Using Outbound to Fuel Your Inbound Most fitness businesses are missing a key part of marketing. They typically only focus on in-bound marketing which is great when you have good outbound marketing fueling that. So, in this episode I highlight the key reasons to add outbound marketing actions to complete your marketing system and create the synergy needed to drive growth. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know ...
Jun 28, 2024•5 min•Season 3Ep. 11
The Key to Breaking the Loop of Average Results So many fitness business owners keep settling for average results. It happens every time you stop a current action to chase the next shiny object thinking it will generate faster results. It just simply won't. If you are over experiencing average at best listen in to today's show to lift you up and point you in the direction of breaking past this cycle. It is a mindset shift so it isn't easy, but with the right understanding and support you can lea...
Jun 27, 2024•5 min•Season 3Ep. 10
Why Business Systems Matter A solid business is a business that is consistent and predictable, and you achieve that by having systems. Without systems you are shooting from the hip and hoping things work out. Then when they do it is hard to replicate due to the random actions. In this episode I share a story of a business owner that quickly went from being on top to going out of business. That is what happens when you neglect the foundations of business and think you can just focus on sales. The...
Jun 26, 2024•4 min•Season 3Ep. 9
What is steering your business (emotions or facts) This episode is meant to be more of a wake up call if needed. It can be very easy to quickly let emotions get the best of our decision making. All it takes is - a key employee leaving - a string of clients canceling - just not hitting a goal you wanted to hit But, when we as business owners remove emotion and keep ourselves rooted in truth it will drastically impact the nature of our decisions. The Needs Assessment: The Free Assessment that Gym ...
Jun 25, 2024•4 min•Season 3Ep. 8
The Best Master The Basics Are you constantly looking for the latest trends or marketing tricks? You just might be overlooking the most import business strategy to build a wildly successful fitness business. The basics Chances are there are always areas to improve on and very few truly have this master as each new level of business requires new demands on the business. Dive into today's episode to walk away with a perspective shift on what you need to be focusing on. The Needs Assessment: The Fr...
Jun 24, 2024•6 min•Season 3Ep. 7
Good Leaders Ask Better Questions Being a leader doesn't mean you do everything the best. It means you allow everyone else to do their best. It comes down to how well you communicate. Part of that is being able to ask better questions that open up conversation and create clarity in your business for everyone. Book Recommendation: Great CEOs Are Lazy The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get th...
Jun 21, 2024•5 min•Season 3Ep. 6
Carving Out Your Ideal Client: An absolute must to building a strong fitness business. You have to have extreme clarity on who you are serving and the outcome you deliver. No more are the days of slapping up a general weight loss program and expecting people to come flooding in. In this episode I dive into why this has to be addressed, how to go about doing this and the impacts it will have on your business. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want...
Jun 20, 2024•7 min•Season 3Ep. 5
Scaling From 100k to 500k Seems like a big jump but when you have built the foundation which is what you are doing between starting out and hitting your first 100k, it happens a lot faster then you think. But, that doesn't come without challenges and increased awareness of the new demands on your business and more importantly yourself. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction th...
Jun 19, 2024•6 min•Season 3Ep. 4
When first starting your fitness business hitting 100k seems so far off. It can be, but not if you understand the challenges you will face and the solutions to move past them. Hitting 100k is really where you start to set the foundation for the future of your business. It isn’t about financial and time freedom….yet. Listen in as we walk through what challenges to expect in this phase of business and what solutions to make sure those challenges don’t stop your progress. The Needs Assessment: The ...
Jun 18, 2024•7 min•Season 3Ep. 3
All the leads in the world don’t help you if they are not showing up. Managing your show rates is vital to building forward momentum as you can’t serve people if they don’t show up. In this quick tactical episode we highlight the 3 major weaknesses as well as 3 tactics to combat those weaknesses you can start implementing right away! The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that...
