The Missing Piece in Your Gym’s Marketing Strategy If you're a gym owner, you know the struggle— you’re great at coaching, but marketing? That’s a different game. In this episode, we’re tackling the biggest problem most fitness businesses face: content that doesn’t actually bring in clients. Many gym owners fall into the trap of: Posting generic fitness tips that don’t speak to their ideal audience. Only promoting offers, which builds no trust with potential clients. Using bulk content services ...
Feb 13, 2025•23 min•Season 4Ep. 6
From Maximum Security Prison to Building One of America’s Most Successful Small Gyms What does it take to turn obstacles into opportunities and build a thriving fitness business? On this episode of the Fitness Business Freedom Show , we sit down with Siavash Fashi , CEO & Founder of SIXPAX Gym —one of the most successful small gyms in America. Siavash’s journey is nothing short of inspirational : 💥 Battled cancer and came out stronger 💥 Spent a year in maximum security prison 💥 Overcame t...
Feb 06, 2025•45 min•Season 4Ep. 5
Rick Opton: Owner of Loggerhead Fitness Welcome to today's episode of season 4 here on the Fitness Business Freedom show. In this season the theme is 7 figure gym stores. We are bringing on the top performing gyms from the independent and franchise world to allow you to peak behind the curtain to see what goes into building and maintaining a top producing gym. In this episode, we sit down with Rick, the accomplished owner of Loggerhead Fitness and a seasoned sales executive who took over the gym...
Jan 30, 2025•40 min•Season 4Ep. 4
Ben Ludwig: President of D1 Training Welcome to today's episode of season 4 here on the Fitness Business Freedom show. In this season the theme is 7 figure gym stores. We are bringing on the top performing gyms from the independent and franchise world to allow you to peak behind the curtain to see what goes into building and maintaining a top producing gym. Today's episode we have Ben Ludwig joining us. He is currently President of D1 Training 45 Sports Division. Ben, has extensive experience in...
Jan 23, 2025•28 min•Season 4Ep. 3
Robert Rudder: President of Crunch Fitness Michigan Welcome to today's episode of season 4 here on the Fitness Business Freedom show. In this season the theme is 7 figure gym stores. We are bringing on the top performing gyms from the independent and franchise world to allow you to peak behind the curtain to see what goes into building and maintaining a top producing gym. Today's episode we have Robert Rudder joining us. He is currently President of Crunch Fitness Michigan. Robert has built hims...
Jan 16, 2025•29 min•Season 4Ep. 2
We are getting ready to kick off season 4 and I just wanted to share a quick recording on what to expect from this upcoming season. First episode of the season launches 1/16/25! About Fitness Revolution: Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation...
Jan 13, 2025•3 min•Season 4Ep. 1
State of The Union - The Path Forward So this is going to be a little bit of a different episode for us. As myself and FR founder Nick Berry come together to discuss: - Origins of FR - Current state of FR - Future vision for FR Not only is this episode going to bring into the journey FR has taken over the past 18 years, but you will walk away with some insights that can help shift how you show up in your business. More About Nick Berry: 🔗 Nick's Official Website 🔗 The Business Owner's Journey ...
Dec 12, 2024•36 min•Season 3Ep. 64
Mastering Social Media Metrics Social media can be a great toll in building an audience, connecting and of course driving new potential clients into your facility. But it also can easily be a time suck with little to nothing to show for your efforts. The difference? Having a strategy and actually tracking the right metrics so your actions are strategic. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Ge...
Sep 13, 2024•6 min•Season 3Ep. 63
Are you overpaying this tax? There are some taxes that should be minimized or never paid at all. In this episode I break down what this tax is, and how to avoid it. You have a lot more control over this then you think. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your business. Instantly receive a specialized snapshot where you are in the Fitness Business Owners Jo...
Sep 11, 2024•4 min•Season 3Ep. 62
How To Sell More Gym Memberships So many have this perception is about selling, that it is a combination of being smooth with your words and have the ability to manipulate. Sure, if you goal is to have a lot of un-happy people. But selling is really about having a real conversation to uncover what is needed to help the person make the best decsion. So let get rid of the "script" and use this simple framework I outline in this episode instead to bring back authentic selling. The Needs Assessment:...
