Episode 12: Part 1... What Should I Check?
Episode description
What We Cover In This Episode:
- What to consider on reporting of intro offers, purchased and expiring [3:35]
- Tips for if you’re looking to adjust your intro offer or pivoting your business model [5:04]
- How to identify conversion data within the fitDEGREE system [6:31]
- The difference between most sold versus most converted [8:01]
- Ways to pull your total sales reports [10:12]
- What you should focus on when looking at your membership reports[12:27]
Quotes:
“Reports are something that you have to look at every single day, to make sure you are running your business effectively and making strategic decisions.” [1:28]
“Trends change, so it is important to test things out and remember you have to test them out for at least 60 days, or ideally, 90 [days].” [8:43]
“We want to really look at where the revenue division is. Are we seeing revenue from class packs, or are we seeing revenue from memberships? I think sometimes we forget about the value in our class cancellation policy.” [11:08]
“With the memberships that are on auto-pays, you can actually make projections on that and be able to make strategic decisions.” [13:13]
“We have to get into a business mindset if you want to have your business be sustainable, but also to enjoy it.” [15:02]
LINKS:
https://www.facebook.com/groups/fitDEGREE
https://www.fitdegree.com/post/member-retention-for-long-term-growth