Jun 17, 2024•4 min•Season 3Ep. 2
Who Is FR Whether you are brand new or a seasoned vet in the fitness industry, having a mentor will accelerate your growth. But, how do you know who to trust? Great question and we can not speak for others, but we will highlight a bit of our journey and how we consistently help fitness business owners win. Join us on today’s episode to learn more about who Fitness Revolution is and how we became a driving force behind successful fitness businesses today. Thanks for listening! Don't forget to lea...
Jun 13, 2024•5 min•Season 3Ep. 1
In this episode, Kelly talks to Joel Zayas and Derek Saffold, the founders and minds behind R3VIVE Fitness in Boston. This conversation dives into the innovative strategies they've implemented to grow their fitness business and get their clients better results. Joel and Derek combine their unique perspectives and experiences (they are a combo of a break dancer and combat marine!) to create a dynamic and effective introduction to their gym. This conversation focuses on their "Foundations" program...
Mar 01, 2024•30 min•Season 2Ep. 8
In this insightful episode, host Kelly Berry talks with Jared Markiewicz, the owner of Functional Integrated Training in Fitchburg, WI. They discuss all things relating to internships, showcasing how internship programs shape the future of the interns, the facility and fitness industry itself. This episode is an invaluable resource for gym owners and anyone interested in the relationship between education and business in fitness. Listen in for a comprehensive view of how well-structured internsh...
Feb 28, 2024•37 min•Season 2Ep. 7
In this episode of What's Working Now!, Izzy Libmann-McCauley, owner of IzzyFit and TruFit Personal Training , shares her unique approach to personal training, which breaks away from traditional one-on-one sessions. By training two clients simultaneously, she not only maximizes her time but also brings an added layer of community and accountability to her sessions. This model allows her to maintain high-quality service without the need to discount her rates, challenging the common belief that pe...
Jan 03, 2024•29 min•Season 2Ep. 6
Is this episode, Javy Caraballo, owner of EastieFit in East Boston , shares his journey from a young fitness enthusiast to a thriving gym owner of over a decade. Be sure to take notes on how Javy has perfected his unique apprenticeship program, so you too can revolutionize the way you hire, train and nurture your fitness staff . You'll learn the art of building a high-performing team that not only keeps your gym running smoothly but also fuels its growth. Plus, you'll gain insights into creating...
Nov 30, 2023•29 min•Season 2Ep. 5
Kelly talks with Phil Howard and Zach Adams from 97 Display to help make the confusing world of online advertising easier to understand . They discuss why digital advertising is the furthest thing from a cookie-cutter approach and how creating a unique strategy that is suited for the business leads to success. They talk about how to choose the best placement for ads , how to know if they're working well , and how to write and design them to grab people’s attention . In this interview, you’ll get...
Nov 09, 2023•37 min•Season 2Ep. 4
Tired of the hustle? Longing for your dream fitness business? In this episode of What's Working Now, Anna Woods, the powerhouse behind sheSTRENGTH, explains her journey from perpetually saying “YES” to learning the power of “NO.” She reveals the game-changing magic of uttering that simple two-letter word. Join us as Anna takes us through her story of shifting gears, focusing on what she's truly passionate about, achieving a healthy work/life balance, and making more money. Episode Highlights: 3:...
Nov 06, 2023•23 min•Season 2Ep. 3
Looking for a game-changer for your group training programs? Want to make programming not only fun again but something you can delegate? In this podcast episode, fitness business owner and FR Coaching Partner, Cory Cripe (the mastermind behind Fitness Lying Down in LaCrosse, WI) shares his experience with the incredible DVRT system that has supercharged his group training experience and brought his clients unparalleled results. Episode Highlights: 3:59 - How Cory got started using DVRT and The U...
Sep 22, 2023•26 min
By reframing networking as an opportunity for meaningful connections rather than a series of transactional exchanges, you can unlock a world of possibilities for your fitness business growth. In this podcast episode, we talk to Pamela MacElree, the owner of Urban Athlete and an FR Success Coach about networking as a marketing strategy — but not in the way you might expect. Episode Highlights: 4:53 - Pamela goes back in time 10 years to talk about how she used to approach networking 6:02 - Pamela...
