232. Krystal Zell, CEO of Tonal

Today, I’m joined by Krystal Zell, CEO of Tonal.

After raising $130M last year, Tonal is recalibrating. Doubling down on hyper-personalized at-home fitness, it's leveraging AI to make its hardware smarter than ever.

In this episode, we discuss the company’s intelligent strength training system in depth.

We also cover:

Bringing strength training to new audiences
Building a profitable and sustainable business
Creating and scaling truly personalized workouts

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Tonal’s Website: https://www.tonal.com/
Krystal’s Email: kyrstal@tonal.com
Tonal’s FB: https://www.facebook.com/TonalStrong
Tonal’s IG: https://www.instagram.com/tonal

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 

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Investments: https://capital.fitt.co/

Chapters:
(00:00) Introduction
(02:05) Krystal’s experience at Tonal
(03:27) Balancing growth and profitability
(08:47) Motivation for joining Tonal
(12:39) Expanding into new audiences
(16:29) Partnerships and distribution strategy
(18:16) Messaging and branding evolution
(20:43) Changing perceptions about strength training
(24:12) AI, personalization, and data-driven experience
(28:34) Interoperability and data integration
(30:38) Future roadmap
(32:31) Consolidation in the industry
(35:06) Building a profitable and sustainable business
(37:58) Conclusion