Sep 09, 2024•6 min•Season 3Ep. 61
Richard Politano: Building Success through Youtube Today we have the pleasure to speak with the author of The Untold Secrets of Bodybuilding, a student of Bob Gruskin (who was the original training guru) and Founder of Championship Muscle YouTube Channel Safe to say our guest today has been around the block and has put in his time to get to where he is today. In this episode Richard will be breaking down how he has built momentum on Youtube with a fitness brand. He pulls back the curtain to shar...
Sep 06, 2024•48 min•Season 3Ep. 60
Do you know the right lead channel? How are you making decision around this or are you jumpiong on the latest fad or shiny object? If you want to end your lead generation concerns for good you have to be able to understand how to build the right acquisition systems. Then know what channel and approach will strengthen your brand not ruin it. The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for y...
Sep 05, 2024•4 min•Season 3Ep. 59
Understanding Where To Place Focus This is crucial with navigating challenges or maintaining growth. What you choose to focus on will affect that. In this episode I am sharing an interaction with a Gym owner that highlighted a common situation most go through, but where you decide to place your focus will create drastically different outcomes. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the dire...
Sep 04, 2024•4 min•Season 3Ep. 58
Going From Trainer To Manager To Owner When it comes to building not only a business that lasts but one that provides time and financial freedom it requires you to elevate from Trainer to Owner. Just because your name is on the Articles of Organization doesn't mean you are truly an owner. A true owner isn't needed in the day to day. You over see and guide instead. To do that there are a series of skills you have to develop along the way. The Needs Assessment: The Free Assessment that Gym Owners ...
Sep 03, 2024•5 min•Season 3Ep. 57
26 Tips To Boost Your Email Newsletter If you are not using a newsletter or underusing your newsletter you may want to rethink that. To have longevity your cost to acquire new members has to managed and one way to do that is through owned media sources like email lists. Where you have control of the source and don't have to "rent" for attention. Like you would for ads. Here are simple tips to maximize your list and make sure you newsletter is effective. The Needs Assessment: The Free Assessment ...
Sep 02, 2024•6 min•Season 3Ep. 56
The Art Of Responding To Reviews Addressing reviews both positive and negative are critical if you care about controlling the narrative around your business. Which you should. It is your time to show how you value customer service and professionalism. Two important aspects people look for when checking out reviews prior to reaching out. In this episode we walk you through how to navigate both positive and negative reviews to always spin them into positive momentum. The Needs Assessment: The Free...
Aug 30, 2024•6 min•Season 3Ep. 55
David Lyons: How Applying The Right Focus Leads To Success Today we have the pleasure to speak with a Fitness hall of Fame Inductee, Founder of Optimal body that has shaped lives all over the world that are battling with MS to live stronger and regain control of their bodies. And it doesn't stop there he has been featured in all the top News publications, recognized as a top 100 health professional, leading to being presented with numerous prestigious awards in the health and fitness space. In t...
Aug 29, 2024•47 min•Season 3Ep. 54
Optimizing 3 Crucial Fitness Business Systems When it comes to growth the lowest hanging fruit is often to look within first. It is pretty likely you are leaving revenue sitting on the table by not optimizing certain systems. Most just focus on adding more leads or locations. Which are great. But they work a lot better whn your foundation is optimized. Increase your revenue and take home pay by focusing on these three systems. The Needs Assessment: The Free Assessment that Gym Owners Need to Esc...
Aug 28, 2024•6 min•Season 3Ep. 53
Getting More Google Reviews Google reviews are still King when it comes to boosting local online presence. It is most likely the first area they see when searching for local gyms or fitness facilities. Who do you think is going to get more click throughs and calls? The Gym with 10 reviews or the Gym with 100+ reviews? The answer should be pretty obvious. In this quick episode we walk you through strategic points to consistently make sure you not only get a good review but they actually follow th...
