the company to the complex nature of ecommerce itself. Also a deep dive into Sara's background and some of the exciting things she has accomplished ...
Jul 18, 2017•30 min
Tim Barsness is joined by the CEO of Wallaroo Media Brandon Doyle. Wallaroo Media is a full-service digital marketing agency specializing in search engine optimization, social media management, content strategy, and digital PR. They have been in the business of helping local and nationwide companies succeed for over 6 years. Tim and Brandon talk about Wallaroo, what advice he has for others in internet marketing and the tremendous social following. Not to mention how to measure the ROI of your s...
Jul 11, 2017•29 min
Navigating The Sports Marketing Landscape as Tim Barsness is joined today by Dan Lobring, the managing director of communications for rEvolution. Dan leads the communications team and is responsible for delivering innovative PR, media relations and social media solutions to all rEvolution clients. From placements in the Wall Street Journal and CNN to connecting with niche sports bloggers, Dan’s approach delivers not only mass impressions, but the right impressions. rEvolution is a unique collect...
Jun 27, 2017•30 min
Tim is joined by Matt Stormoen from Pure Focus. Matt's company creates and executes digital strategies that engage customers with a consistent brand message across multiple devices and platforms through innovative techniques that focus on one goal; maximizing digital ROI. They speak about Matt's first job at a startup in California called people search. They also talk about pointers to execute his job properly, and common misconceptions about work in his field.
Jun 13, 2017•31 min
Today on Fjorgecast Tim is joined by Leigh Dow about her boutique marketing agency, 48 West Agency. Everything they do is about unlocking possibilities for ambitious brands. The leaders of the new school trust 48 West to build their brand and create value. They enjoy a reputation for delivering creative PR and Communications campaigns for some of the world’s most ambitious and innovative companies. Leigh discusses how she started in politics and then transitioned her career into a PR and Marketi...
Jun 06, 2017•31 min
Tim talks with Dan Golden about his Chicago based international digital marketing agency, BFO (Be Found Online). BFO incorporates skill sets acquired from years of experience in Search Engine Optimization, Search Engine Marketing, Social Media, Local Search and Web Analytics, to be the one-stop shop for your digital marketing needs. Dan gives some valuable tips for the listeners and shares the coolest thing he has ever done in his career.
May 30, 2017•31 min
Today on the show we Tim is talking with Cyril Lemaire about his full service marketing agency, Traktek Partners. Since starting Traktek Partners 9 years ago, they have been helping companies in the travel hospitality, medical, technology, and higher education sectors with mobile and SEO friendly website design, digital, search engine marketing and lead generation campaigns with tangible ROI. Tim and Cyril speak about how he got into the marketing field and what sets TrakTrek apart from its comp...
May 23, 2017•30 min
Tim Barsness discusses Brand Love and Creating Holistic Customer Experiences with Kirk Drummond, Co-Founder and CEO at Drumroll. Kirk defines what is the meaning behind Brand Love and how he defines it as another way of explaining extreme brand affinity and how it serves as a high brand watermark.
May 16, 2017•31 min
Tim speaks with Larry Harris, CSO of Sightly. Sightly allows you to deliver your most relevant video ads to the most receptive viewers on every device. We learned how he started as a copywriter for the novelist James Patterson and joined Sightly as an adviser who would become president of the company. They talk about Sightly's partnership with YouTube and works exclusively through Google's Adwords.
May 09, 2017•33 min
Tim discusses Multi-Media Management and New Media Integration with Charlie Fusco, the CEO and Creative Director of Synergixx, LLC. Synergixx, LLC is a multimedia marketing agency that produces campaigns and celebrity endorsements for clients. They also specialize in integrating TV and radio with new media by harnessing the power of their built-in community of avid listeners and merge it with social media channels and existing online programs.
May 02, 2017•30 min
Tim Barsness speaks with Mark Nadolski founder of VES Creative. They are a branding agency that specifically works with video to create passionate projects that work to tell a story. They work exclusively with clients that seek to grow exponentially through a low number of very high value leads and prospects. Unfortunately, branding isn't easy to quantify. Branding fundamentally is the personification of a product or service. It is character. It is relatable, emotional- human. It is easy to disc...
Apr 25, 2017•33 min
Tim Barsness talks with Laurence Minsky, an Associate Professor of Communication Media Innovation at Columbia College in Chicago. He talks about building a successful brand infrastructure and performance management as well as how to sell creative work to clients.
Apr 18, 2017•35 min
Tim is joined by the CEO of Matchnode Chris Madden. Matchnode is a digital marketing agency focusing first on strategy, then back-filling with the tools to fulfill that strategy. They speak about data and creativity as in all in service of growing your business.
Apr 11, 2017•32 min
Today we are given tremendous insight into advertising with in the new age of video advertising and story advertising, as opposed to banner advertising. Tim welcomes ModOp president and co-CEO Jeff Suhy. They talk about the hottest channels for advertisers to consider plus how brands are becoming broadcasters.
Apr 04, 2017•32 min
Accessible360 is a digital accessibility focused company to help businesses websites become accessible for disabled people. Michael Landis tells us how he secured Aaron Cannon, who is blind who is working as a web developer. Aaron has been working as a full time accessibility engineer since 2007 and has worked for many notable companies. We talk about why its necessary to get live user audits performed on your website. We talk about how seamlessly Accessible360 works with developers, and how you...
Mar 28, 2017•30 min
Full Service Content Marketing: From Blog Posts to Featured Content as Scott Severson joins us to talk about his full service content marketing and software company Brandpoint, which helps clients from blog content to feature articles. Scott talks to Tim about a change in the overall market and how brands interact with their customers. Should content be the starting point of every sales process?
Mar 21, 2017•31 min
Tim Barsness welcomes Brad Breininger, founding partner and strategist at Zync, to discuss how his company is providing clients with Branding for a Digital World with a concept they call Business Creative. Zync is an award-winning brand and marketing agency that boasts strategic insight with creativity in order to develop solutions that are tied directly to an organizations business plan — using their proprietary Business Creative® approach.
Mar 14, 2017•32 min
Kyle Monson and Michael McKloskey from Codeword discuss Brand Journalism and Transparent Messasging and finding ways to resist advertising. Codeword (formerly Knock Twice) is a creative agency that helps startups & brands share their stories with the world.
Mar 07, 2017•34 min
Bryan Mattimore, Cofounder and Chief Idea Guy of the Growth Engine Innovation Agency talks about how to use different, “real-world” group ideation tools and techniques to generate breakthrough advertising campaigns, PR and promotional ideas. marketing and promotion programs. As an innovation agency, we often facilitate joint ideation sessions with our clients’ agencies (advertising, digital, PR, promotion, ethnic, etc.) to generate “the big idea” and make sure all the agencies are on the same pa...
Feb 28, 2017•35 min
Talking about Specialized and Integrated Advertising as Tim Barsness speaks with Aly MacGregor, the President of Reicura. Reicura is a Toronto, Ontario-based public relations specialist, digital marketing company and brand management consulting firm.
Feb 21, 2017•34 min
Tim talks to Mike Arce of LoudRumor about Tips and Tricks for Niche Lead Generation, Like Understanding terminology Niche Lead Generation to improve marketing as well as, understanding Customer pay points with experience inside a niche. They also chat on getting to know your customer's customer as well as the huge difference between a sales team and a marketing team.
Feb 07, 2017•34 min
