Episode 23: Let's Talk Intro Offers
Episode description
What We Cover In This Episode:
- What an intro offer is in fitDEGREE [0:46]
- A breakdown of the intro offer creation process [3:02]
- How your clients will see your intro offer displayed [5:51]
- A few nuances with purchasing intro offers [6:51]
- What to be aware of with expiration timelines [8:11]
- How Intro offers are not compatible with discounts [9:17]
- Tips for testing and tracking your intro offers [11:45]
- Ways to train your staff on intro offers and the sales conversation on where clients can from there [12:26]
Quotes:
"Make sure if you are using a video that you have quality content, like a studio tour or welcome video, ready to go for these new clients to see.” [4:41]
“The intro offer features make this specific payment option only available to cold clients. Clients who have never made a purchase or registration before will have a display at the very top of their app as they log in, which will advertise your intro offers to them.” [6:20]
“For your intro offer 14 days is the sweet spot. Keep the offer long enough so that the client has time to commit, learn and love your studio.” [11:26]
“It is always important to utilize any reporting you have to determine the success of your offers, and to know when it is time to pivot your sales model.” [11:50]
LINKS:
support@fitdegree.com
https://www.facebook.com/groups/fitDEGREE