Building Leaders Within Your Gym Business Having a true high performing team goes far beyond just passing of tasks and having people follow a check list. You actually have to build leaders within your business. To do that you have to empower people to make decisions that are in alignment with the business values and vision. That is a result of proper coaching. In this episode we walk through how to assess the severity level of the decisions you can be empowering others with and how to properly s...
Aug 09, 2024•6 min•Season 3Ep. 41
6 Steps To Create Powerful Goals We all know and understand what a goal is, but where some lose focus is how to actually set proper goals. Goals should not be something you just hope for the best and see what happens. Or something "nice" to hit. Goals are a result of a well thought out plan based on the data, resources and time it is the most expected outcome. In this episode we break down a proven method to establish the right goals that lead to positive momentum. The Needs Assessment: The Free...
Aug 08, 2024•6 min•Season 3Ep. 40
Why You Keep Falling For The Hype The business you are building is so much bigger than just you. Ultimately you can't achieve a strong business that lasts if you keep making emotion driven decisions and falling for these lead gen games. In this episode I take this head on and lay it all out there as to why you keep going for them and how to break this cycle. My hopes are if building a legacy business matters to you this is taken seriously. The Needs Assessment: The Free Assessment that Gym Owner...
Aug 07, 2024•7 min•Season 3Ep. 39
Will Your Fitness Business Fail? (16 reasons why it might) You have to be willing to look at what can bring your business down if you are going to expose weaknesses and fix them. Don't like sales? Finance? Or think you have all the answers? The marketplace doesn't care, and if you don't face these areas they will bring your business down. No business is exempt, doesn't matter how big your business is. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to bui...
Aug 06, 2024•9 min•Season 3Ep. 38
3 Keys To Building A Superstar Team Your growth will never surpass the level of your team. Which is why if you are looking to build a business of impact that also provides you with time freedom you have to make sure you are developing a top level team. In this episode we dive into the 3 major keys that need to be clearly identified to attract talent, keep talent, and grow the business. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gy...
Aug 05, 2024•6 min•Season 3Ep. 37
Optimize Your marketing To Increase Lead Flow Is your marketing plan bringing your fitness business enough new leads and clients to hit your goals? If you’re like most fitness pros the answer is “NO!” But, it’s not your fault. You’ve probably never been taught how to market effectively and if you’re looking for help many “gurus” will give you bad advice. In this episode we break down the foundations of how to build a marketing system that you are in control of and actually produces. Marketing is...
Aug 02, 2024•8 min•Season 3Ep. 36
8 Areas You Need To Be Tracking To build a successful business it is only a mystery if you are not tracking the core areas of growth. If you are just winging it and hoping for the best riding the highs and lows like a roller coaster it will be very difficult to last long. Since we are all about building long term businesses in this episode we break down the 8 core areas you must be monitoring regularly to ensure stability and growth in your business. The Needs Assessment: The Free Assessment tha...
Aug 01, 2024•7 min•Season 3Ep. 35
9 Essential Homepage Elements That Lead To Growth Your website is your 24/7 sale sperson. it has to let the right people know they are in the right place, the problem you solve and the outcome they can expect. Which is why your home page is crucial. You have literally seconds to convey all that information to them to keep them engaged and wanting to learn more. In this episode I highlight the essential elements of a homepage that hooks people in leading to more opportunities to serve. The Needs ...
Jul 31, 2024•7 min•Season 3Ep. 34
How To Provide Effective Feedback For Your Team As a leader your focus has to shift from doing to guiding and supporting others. A huge part of doing that is how well you provide feedback. Feedback is essential to how we learn and grow, and if you don't provide it or do a poor job at it you can't expect your team to learn and grow. In this episode we break down an effective framework to providing feedback that actually leads to desirable outcomes. The Needs Assessment: The Free Assessment that G...
Jul 30, 2024•7 min•Season 3Ep. 33
5 Lead Generation Mistakes This is always a hot topic when it comes to growing your gym. For good reason, lead generation has to be healthy in order for everything else to work. But, there are usually some common mistakes we see gym owners making that can stall the growth. In this episode we share the common lead generation mistakes we see so you can increase your level of awareness around what might be holding you back. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape th...
