244. Michael Ramsey, Co-Founder & CEO of STRONG Pilates

Today, I’m joined by Michael Ramsey, co-Founder & CEO of STRONG Pilates.

Using learnings from his time as an F45 Training franchisee, Michael created a global brand, leveraging patented machines to deliver a class that combines Pilates, cardio, and strength. 

In this episode, we discuss the company’s hybrid fitness concept.

We also cover:

• The state of boutique fitness
• Launching STRONG Pilates in the US 
• Leading the low-impact training revolution

Subscribe to the podcast → www.insider.fitt.co/podcast

Subscribe to our newsletter → www.insider.fitt.co/subscribe

Follow us on LinkedIn → www.linkedin.com/company/fittinsider

STRONG’s Website: https://strongpilates.com.au/

STRONG’s IG: https://www.instagram.com/strong

-
 
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters:
(​​00:00) Introduction
(01:51) The birth of STRONG Pilates
(03:29) Global expansion 
(04:14) Personal journey and insights
(05:50) Franchisee relationships and learnings
(07:21) Experience and equipment
(11:57) Innovation and market position
(16:16) Sustainable growth and future plans
(21:31) Community building
(23:06) Global market strategy
(28:26) Brand and community focus
(34:15) Conclusion