255. Katerina Schneider, Founder & CEO of Ritual

Today, I'm joined by Katerina Schneider, founder & CEO of Ritual.

An investor turned founder, Kat launched supplement brand Ritual after struggling to find a trustworthy prenatal vitamin. Nine years in, it’s a nine-figure business and category leader.

In this episode, we discuss Ritual's commitment to science and transparency. 

We also cover:

• Challenges of scaling a D2C brand
• Building trust in a crowded market
• Entering new product categories

Subscribe to the podcast → www.insider.fitt.co/podcast

Subscribe to our newsletter → www.insider.fitt.co/subscribe

Follow us on LinkedIn → www.linkedin.com/company/fittinsider

Rituals’s Website: https://ritual.com/

Ritual’s IG: https://www.instagram.com/ritual

Ritual’s TikTok: https://www.tiktok.com/@ritual

-
 
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:
(00:00) Introduction
(01:32) Kat's Journey and Building Ritual
(02:59) Navigating Challenges
(04:44) Expanding Product Lines While Maintaining Trust
(08:17) Innovative Approaches to Product Development
(17:00) Marketing Strategies and Omni-Channel Presence
(24:51) The Importance of Trust and Community
(30:27) Future Roadmap
(34:34) Conclusion