Jul 29, 2024•6 min•Season 3Ep. 32
Why Should They Choose You? In all reality if you don't consistently have people knocking at your door it means your market positioning is not on point. You are not making it super obvious why they should choose you. Which makes it so they have to figure it out leading to inconsistent flow. In this episode we walk through the two factors that need to be considered when designing your marketing approach. What you know in your head has to get out to the right people. The Needs Assessment: The Free...
Jul 26, 2024•6 min•Season 3Ep. 31
6 Mistakes To Avoid When Hiring Once you reach the point you have to start building a team to leverage your time and serve more people it is vital to be aware of what can derail you. Your team will become your greatest asset and can raise the business to new levels. In this episode we want to help you make sure that is a reality so we share the 6 core mistakes you want to avoid when going down this path. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to ...
Jul 25, 2024•6 min•Season 3Ep. 30
Leads Not Responding? We all have felt this frustration at one point, or maybe you are feeling it now. Good news is there are 4 actions you can take right now to either improve this or make it easier to see where the issues are. Biggest aspect here is the consistency. So dive into today's episode to help you boost your show rates and serve more people. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get...
Jul 24, 2024•6 min•Season 3Ep. 29
Don’t Outsource Lead Gen Till You Have Done This Yes there are some really bad lead generation services out there way over promising. But, there are also a lot of good ones that are being included with those bad ones. Why? Because business owners are pushing off the responsibilities of figuring out their marketing message to these services. In this episode I share what needs to be figured out first before outsourcing can effectively happen. The Needs Assessment: The Free Assessment that Gym Owne...
Jul 23, 2024•5 min•Season 3Ep. 28
10 Sales Questions You Should Be Asking When someone comes into your gym, there’s a good chance asking the right sales questions will enable you to close the sale. But, the minute you start talking to them, they may instantly shut down and run for the door. A good sales conversation is helping them come to the realization you are a good fit the solution for their major problem. Listen in to learn some conversation triggering questions you can use to get things flowing. The Needs Assessment: The ...
Jul 22, 2024•5 min•Season 3Ep. 27
Two Systems Every Fitness Business Needs Are you feeling stuck in your business? Stressed… Frustrated… Burnt out… I talk with gym owners all-day every-day and I hear it a ton. You don’t know what you don’t know, and you don’t know where to start. You hear the way to fix this is “Systems.” It’s like systems are magic beans. They’ll fix everything! In this episode I highlight to important factors that can keep systems not working for you and then the two systems that generally need to be implement...
Jul 19, 2024•6 min•Season 3Ep. 26
Designing A Powerful Front End Offer A strong Front End Offer in your fitness business can help grow your Core Offer quickly. Not only will it speak directly to the needs and desires of your Ideal Client, but it will allow anyone on the fence about joining your program to test drive the experience. In this episode I walk you through a simple formula you can use to craft your front end offer to hook in your ideal client. Remember this is about leading with what they want not what they need. The N...
Jul 18, 2024•4 min•Season 3Ep. 25
Simple 5 Step Sales Framework The biggest problem with sales conversations is actually pretty simple. People don’t know how to have them. It’s no one’s fault, especially in the fitness industry! You started your gym not to become a sales person but to change lives through fitness. So don’t beat yourself up if you feel like you’re not doing too great in your sales conversations. This is the reason that many fitness business owners resort to a sales script. A sales script offers you a way NOT to d...
Jul 17, 2024•7 min•Season 3Ep. 24
The 3 Layers Of Support You Need Question for you, Can this journey be done alone? Possibly I suppose. But that would mean you could never ask anyone for support or a single piece of advice. Nothing. So, it is highly unlikely and honestly just silly when you really think about it. One thing is for sure it doesn't have to be a guessing game or as difficult as it already is when you have the right support system backing you. The issue is a lot of fitness business owners let ego get in the way of c...
Jul 16, 2024•6 min•Season 3Ep. 23
Boost SEO Through Localized Content So much traffic is missed by simply not tapping into your local market. In this episode, we’ll discuss how to boost your gym’s SEO by creating localized content that resonates with your ideal clients. We’ll cover the importance of local content, tips for creating it, and the benefits it brings to your fitness business. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? G...