Aug 07, 2023•25 min•Season 2Ep. 1
Marketing is an essential business function. And in this episode, Debbie Oster, Cofounder of Entrepreneur's Edge and the Fractional CMO for multiple small businesses, explains how gym owners should be looking at their marketing. As you grow and scale your fitness business it becomes more important to identify roles and put the right people in those roles. In this conversation, Debbie she breaks down exactly what a fractional CMO is and how to leverage a position like this to keep advancing your ...
Oct 06, 2022•44 min•Season 1Ep. 32
Welcome to today’s episode I’m your host Justin Hanover, Success coach with Fitness Revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Pamela MacElree Pamela MacElree is owner and co-founder of Urban Athlete in Philadelphia, PA. Urban Athlete is a staple in its community and has created a community culture that supports both its clients and coaches while...
Sep 15, 2022•44 min•Season 1Ep. 31
Welcome to today’s episode I’m your host Justin Hanover, Success coach with Fitness Revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Marshall Ray Marshall has been a coach for over 17 years and has a passion for helping people transform their lives through training and nutrition. Marshall has earned the credentials of CSCS (Certified Strength and Condi...
Sep 01, 2022•44 min•Season 1Ep. 30
Welcome to today’s episode I’m your host Justin Hanover, Success coach with Fitness Revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Alicia Streger Alicia Streger is a business coach and content creator who specializes in helping fitness and wellness professionals around the world systematize, streamline and scale their businesses. She is the founder o...
Aug 18, 2022•37 min•Season 1Ep. 29
Welcome to today’s episode I’m your host Justin Hanover, Success coach with Fitness Revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Jonathan Price Jonathan began his personal training career at the Pelham, AL YMCA at age 19 and has since held positions as personal trainer and Personal Training Director at both national “chain” gyms and local gyms. He ...
Aug 04, 2022•36 min•Season 1Ep. 28
Welcome to today’s episode I’m your host Justin Hanover, Success coach with Fitness Revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Asa Ivers Asa has been in the fitness industry for over 15 years. Her professional experience includes growing her own fitness business to over 350 clients with 11 staff members and selling for a 200% ROI. She also has pr...
Jul 21, 2022•49 min•Season 1Ep. 27
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Roger Bielicke Roger’s experience includes 24 years with Enterprise Rent-A-Car where he led business intelligence for their Used Car Sales division. Like he did for Enterprise, Roger created Unleash Insight so small to mi...
Jul 07, 2022•45 min•Season 1Ep. 26
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Anthony Milia Anthony Milia owns Milia Marketing, a successful, award-winning marketing firm based in Cleveland, OH. Anthony helps Small and Medium-sized businesses get the best ROI for their marketing dollars by shedding...
Jun 23, 2022•35 min•Season 1Ep. 25
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Dan Ritchie Dr. Dan Ritchie started his fitness career at Southeast Missouri State University with a bachelor’s degree in Fitness and Sports Medicine and then spent a year as a graduate assistant coaching Division 1 athle...
Jun 09, 2022•44 min•Season 1Ep. 24
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Joe Rouse Joe was born in New Bern, NC and moved to Wilmington when I was 5 years old. The most important aspects of his life are God and his family. He has a beautiful wife Melody and they have 2 sons and a daughter. Aid...
May 26, 2022•52 min•Season 1Ep. 23
Welcome to today’s episode I’m your host Justin Hanover, Success coach with fitness revolution. Before we dive in and bring on today’s guest I wanted to share a little about what you can expect to hear and who we have joining us today. Today I have the pleasure of speaking with Anna Iveson Anna is a competitive figure skater…turned banker…turned Facebook ads expert - with a passion for helping entrepreneurs-on-a-mission to rapidly and sustainably scale their reach, impact and profits through soc...
May 12, 2022•50 min•Season 1Ep. 22
