Episode 25: Client Appreciation Efforts
Episode description
What We Cover In This Episode:
- How Cherise defines client appreciation [1:24]
- The benefits of showing authenticity [2:43]
- How happy clients will equal long-term clients [3:25]
- A look at growth through referrals [3:39]
- How to use quarterly client check-in to show client appreciation [4:23]
- Using B2B partnerships to give your clients special discounts [5:06]
- The importance of giving a personal touch, shout-out, or gifts for special occasions or sympathies [5:53]
- Ideas for in-studio and community events to celebrate your current clients and prospective ones [6:58]
- A reminder that client appreciation is essential [9:30]
Quotes:
“Clients are the bread and butter of any good business, so every now and then we have to consider what we can do to give back to them.” [Megan, 0:42]
“Our industry is so focused on relationship building and genuine conversations, so we want to make sure we are saying ‘thank you’ to our clients.” [Cherise,1:52]
“The reality is client appreciation efforts directly correlate with retention, which is key in our industry.” [Cherise, 2:23]
“When our clients are happy, we keep them long term.” [Cherise, 3:30]
“I am a firm believer that retention and client appreciation starts on Day One.” [Cherise, 4:23]
“Because we create such close relationships with our clients, it is crucial for gyms and studios to implement meaningful and consistent client appreciation efforts.” [Cherise, 9:40]
LINKS:
https://www.facebook.com/groups/fitDEGREE
https://calendly.com/fitDEGREE