Episode 248: What to Know About Summer Survival: Mastering Seasonal Drops and Boosting Studio Engagement
Episode description
What We Cover In This Episode:
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Why you’ll want to understand, analyze and anticipate the summer drops that occur in our industry [5:28]
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The need to ensure great communication with everyone about your summer schedules [7:12]
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How you can use this time to explore flexible membership options [8:51]
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Ideas for unique summer programs or challenges [11:27]
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Thoughts on leveraging technology during this slower time [15:25]
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Ways to engage the community and keep the momentum going in your studio [17:14]
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The benefits you’ll see from spending less money and reviewing your expenses [19:06]
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Megan’s recommendation around a solid summer system for vacations [19:57]
Quotes:
“I also find that summer is a really great time to do low cost, low effort, community building activities.” [Megan, 13:13]
“You can think of the summer as one big marketing campaign. You want people to be thinking about you when September comes around, or when the holidays pass.” [14:41]
“This is a great time of year to reward and treat your staff. Especially while it is slow, you have so much time to build up those relationships and really empower your staff.” [Megan, 18:51]
LINKS:
Cardio Exercise Linked to Longer Life (Fitt Insider)
Oura Debuts Heart Monitoring Features
Using Heartbeat Monitors (Technogym)
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