Jul 15, 2024•6 min•Season 3Ep. 22
Habits Of High Performing Business Owners The habits we hold and maintain shape our future. if your habits are not in alignment with what you say you want to accomplish or how you want to be living there will always be friction there. Having awareness around the types of habits that are consistently linked to high performers help allow you to audit your own habits. In this episode that is exactly what we walk through. After working with thousands of fitness business owners we have been able to i...
Jul 12, 2024•5 min•Season 3Ep. 21
What Is Working Now (Marketing) When you are guiding your business it is important to pay attention to what is working now and what people want to tap into the natural flow. Sometimes resisting this natural flow can have negitive affects on your business. In this episode I highlight 3 areas to pay attention to when it comes to your marketing approach and how to best navigate them. Plus I add in a bonus tip on a marketing trend that can significantly propel your exposure. The Needs Assessment: Th...
Jul 11, 2024•5 min•Season 3Ep. 20
Hiring Quality Trainers One of the most important skill sets as you build a business is developing a team and being a leader. Understanding how to attract and vet quality talent to get people up and running quickly will allow you to be more in control of the growth of your business. In this episode we walk through some best practices you can implement into your current process to strengthen it. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a th...
Jul 10, 2024•6 min•Season 3Ep. 19
Mindset Reframe To Create Better Solutions Being a business owner means your are always first and foremost the Chief Problem Solver. That is always your biggest role to solve the problems that stop growth. In order to do that you have to make sure you are getting into the right mindset. It starts with asking yourself or your team the right questions that invokes the type of thinking that will lead to valuable solutions. In this episode I invite you to reframe how you ask questions to solve your ...
Jul 09, 2024•4 min•Season 3Ep. 18
Why Sales Objections Happen And How To Overcome Them The sales conversation starts as soon as anyone comes in contact with your brand. That is why it is vital to understand what causes objections to address them as early as possible. People start formulating their perception of you and your business from that first interaction and you are either setting the stage for trust or objections due to lack of trust. In this episode I walk through the common causes of objects and clear action steps to ma...
Jul 08, 2024•5 min•Season 3Ep. 17
Mindset Over Strategy When your mind is in the right place then the strategy will follow. Most have this backwards and instead focus on the strategy thinking that can over come the lack of mindset. In this episode I share some reflections with you that you too might benefit from to build more awareness with how you are operating. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you...
Jul 05, 2024•4 min•Season 3Ep. 16
How To Remove The Intimidation Factor One of the huge hurdles that has to be overcome is dealing with the intimidation factor. Really what it is is the fear of the unknown. We have to remember that most of your clients are not as passionate about fitness and some this can be the first time really making this a priority. So in order to actually have them come in and participate the different feelings they are going through have to be considered. In this episode I run through simple ways you can r...
Jul 04, 2024•6 min•Season 3Ep. 15
Building A Business With The End In Mind This may not even be on your radar right now, but it should be. When you build a business with the end in mind it means you are doing it right and putting everything in place that needs to be for a fully functioning business. Doesn't matter if you plan to sell or not the reality is the 8 core areas still need to be dialed in to have a business you can enjoy now and one that gives you options later in life. Listen in to hear the core 8 areas to build up in...
Jul 03, 2024•5 min•Season 3Ep. 14
Are You Reactive Or Proactive To get into a place where you are truly thriving you have to move your thinking from being reactive to proactive. This ensures your are in tune with your business and not over looking weaknesses in your business because things are good now. We highlight 3 simple takeaways to start moving into the perspective of a business owner that is proactive. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t k...
Jul 02, 2024•5 min•Season 3Ep. 13
Are You Busy Or Productive Time and focus are the greatest assets we all have. They are also the most wasted and abused. With so many different distractions there will never be a shortage of attention grabbing situations. But, as effective business owners we have to rise above that and control out time and focus to build successful businesses that have impact. In this episode I share a simple process with questions you can ask yourself to help audit how you are using your time. The Needs Assessm...
Jul 01, 2024•4 min•Season 3Ep. 12