Aug 27, 2024•6 min•Season 3Ep. 52
Gym Owner Without The Right Support Is Dangerous If you don't surround yourself you are putting your entire business at risk. To think you will never have an emotional response or irrational thought or get caught up in some flashy strategy is foolish. You will. But, what keeps the best grounded is having the right mentors and advisors around them to challenge and help vet our thoughts and actions. In this episode I share a story of a gym owner that didn't have this support system and how it cost...
Aug 26, 2024•5 min•Season 3Ep. 51
Are You Just Looking At The Symptom If you listen to any of our podcast episodes this is the one. What cause more fitness business owners to stay in ruts and never making real traction is not understanding the difference between a symptom and the root cause. Spoiler alert: A lead generation issue is a symptom of a bigger problem. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you...
Aug 23, 2024•5 min•Season 3Ep. 50
When Things Don’t Go As Planned When the Sh*t hits the fan how do you respond? Or even just the little daily annoyances, how do you respond? Well, your response is a window into the future health of your business. Check out today's episode to se the different ways you can respond and which way will lead to building a legacy business. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that...
Aug 22, 2024•4 min•Season 3Ep. 49
The Most Important Business Skill Your first instinct might be to say developing your sales and marketing skills is the most important. Yes, they are crucial to being in business, but there is a skill that leads to better sales and marketing. So, check out this episode to learn what the most important business skill is. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for ...
Aug 21, 2024•4 min•Season 3Ep. 48
Scaling With Great Systems Having systems in your business are the only way to know what is working and what isn't. This becomes very real once you break into 6 figures. You can experience some success, but once you start wanting to scale to 500k and beyond the game now has to played differently. In this episode we walk through the importance of systems and how to make sure they have a real impact on your business. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grin...
Aug 20, 2024•5 min•Season 3Ep. 47
How To Build A Marketing Funnel That Produces Results There are three core components that need to be figured out prior to launching a successful marketing funnel. Then once launched the focus now becomes optimizing those three areas as data comes in. In this episode we walk through those three core areas and how to make sure when you go to launch you are setting you marketing funnel up to actually produce results. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grin...
Aug 19, 2024•6 min•Season 3Ep. 46
3 Simple Rules To Fix Your Fitness Business Finances Just like leads are the lifeblood of you business your finances are the heartbeat. So it is important in order to be a strategic business owner that can make informed decisions you have to be tracking and using your finances as the guide. And no, you can not just out sell poor financial management. Jump into this episode to learn the 3 core rules to fix your fitness business finances. The Needs Assessment: The Free Assessment that Gym Owners N...
Aug 16, 2024•6 min•Season 3Ep. 45
Overcoming Price Objections This is a big objection that many struggle to move past. Mainly becasue it feels like a perosnal attack. You put your heart and soul into crafting a service to literally help people achieve powerful transformations and you have the person on the other side of the table tell you this is too expensive. With navigating this objection it is really removing your personal emotions and realizing that the value was either not clearly portrayed and linked to their problems. Or...
Aug 15, 2024•6 min•Season 3Ep. 44
Overcoming The I Need To Think About It Objection Moving along in our objection series this is one of the most popular objections to receive. And if you lack a good framework it can stop you in your tracks, and worse not help them make a decision. What is outlined in this episode is questions to address this objection that lead to understanding what the true concern is so you can properly support them. Make sure you go into your next success session ready to handle this objection. The Needs Asse...
Aug 14, 2024•6 min•Season 3Ep. 44
Overcoming The I Need To Check With Objection getting through any objection always comes down to uncovering what the real objection is. Then once you have clarity you can easily address the known issue. In this episode we walk through how to handle when someone says they need to talk with their spouse. We break down simple questions to uncover the root concern and then how to navigate through this situation without being confrontational. The Needs Assessment: The Free Assessment that Gym Owners ...
Aug 13, 2024•5 min•Season 3Ep. 43
Ready To Make Your First Hire? This is a huge step in building a business that can provide time and financial freedom. Along with having a bigger impact. But, it can also be one of the most difficult aspects of growth if it is not done properly and set up for success. In this episode we walk through signs you are ready to hire, what needs to be in place as well as additional considerations when walking down this path of developing a high performing team. The Needs Assessment: The Free Assessment...
Aug 12, 2024•5 min•Season 3Ep. 42
